How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital products that would enable increasingly diversified audiences and businesses. The ensuing global pandemic has impacted every publisher differently, but a few common challenges have generally emerged: the immediate shelving of long-planned initiatives or new launches, a total pause on live events—an increasingly vital extension for many, in normal times—and frustratingly, a dramatic yet difficult-to-monetize rush of web traffic and social media engagement. On an hour-long, virtual panel sponsored by Pushly and hosted by Folio: in mid-July, four months after the U.S. began locking down, a group of content strategists, digital and audience development directors and editors, gathered to share how the publications they operate, each of which reach millions of consumers every month, have faced down the challenges and worked to position themselves for continued growth. “There’s a surge of interest around news, so we saw huge tides of increased traffic in certain categories, but not necessarily the categories that people surround with sponsorships, so that’s always a challenge,” said Alison Overholt, senior VP of multiplatform storytelling and journalism at ESPN. “How do you match up the spots... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
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Paramount sales beat forecasts thanks to streaming TV growth

Company also announced the sale of its Simon & Schuster publishing business to KKR & Co. for $1.62 billion. Continue reading at Advertising Age

[ Advertising Age | 2023-08-07 22:19:36 UTC ]
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As New Law Looms, Follett Asks Publishers to Help ‘Rate’ Their Own Books for Sale in Texas

With a lawsuit pending to block a controversial new "book rating" law from taking effect in Texas, publishers and industry groups are balking at a request from the nation's largest school distributor to help rate their own titles for sale in the state. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-07 04:00:00 UTC ]
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US Publishers Mourn Bloomsbury’s Adrienne Vaughan

Bloomsbury Publishing president Adrienne Vaughan has died in a boat collision reportedly off the Furore Fjord on the Amalfi Coast. The post US Publishers Mourn Bloomsbury’s Adrienne Vaughan appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-04 22:07:51 UTC ]
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New Stephen Hawking children’s book to be published next year

You and the Universe, adapted from his posthumous 2020 Earth Day message, will bring the late physicist’s ‘extraordinary work to life for readers of all ages’A new children’s picture book by Stephen Hawking is due to be published six years after the theoretical physicist’s death.You and the... Continue reading at The Guardian

[ The Guardian | 2023-08-04 12:26:34 UTC ]
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The Growth of Printers Row

The publishing arm of Readerlink Distribution Services has been nimble enough to have posted solid sales over several years and in the process increase employees to 90, from 60 just before the pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-04 04:00:00 UTC ]
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Paul Reubens was writing a memoir that his team is 'hoping' to publish posthumously

Paul Reubens 'finished a first draft' of a memoir about his life and career before he died, a representative for the Pee-wee Herman actor has confirmed. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-08-01 18:13:09 UTC ]
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2023 In Memoriam: Children’s Book Creators and Publishers Remembered

See our tributes to children’s authors, illustrators, and publishers we have lost this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-01 04:00:00 UTC ]
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GPS Air seeks $1.8B in damages in defamation lawsuit vs. European publisher Elsevier

Charlotte-based air-purification company claims false results in study published in Elsevier-owned scientific journal. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-07-31 11:50:24 UTC ]
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British Independent Publisher HopeRoad Opens Fundraising Appeal

London's 13-year-old HopeRoad Publishing, focused on Caribbean, African, and Asian work, announces it's having cash-flow struggles. The post British Independent Publisher HopeRoad Opens Fundraising Appeal appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-28 17:14:45 UTC ]
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Indie games have entered the era of bespoke publishing

For anyone with an eye on video game news, it’s been hard to ignore the recent rise of names like Annapurna Interactive, Devolver Digital, Private Division, Humble, Epic Games and Netflix tied to independent projects. The distribution process for indie developers has shifted over the past few... Continue reading at Engadget

[ Engadget | 2023-07-28 17:06:39 UTC ]
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A New Startup Proposes Influencer-Driven Publishing

Bindery, cofounded by Matt Kaye and Meg Harvey, wants to harness the bookselling power of TikTok and other social media platforms by putting influencers at the helms of their own "micro-imprints." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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Publishers Tap Into Market for Tarot Cards, Crystals, and More

Forthcoming books explore how to utilize the magical properties of such items to brighten moods, restore energy, quell pain, foster a sense of connection, and face tough social issues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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Fox Wraps Upfront With Growth in Sports, News and Tubi

Fox is joining the wrap party. Today, Fox became the third major publisher to announce it's closed upfront talks. The company follows Paramount, which closed talks this morning, and NBCUniversal, which wrapped negotiations last week. According to Fox sources, Fox Sports, driven by NFL, MLB,... Continue reading at AdWeek

[ AdWeek | 2023-07-27 15:00:00 UTC ]
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At Frankfurt: PRH’s Nihar Malaviya Headlines Publishing Perspectives Forum

The 2023 Publishing Perspectives Forum opens on October 18 with an onstage conversation with Penguin Random House CEO Nihar Malaviya. The post At Frankfurt: PRH’s Nihar Malaviya Headlines Publishing Perspectives Forum appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-27 14:15:46 UTC ]
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The UK’s IPG Announces AI Training for Independent Publishers

The UK's Independent Publishers Guild plans to have training in early October on issues and approaches in artificial intelligence. The post The UK’s IPG Announces AI Training for Independent Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-25 17:09:49 UTC ]
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Sustainability Takes Center Stage at C&C Offset

Being sustainable is more than just a company-wide initiative at C&C Offset, says deputy general manager Francis Ho. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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NBCUniversal Becomes First Major Publisher to Wrap Upfront Talks

That's a wrap for NBCUniversal. Today, the company announced it had closed upfront talks, becoming the first major publisher to cross the finish line in what's been the slowest upfront season in years. Despite ongoing economic uncertainty, NBCU is ending its 2023 upfront negotiations with total... Continue reading at AdWeek

[ AdWeek | 2023-07-20 18:06:53 UTC ]
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Publishers, Ingram Prepare for Possible UPS Strike

Publishers are encouraging bookstores to order early and are exploring alternative delivery options should UPS workers walk out on August 1. In some cases, publishers are extending payment terms. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-20 04:00:00 UTC ]
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Yes, it can be very stressful to publish a book, and young writers need more support.

An April report by the UK-based publishing site, The Bookseller, showed that more than half of the debut authors they surveyed said the experience of publishing a book adversely affected their mental health. Further reporting from The Guardian reveals that (some) publishers have quickly... Continue reading at Literrary Hub

[ Literrary Hub | 2023-07-19 19:03:31 UTC ]
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Publishing Industry Sales Were Flat in May

A 14.1% decline in May in the children's/YA segment was offset by gains in sales of adult books and college course materials, leading to total sales in the month holding even with 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-19 04:00:00 UTC ]
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