How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital products that would enable increasingly diversified audiences and businesses. The ensuing global pandemic has impacted every publisher differently, but a few common challenges have generally emerged: the immediate shelving of long-planned initiatives or new launches, a total pause on live events—an increasingly vital extension for many, in normal times—and frustratingly, a dramatic yet difficult-to-monetize rush of web traffic and social media engagement. On an hour-long, virtual panel sponsored by Pushly and hosted by Folio: in mid-July, four months after the U.S. began locking down, a group of content strategists, digital and audience development directors and editors, gathered to share how the publications they operate, each of which reach millions of consumers every month, have faced down the challenges and worked to position themselves for continued growth. “There’s a surge of interest around news, so we saw huge tides of increased traffic in certain categories, but not necessarily the categories that people surround with sponsorships, so that’s always a challenge,” said Alison Overholt, senior VP of multiplatform storytelling and journalism at ESPN. “How do you match up the spots... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
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Other news stories related to: "How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth"


Hanif Kureishi to publish memoir about accident that left him paralysed

Shattered, out in 2024, will expand on the material the Buddha of Suburbia author has been sharing on social media from his hospital bed since a fall in Rome last yearThe novelist and screenwriter Hanif Kureishi will publish a memoir in 2024 about the accident that left him paralysed last year.... Continue reading at The Guardian

[ The Guardian | 2023-04-18 11:05:08 UTC ]
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UK publishing industry reports record-breaking year in 2022

There were 669m physical books sold in the UK last year, according to new figures from the Publishers AssociationThe UK publishing industry had a “record-breaking year” in 2022, with a total income of £6.9bn.A Year in Publishing, a look at the state of the book market by trade body the... Continue reading at The Guardian

[ The Guardian | 2023-04-17 11:26:08 UTC ]
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Sub-Saharan Africa Literature and Publishing Sector Report

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[ British Council global | 2023-04-17 10:35:15 UTC ]
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Pearson Named A Benetech Global Certified Accessible Publisher

The London-based educational publisher Pearson is designated today by Benetech as a 'Global Certified Accessible Publisher. The post Pearson Named A Benetech Global Certified Accessible Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-17 10:00:16 UTC ]
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Survey Finds Self-Published Authors Making Gains

The median income for self-published authors increased substantially in 2022 compared to 2021, to $12,749 last year—more than the median for authors published by traditional houses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-17 04:00:00 UTC ]
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Top publisher apologizes for slurs about 'East Germans'

The CEO and co-owner of media company Axel Springer apologized Sunday for making crude remarks about “East Germans” in text messages leaked to a rival newspaper Continue reading at ABC News

[ ABC News | 2023-04-16 11:47:52 UTC ]
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Emirates Publishers Association at London Book Fair: Seven Presses Ready for Rights Meetings

The Emirates Publishers Association's member presses have had 'hundreds of works translated into 27 languages,' says Rashid Al Kous. (Sponsored) The post Emirates Publishers Association at London Book Fair: Seven Presses Ready for Rights Meetings appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-14 12:55:15 UTC ]
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ComiXology Veterans David Steinberger and Chip Mosher Launch Comic Book Publishing Company

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[ Publishers Weekly | 2023-04-14 04:00:00 UTC ]
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Large Trade Publishers See Flat Sales for 2022

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[ Publishers Weekly | 2023-04-14 04:00:00 UTC ]
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New Comic Book Publisher Sees Creators as Partners, and Stockholders

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[ The New York Times | 2023-04-13 16:26:24 UTC ]
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Brittney Griner’s Memoir to Be Published

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[ Book Riot | 2023-04-12 16:24:45 UTC ]
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Legendary 'Booklist' Publisher Bill Ott Dies

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[ Publishers Weekly | 2023-04-12 04:00:00 UTC ]
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Brittney Griner’s memoir will be a spring 2024 title.

Olympian and WNBA star Brittney Griner will co-write a memoir about her experience being detained by Russia in 2022 while headed over to play for UMMC Ekaterinburg, Deadline reports. Griner was behind bars for 10 months as the diplomatic debacle played out, and will recount: the harrowing... Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-11 18:23:05 UTC ]
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Art Institutions Invest in Publishing

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[ Publishers Weekly | 2023-04-07 04:00:00 UTC ]
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Springer Nature Issues a New Sustainability Report

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[ Publishing Perspectives | 2023-04-05 20:42:53 UTC ]
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They’re (Paper)back!: Spring 2023 YA Paperback Books For Your TBR

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[ Book Riot | 2023-04-05 10:37:00 UTC ]
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Digiday+ Research deep dive: Publishers’ dependency on programmatic is likely to grow, with focus on open market

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[ Digiday | 2023-04-04 04:01:00 UTC ]
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[ Publishers Weekly | 2023-04-04 04:00:00 UTC ]
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In England: Children’s Book Publisher Peter Usborne Remembered

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[ Publishing Perspectives | 2023-04-03 17:12:06 UTC ]
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London Book Fair: International Publishers Association Events

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[ Publishing Perspectives | 2023-03-31 19:43:11 UTC ]
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