How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital products that would enable increasingly diversified audiences and businesses. The ensuing global pandemic has impacted every publisher differently, but a few common challenges have generally emerged: the immediate shelving of long-planned initiatives or new launches, a total pause on live events—an increasingly vital extension for many, in normal times—and frustratingly, a dramatic yet difficult-to-monetize rush of web traffic and social media engagement. On an hour-long, virtual panel sponsored by Pushly and hosted by Folio: in mid-July, four months after the U.S. began locking down, a group of content strategists, digital and audience development directors and editors, gathered to share how the publications they operate, each of which reach millions of consumers every month, have faced down the challenges and worked to position themselves for continued growth. “There’s a surge of interest around news, so we saw huge tides of increased traffic in certain categories, but not necessarily the categories that people surround with sponsorships, so that’s always a challenge,” said Alison Overholt, senior VP of multiplatform storytelling and journalism at ESPN. “How do you match up the spots... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
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Bruder Returns to Chronicle Books as Group Publisher

After more than a decade at Amazon Publishing, Mikyla Bruder returns to lead Chronicle's art, entertainment, food and lifestyle, and children’s publishing groups. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-21 04:00:00 UTC ]
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Publishing Industry Sales Fell 7.6% in April

Publishing industry sales couldn't keep up the pace in April, with all segments of the business but higher education suffering declines in the month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-21 04:00:00 UTC ]
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PublisHer Opens a Korean Chapter at Seoul’s Book Fair

PublisHer's Bodour Al Qasimi leads the opening of a Korean chapter in Seoul, advancing women 'without having to change who we are.' The post PublisHer Opens a Korean Chapter at Seoul’s Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-06-20 20:19:45 UTC ]
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News publishing giant Gannett sues Google for monopolizing ad tech

Gannett, a news publisher accused of monopolistic behavior, is suing Google for monopolistic behavior. It’s the latest in a string of lawsuits against the search giant, and it repeats many of the arguments made by the Department of Justice in its second lawsuit against Google, filed earlier this... Continue reading at Engadget

[ Engadget | 2023-06-20 16:46:02 UTC ]
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This Bestselling Author Says Publishers Rejected His New Thriller Because He’s White. I Read It, and I’m Not So Sure.

If you believe that the role of a novel is to instruct readers on correct moral positions, then Trial is a masterpiece. Continue reading at Slate

[ Slate | 2023-06-20 16:38:36 UTC ]
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Black Women Are Being Erased in Book Publishing

Obsessively scratching her scalp, while simultaneously chiding herself not to, Kendra Rae Phillips sits on a MetroNorth train anxious and jittery. She’s worried about being found, after being found out. Every lingering eye incites more sweat, and more scratching. Relief only comes when her train... Continue reading at Electric Literature

[ Electric Literature | 2023-06-19 11:07:00 UTC ]
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The Black-owned publishing houses that shaped the Windrush generation

Community-produced newsletters informed newcomers of the local shops, clubs and bars that were most welcoming to Caribbean migrants. Continue reading at The Conversation

[ The Conversation | 2023-06-19 09:17:46 UTC ]
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Publishers' New Music Books Sing With Spirit

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[ Publishers Weekly | 2023-06-13 04:00:00 UTC ]
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CCBC Releases Statistics Regarding Diversity in Children's Literature Published in 2022

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[ Publishers Weekly | 2023-06-13 04:00:00 UTC ]
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Princeton UP, Planeta Partner on New Bilingual Publishing Program

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[ Publishers Weekly | 2023-06-09 04:00:00 UTC ]
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Heartland Publishers Are at the Heart of It All

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[ Publishers Weekly | 2023-06-09 04:00:00 UTC ]
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Midwestern Publishers Have Something for Everyone

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[ Publishers Weekly | 2023-06-09 04:00:00 UTC ]
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[ Publishers Weekly | 2023-06-08 04:00:00 UTC ]
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Publishing Titan Dick Snyder Dies at 90

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[ Publishers Weekly | 2023-06-08 04:00:00 UTC ]
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Richard Snyder, ‘warrior-king’ of publishing who presided over rise of Simon & Schuster, dead at 90

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[ ABC News | 2023-06-08 01:26:39 UTC ]
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Michael Caine announces debut thriller to be published in November

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[ The Guardian | 2023-06-07 13:35:48 UTC ]
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Fieldstone Publishing Moves to Correct Racial Injustice

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[ Publishers Weekly | 2023-06-06 04:00:00 UTC ]
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[ Publishers Weekly | 2023-06-05 04:00:00 UTC ]
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The Guardian view on Bloomsbury’s success: publishing wizardry | Editorial

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[ The Guardian | 2023-06-04 17:25:05 UTC ]
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Caster Semenya to publish ‘unflinching’ memoir with Stormzy’s #Merky Books

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[ The Guardian | 2023-06-02 12:52:34 UTC ]
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