By dangling rewards in front of publishers that go all-in with them, platforms, inadvertently or not, worm their way into publishers’ organizations and dictate their strategy. Some publishers including The Washington Post and Mic say the rewards and potential influence with the platforms are worth the investment. But it’s costly to do these platforms’ bidding, the payoff is uncertain; and going all-in makes the publishers more dependent on platforms that have different business aims. The post How platforms get publishers to play the access game appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-02-15 00:00:00 UTC ]
News tagged with:
#publishers including
A project started by two former University of Nebraska football teammates to help a fellow Cornhusker who made it to the National Football League has evolved into a robust athlete social-marketing platform that has raised $9.5 million since being established in 2012. Opendorse recently closed a... Continue reading at AdWeek
[ AdWeek | 2019-06-27 14:00:59 UTC ]
More news stories like this | News stories tagged with:
#raised $9
#content publisher
Big media players like Unilever and Procter & Gamble Co. have been talking plenty about making media more responsible. Now they’re getting more people to talk. The marketers are launching the Global Alliance for Responsible Media alongside 14 other global advertisers, the five leading agency... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#technology company
#global head
#greater good
#harper
Scholastic will next year publish a prequel to Suzanne Collins’ bestselling The Hunger Games series in the UK, US, Canada, Ireland, Australia and New Zealand. Continue reading at The Bookseller
[ The Bookseller | 2019-06-17 11:57:14 UTC ]
More news stories like this | News stories tagged with:
#year publish
#suzanne collins
#scholastic
Publishers surveyed Digiday this May predominately see social platforms as a way to grow their brand awareness rather than generate referral traffic of revenues. Facebook, Instagram and Twitter are the three platforms respondents said best helped them achieve those goals. The post Digiday... Continue reading at Digiday
[ Digiday | 2019-06-10 04:02:14 UTC ]
More news stories like this | News stories tagged with:
#digiday research
#publishers appeared
#social platforms
#brand awareness
Thirty percent of 122 publisher executives surveyed by Digiday said that YouTube is the platform that can provide the most meaningful long-term revenue opportunities for publishers. After YouTube, Facebook and Google AMP were second best, each with 24% of the vote. The post Digiday Research:... Continue reading at Digiday
[ Digiday | 2019-06-03 04:01:26 UTC ]
More news stories like this | News stories tagged with:
#digiday research
#revenue potential
#google amp
Ad revenue from YouTube, Facebook, Snapchat and Twitter is helping publishers build more sustainable video business models -- though scale still matters. The post Platform ad revenue opportunities are growing for publishers, but scale still matters appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-22 04:01:36 UTC ]
More news stories like this | News stories tagged with:
#ad revenue
The Troy-based independent game developer Velan Studios has teamed up with one of the giants of the video game industry. Velan announced Tuesday that Electronic Arts Inc. will be the publisher for its first original game for consoles, PCs, and mobile. The studio also said it will be adding 40... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#electronic arts
#development team
The set for “To Kill a Mockingbird” at the Kavinoky Theater at D’Youville College in Buffalo being taken down last month after several theaters were forced to cancel their productions. Continue reading at The New York Times
[ The New York Times | 2019-03-08 00:00:00 UTC ]
More news stories like this |
"We generated revenue from brands. If content was so important, you’d think we would be trying harder to please publishers." The post ‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post publishers
#video appeared
#facebook exec
In Canada, Access Copyright is working on developing blockchain solutions for book publishing, including smart contracts and an attribution ledger. The post Blockchain in Publishing: Modeling the Future at Canada’s Access Copyright appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishing
#access copyright
Pirate site Sci-Hub has been blocked in Russia after a group of publishers applied to the courts to get service providers to stop serving the site. Continue reading at The Bookseller
[ The Bookseller | 2018-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#service providers
European publishers surveyed by Digiday rated YouTube as the easiest platform to monetize ahead of Instagram, Twitter and Facebook. The post Digiday Research: YouTube is the easiest platform for European publishers to monetize appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digiday research
#easiest platform
#european publishers
OWN IT! has acquired world rights to a book, Soccology, about the psychology behind football, by former professional footballer Kevin George. Continue reading at The Bookseller
[ The Bookseller | 2018-11-20 00:00:00 UTC ]
More news stories like this |
Publishers struggle to generate revenues from social platforms but they rate Facebook as the easiest. The post Digiday Research: Which platforms publishers say monetize best appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digiday research
#publishers struggle
#social platforms
Publishers are tempted to try to go it alone but from a traffic and ad tech perspective, there's no getting around reliance on Google and Facebook. The post Like it or not, publishers are stuck with the platform giants appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#platform giants
Facebook has been testing a tool with five publishers including BuzzFeed to help them improve their reach on the platform. The post Continuing charm offensive, Facebook creates tool to boost news publishers’ reach on the platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#platform appeared
Facebook Watch is still no jackpot. But Facebook is letting more publishers sell their own ad inventory and has warmed up to non-exclusive content. The post Facebook is playing nicer with publishers by easing up on ad and content restrictions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers sell
#ad inventory
#facebook watch
#post facebook
#content restrictions
In Canada's long struggle over copyright protection and 'fair dealing,' Access Copyright responds to the education sector's lawsuit, while the Parliamentary review of the Copyright Moderniztion Act is ongoing. The post Canadian Publishers Issue Statement on Access Copyright Counterclaim to... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long struggle
#copyright protection
#education sector
#parliamentary review
Companies including The New York Times and NPR are staffing up as they try to figure out how their editorial voice will sound on smart speakers. The post For news publishers, smart speakers are the hot new platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#platform appeared
#news publishers
#smart speakers
#companies including
#editorial voice
European publishers rated their owned-sites, YouTube, and Facebook as the best platforms for video distribution and monetization. The post Digiday Research: European publishers’ top video platforms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digiday research
#european publishers
#video distribution