How platforms get publishers to play the access game

By dangling rewards in front of publishers that go all-in with them, platforms, inadvertently or not, worm their way into publishers’ organizations and dictate their strategy. Some publishers including The Washington Post and Mic say the rewards and potential influence with the platforms are worth the investment. But it’s costly to do these platforms’ bidding, the payoff is uncertain; and going all-in makes the publishers more dependent on platforms that have different business aims. The post How platforms get publishers to play the access game appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-02-15 00:00:00 UTC ]
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‘It is harder to differentiate in the platforms’: Publishers want more data, monetization options from Facebook, Google and Apple

Publishers said they want more data sharing, better subscription options and greater flexibility in how articles and ads can be designed within distributed platforms. The post ‘It is harder to differentiate in the platforms’: Publishers want more data, monetization options from Facebook, Google... Continue reading at Digiday

[ Digiday | 2017-09-27 00:00:00 UTC ]
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High-end digital publishers discover a new platform: print

In an increasingly inhospitable digital ad market, some luxury publishers are either turning to -- or reinforcing their commitment to -- print publications. The post High-end digital publishers discover a new platform: print appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-09-18 00:00:00 UTC ]
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Microsoft's first self-published Xbox indie games are here

Microsoft has quietly launched the Xbox Creators Program on Xbox One. Finding it and its wares on the Xbox Store may prove tough, however. Back in March, Microsoft said the self-publishing program would exist in its own subsection of the marketplace,... Continue reading at Engadget

[ Engadget | 2017-07-19 00:00:00 UTC ]
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Hack: Publishers Game Facebook By Posting Pictures As 'Videos'

Credit: Illustration by Tam Nguyen/ Ad AgeIf you can't beat the system, game the system.Facebook has made it clear that it will prioritize and reward publishers who post video on the platform. But publishers lacking in video content need not wory, though: One new tactic involves posting static... Continue reading at Advertising Age

[ Advertising Age | 2017-07-08 00:00:00 UTC ]
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Totally Entwined launches e-store and self-publishing platform

Bonnier Publishing UK's Totally Entwined Group has launched a romance e-store and self-publishing platform called First For Romance. Continue reading at The Bookseller

[ The Bookseller | 2017-06-29 00:00:00 UTC ]
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Facebook Audience Network Added a Rewarded Video Option for Game Publishers

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[ AdWeek | 2017-06-28 00:00:00 UTC ]
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Sports publisher GiveMeSport built a tech platform to Facebook-proof its audience

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[ Digiday | 2017-06-23 00:00:00 UTC ]
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Edtech: Russian Publisher Prosveshcheniye Announces a Digital Educational Platform

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[ Publishing Perspectives | 2017-06-23 00:00:00 UTC ]
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Stephen Fry: Facebook and other platforms should be classed as publishers

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[ The Guardian | 2017-05-29 00:00:00 UTC ]
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Jonathan Cape to publish Heawood's The Hungover Games

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[ The Bookseller | 2017-05-13 00:00:00 UTC ]
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Don’t just survive: A three-step publisher strategy to beat Facebook at its own game

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[ Digiday | 2017-03-23 00:00:00 UTC ]
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Bonnier launches self-publishing platform Type & Tell

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[ The Bookseller | 2017-03-09 00:00:00 UTC ]
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Bonnier’s New Self-Publishing Platform, Type & Tell: Authors Keep 100 Percent of Royalties

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[ Publishing Perspectives | 2017-03-08 00:00:00 UTC ]
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Google Wants an ‘Open Dialogue’ Between Platforms and Publishers When It Comes to Monetization

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[ AdWeek | 2017-02-28 00:00:00 UTC ]
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[ Digiday | 2017-01-30 00:00:00 UTC ]
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[ Digiday | 2017-01-19 00:00:00 UTC ]
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W F Howes publishes accessible version of 'Fantastic Beasts' screenplay

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[ The Bookseller | 2016-12-20 00:00:00 UTC ]
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[ Publishers Weekly | 2016-12-01 00:00:00 UTC ]
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Creating access in publishing

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[ The Bookseller | 2016-11-25 00:00:00 UTC ]
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