How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital products that would enable increasingly diversified audiences and businesses. The ensuing global pandemic has impacted every publisher differently, but a few common challenges have generally emerged: the immediate shelving of long-planned initiatives or new launches, a total pause on live events—an increasingly vital extension for many, in normal times—and frustratingly, a dramatic yet difficult-to-monetize rush of web traffic and social media engagement. On an hour-long, virtual panel sponsored by Pushly and hosted by Folio: in mid-July, four months after the U.S. began locking down, a group of content strategists, digital and audience development directors and editors, gathered to share how the publications they operate, each of which reach millions of consumers every month, have faced down the challenges and worked to position themselves for continued growth. “There’s a surge of interest around news, so we saw huge tides of increased traffic in certain categories, but not necessarily the categories that people surround with sponsorships, so that’s always a challenge,” said Alison Overholt, senior VP of multiplatform storytelling and journalism at ESPN. “How do you match up the spots... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
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Heartland Publishers Are at the Heart of It All

Midwestern publishers find many advantages to being at the center of the country. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-09 04:00:00 UTC ]
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Princeton UP, Planeta Partner on New Bilingual Publishing Program

Princeton University Press and Editorial Planeta have started a new publishing partnership, simultaneously publishing select titles in English and Spanish. The first title, a history of Puerto Rico by historian Jorrell Meléndez-Badillo, publishes next April. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-09 04:00:00 UTC ]
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Publishing Titan Dick Snyder Dies at 90

Richard “Dick” Snyder, who built Simon & Schuster into the biggest publisher of its day over the course of a long and tempestuous career, died on June 6 at his home in Los Angeles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-08 04:00:00 UTC ]
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Court to Hear Bids by Amazon, Publishers to Dismiss Revived Price Fixing Case

The hearing on the revived case comes some 10 months after magistrate judge Valerie Figueredo found insufficient evidence for the initial case to proceed. The suit accuses Amazon and the Big Five publishers of a conspiracy to fix e-book prices, a claim the publishers insist is "implausible" and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-08 04:00:00 UTC ]
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Richard Snyder, ‘warrior-king’ of publishing who presided over rise of Simon & Schuster, dead at 90

Richard Snyder, a visionary and imperious executive at Simon & Schuster who presided over the publisher’s exponential rise during the second half of the 20th century and helped define an era of growing corporate power, has died Continue reading at ABC News

[ ABC News | 2023-06-08 01:26:39 UTC ]
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Michael Caine announces debut thriller to be published in November

The actor’s novel, Deadly Game, features an ex-SAS police officer called Harry who must grapple with neo-Nazis, wealthy Russians and Colombian drug cartelsDeadly Game, the debut novel from Michael Caine, will be published in the UK and US in November, it has been announced.The actor, 90, has... Continue reading at The Guardian

[ The Guardian | 2023-06-07 13:35:48 UTC ]
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Fieldstone Publishing Moves to Correct Racial Injustice

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[ Publishers Weekly | 2023-06-06 04:00:00 UTC ]
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Librarians, Publishers File Amicus Briefs in Texas Book Banning Case

With oral arguments set for June 7 before a judge on the Fifth Circuit Court of Appeals, librarians and publishers have weighed in on a closely watched case in Texas concerning the banning of books in Llano County, Texas. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-05 04:00:00 UTC ]
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The Guardian view on Bloomsbury’s success: publishing wizardry | Editorial

The Harry Potter publisher ascribes its record profits to a hunger for affordable diversion. That’s the magic of booksIn the gloom of a UK economy teetering on the edge of recession, a glittering puff of smoke wafted up last week from the publisher that will for ever be associated with Harry... Continue reading at The Guardian

[ The Guardian | 2023-06-04 17:25:05 UTC ]
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Caster Semenya to publish ‘unflinching’ memoir with Stormzy’s #Merky Books

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[ The Guardian | 2023-06-02 12:52:34 UTC ]
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Where to Start with Audiobook Publishing

Audiobook publisher Sean McManus provides tips on how indie authors can benefit from the audiobook boom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
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Publisher and Author Elizabeth Sherrill Dead at 95

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[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
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Nigel J. Yorwerth, Known for Eponymous Publishing Consultancy and Literary Agency, Dies at 72

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APA Report: US Sees Double-Digit Audiobook Sales Growth for 11th Year

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[ Publishing Perspectives | 2023-06-01 15:27:14 UTC ]
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US Book Publishing Revenues in 2022 Were $28 Billion: AAP StatShot

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[ Publishing Perspectives | 2023-05-31 20:54:37 UTC ]
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Bloomsbury reports sales surge as people buy books as ‘affordable diversion’

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[ The Guardian | 2023-05-31 13:38:54 UTC ]
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Publishing Sales Finished 2.6% Below 2021 Last Year

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Turkish Publishers’ ‘Freedom of Thought and Expression’ Award

The Turkish Publishers Association honors a house fighting seven cases of effective bans on books considered 'harmful to minors.' The post Turkish Publishers’ ‘Freedom of Thought and Expression’ Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-05-27 03:41:29 UTC ]
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Publishing On and Off the Page: A Reading List of Books About Book People

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ABA Meetings Highlight Membership Growth, Strategic Plans

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