How platforms get publishers to play the access game

By dangling rewards in front of publishers that go all-in with them, platforms, inadvertently or not, worm their way into publishers’ organizations and dictate their strategy. Some publishers including The Washington Post and Mic say the rewards and potential influence with the platforms are worth the investment. But it’s costly to do these platforms’ bidding, the payoff is uncertain; and going all-in makes the publishers more dependent on platforms that have different business aims. The post How platforms get publishers to play the access game appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-02-15 00:00:00 UTC ]
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