Sponsored by Cummings Printing When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing act. “We know that austerity doesn’t work,” says Erin O’Mara, president of The Nation. “We see that in countries and in businesses. If the cuts go too deep, they can strangle the ability to thrive. All potential expense has to be weighed against potential return, even if that return is down the road.” Holding down costs means taking a look at expenses across the board, from little things like office supplies and catered lunches to big ones like printing and postage. At Wainscot Media, a custom publisher in the healthcare and luxury marketing spaces, the company has taken a committee-based approach to cost-cutting, bringing together representatives from sales and marketing, editorial, accounting and other departments to look for areas in which the organization can lower expenses. “It’s a good approach, because then it’s a company-wide effort,” says CEO Mark Dowden. “Then when you put things into effect, they seem less draconian. They’re not coming from the top down.” Reducing frequency The trend toward fewer, higher quality issues carries on, as publishers continue implementing frequency reductions in print magazines, the most recent of which came earlier this month from Meredith Corp.,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-06-27 17:04:10 UTC ]
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Book fairs have become much more aware of the purchasing power of the Hispanic population in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-17 00:00:00 UTC ]
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Channel 4 is gearing up to launch its own video game publisher. The UK broadcaster has commissioned mobile games before, but they've often been specific projects that relate to its most popular programming. Now, it wants to offer additional support t... Continue reading at Engadget
[ Engadget | 2015-04-17 00:00:00 UTC ]
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The Association of Writing Programs and Writers held its annual conference from April 9-11, and effectively took over the city of Minneapolis for four days. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-16 00:00:00 UTC ]
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Traditional vs. self-publishing has become a Civil War, says Philip Gwyn Jones, who will the topic at today's London Book Fair. The post Publishing Has Become a Civil War, says Prominent UK Editor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-16 00:00:00 UTC ]
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Qualifications are less important than they used to be when it comes to recruiting, with more emphasis on potential and inherent talent, Penguin Random House (PRH) HR director Neil Morrison said at a London Book Fair seminar entitled “Challenging Tradition: What Skills are Trending Now?” Jen... Continue reading at The Bookseller
[ The Bookseller | 2015-04-16 00:00:00 UTC ]
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Russian ebook subscription service Bookmate has agreed a deal with Bloomsbury, Faber Factory and Harlequin, which will add more than 15,000 backlist titles to its library. Faber Factory will provide Bookmate’s users with access to books from publishers including Atlantic Books, Allison &... Continue reading at The Bookseller
[ The Bookseller | 2015-04-15 00:00:00 UTC ]
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James Horobin, previously group sales, marketing and publicity director at Simon & Schuster, is to join the recently launched Bonnier Publishing Fiction division as executive director with responsibility for sales and marketing. Horobin, who left S&S last month, will take up his new... Continue reading at The Bookseller
[ The Bookseller | 2015-04-15 00:00:00 UTC ]
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With self-publishing now a popular part of the London Book Fair, PW checks in with Smashwords founder Mark Coker about what the future holds. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-15 00:00:00 UTC ]
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The Frankfurt Book Fair and Publishing Perspectives are launching a new , international publishing conference called The Markets: Global Publishing Summit The post Introducing The Markets: Global Publishing Summit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-15 00:00:00 UTC ]
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The U.S. manga market is growing again and publishers are turning to related products--from prose tie-ins and games to accessories and apparel--to reel in even more consumers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-15 00:00:00 UTC ]
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At a London Book Fair discussion, moderator Audrey McCulloch (CEO, ALPSP) asked a pointed question: has open access publishing just made scholarly publishing more complicated? Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-14 00:00:00 UTC ]
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In recent years, the big question surrounding digital rights management (DRM) software in publishing has been whether or not publishers should use it at all. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-14 00:00:00 UTC ]
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Amazon.com Inc. and HarperCollins Publishers have agreed to a multiyear deal covering the sale of print and ebooks, the latest agreement between the Web retailer and a major publishing house... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-04-14 00:00:00 UTC ]
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The New York Times has kept mum about a March 23 report in its pages that suggested that the Times, among other news organizations, was in talks with Facebook about hosting some of its journalism on the social media platform. "The Tim ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-14 00:00:00 UTC ]
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Biteback will publish an unauthorised biography of Prime Minister David Cameron, written by former Conservative Party deputy chairman Lord Ashcroft and political journalist Isabel Oakeshott. Iain Dale, m.d. At Biteback, signed world rights to Call Me Dave, with plans to publish in October,... Continue reading at The Bookseller
[ The Bookseller | 2015-04-14 00:00:00 UTC ]
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A group of publishing professionals from Riverhead, Graywolf, the National Book Foundation, and Coffee House Press, talked to AWP attendees about the promises and pitfalls of pursuing a career in publishing in a panel sponsored by PW. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-13 00:00:00 UTC ]
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This issue is referred to broadly as viewability. Though it has dogged digital media for years, chief marketing officers are now paying attention -- and they've put everyone in the digital ecosystem on alert: Clean things up or we'll spend our money elsewhere.As one result, a cottage industry of... Continue reading at Advertising Age
[ Advertising Age | 2015-04-13 00:00:00 UTC ]
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The seventh annual Publishing for Digital Minds Conference kicked off the London Book Fair, with the main exhibits officially opening on Tuesday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-13 00:00:00 UTC ]
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Publishing Perspectives is looking for great stories on the Spanish-language and Arabic book publishing markets. Have you got one to tell? Let us know. The post PP Call for Stories: Spanish and Arabic Publishing Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-12 00:00:00 UTC ]
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Phoenix Yard Books has acquired the world English rights to publish a series of colouring books from Dutch publisher BBNC. The range, which will be launched in May, includes three books for adults - The One and Only Colouring Book For Adults, The Second One and Only Colouring Book For Adults... Continue reading at The Bookseller
[ The Bookseller | 2015-04-11 00:00:00 UTC ]
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