Sponsored by Cummings Printing When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing act. “We know that austerity doesn’t work,” says Erin O’Mara, president of The Nation. “We see that in countries and in businesses. If the cuts go too deep, they can strangle the ability to thrive. All potential expense has to be weighed against potential return, even if that return is down the road.” Holding down costs means taking a look at expenses across the board, from little things like office supplies and catered lunches to big ones like printing and postage. At Wainscot Media, a custom publisher in the healthcare and luxury marketing spaces, the company has taken a committee-based approach to cost-cutting, bringing together representatives from sales and marketing, editorial, accounting and other departments to look for areas in which the organization can lower expenses. “It’s a good approach, because then it’s a company-wide effort,” says CEO Mark Dowden. “Then when you put things into effect, they seem less draconian. They’re not coming from the top down.” Reducing frequency The trend toward fewer, higher quality issues carries on, as publishers continue implementing frequency reductions in print magazines, the most recent of which came earlier this month from Meredith Corp.,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-06-27 17:04:10 UTC ]
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Controversy has courted a pair of Australian cookbooks this week, with one being scrapped after claims that a recipe therein might be dangerous. The post Controversy Courts Several Australian Cookbook Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-25 00:00:00 UTC ]
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For its next algorithm change, Google is setting its sites on mobile. As the site's share of mobile searches approaches 50 percent, Google wants to crack down on sites with designs that are hostile to mobile screens. Google's fear is that if it links out to sites that don't work on mobile... Continue reading at Digiday
[ Digiday | 2015-03-25 00:00:00 UTC ]
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English Heritage Publishing will become known as Historic England Publishing as of 1st of April 2015. The name change is a result of the splitting of English Heritage into two corporations: Historic England and the English Heritage Trust. English Heritage Publishing will be a part of... Continue reading at The Bookseller
[ The Bookseller | 2015-03-25 00:00:00 UTC ]
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The march towards media companies publishing content directly to Facebook continues.Barely a month after Facebook Chief Product Officer Chris Cox said publicly that the social network wants to host media companies' articles and videos, The New York Times reported that BuzzFeed, National... Continue reading at Advertising Age
[ Advertising Age | 2015-03-25 00:00:00 UTC ]
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If you’re a publisher, Facebook holds a lot of power. The social media giant is already responsible for directing up to 40 percent of some sites’ traffic, and 75 percent of BuzzFeed’s. Now, according to a report in The N ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-25 00:00:00 UTC ]
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Proposed plan for morning, lunchtime and afternoon editions is part of wider initiative called Project DThe Times is developing a new edition-based digital publishing model that would see its website refreshed at set times throughout the day, rather than updating as news breaks. The proposed new... Continue reading at The Guardian
[ The Guardian | 2015-03-24 00:00:00 UTC ]
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Pan Macmillan is to publish the sequel to the late Nelson Mandela’s autobiography Long Walk to Freedom (Abacus). An incomplete draft of the new book, which does not yet have a title and which was started by Mandela before his death last year, is in the archives of the Nelson Mandela Foundation. Continue reading at The Bookseller
[ The Bookseller | 2015-03-24 00:00:00 UTC ]
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Full business model in place after 3 months in public beta. The post TV Guide Magazine Goes Live With TVInsider.com appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-24 00:00:00 UTC ]
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Denmark-based Egmont Group said it achieved its “best year ever” in 2014, as pre-tax profit for the year totalled €127m (£92.5m), a 36% increase from 2013. All divisions recorded improvements in their underlying operations and overall revenues for 2014 grew 10% to €1.6bn (£1.2bn). Ebitda... Continue reading at The Bookseller
[ The Bookseller | 2015-03-24 00:00:00 UTC ]
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In his opening speech, Elsevier chairman Y. S. Chi emphasized the need to regard industry changes as opportunities instead of threats or diversions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-24 00:00:00 UTC ]
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They agree deal to turn an online brand into print format for LondonersJamie Oliver and Time Out have gone into partnership to launch a print version of the chef’s online Food Tube brand.The first issue of the monthly “mini magazine” will be published on 28 April and will be distributed, at... Continue reading at The Guardian
[ The Guardian | 2015-03-24 00:00:00 UTC ]
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A sequel to Nelson Mandela's 1995 autobiography Long Walk to Freedom is to be published next year. Continue reading at BBC News
[ BBC News | 2015-03-24 00:00:00 UTC ]
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Canongate will publish a new book from musician Nick Cave, including a limited edition priced at £750. The Sick Bag Song will be published by Canongate on 8th April and sold exclusively through the site thesickbagsong.com. Based around Cave's 2014 tour of the US, it was originally written on... Continue reading at The Bookseller
[ The Bookseller | 2015-03-21 00:00:00 UTC ]
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The Amazon Publishing France had hired its first employee, Clément Monjou, who will start by publishing a pair of translations under the Crossing imprint. The post Amazon Publishing France: How Will the French Respond? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-20 00:00:00 UTC ]
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As Google and Facebook control an increasing amount of ad spend, publishers realize that the only way they can stay competitive is to join forces. Enter the programmatic co-op, which Europe's publishers see as a way to combine both their audiences and data. It's all about scale. Buyers,... Continue reading at Digiday
[ Digiday | 2015-03-20 00:00:00 UTC ]
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Blink Publishing has acquired the autobiography of musician Professor Green. The book, Lucky, will be accompanied by “a ground-breaking app full of additional content and exclusive videos”, said the publisher. Acquisitions director Clare Tillyer bought world rights, excluding America, to Lucky... Continue reading at The Bookseller
[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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The New York Times reports that educational publisher Pearson has been “monitoring student media” to find possible "leaks" of the company's tests. The post Controversy: Pearson Publishing Monitoring Students’ Twitter Posts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-20 00:00:00 UTC ]
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Adjusted operating profit at the Quarto Group increased 10% in 2014, rising to $15.4 million from $14.0 million in 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-20 00:00:00 UTC ]
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Amazon Publishing has expanded into France, internally hiring Clément Monjou, formerly of its Kindle and Appstore units. The development of Amazon Publishing Europe has already seen the e-commerce giant set up publishing arms in the UK and Germany, while it has also advertised for positions in... Continue reading at The Bookseller
[ The Bookseller | 2015-03-19 00:00:00 UTC ]
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Bonnier Publishing is expanding in Australia with a new company based in Melbourne. Bonnier is carving out the adult programme from another one of its Australian companies, The Five Mile Press, to form Echo Publishing. Echo will release about 50 fiction and non-fiction adult titles per year,... Continue reading at The Bookseller
[ The Bookseller | 2015-03-18 00:00:00 UTC ]
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