How Magazine Publishers Are Cutting Print Costs to Improve Profits

Sponsored by Cummings Printing When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing act. “We know that austerity doesn’t work,” says Erin O’Mara, president of The Nation. “We see that in countries and in businesses. If the cuts go too deep, they can strangle the ability to thrive. All potential expense has to be weighed against potential return, even if that return is down the road.” Holding down costs means taking a look at expenses across the board, from little things like office supplies and catered lunches to big ones like printing and postage. At Wainscot Media, a custom publisher in the healthcare and luxury marketing spaces, the company has taken a committee-based approach to cost-cutting, bringing together representatives from sales and marketing, editorial, accounting and other departments to look for areas in which the organization can lower expenses. “It’s a good approach, because then it’s a company-wide effort,” says CEO Mark Dowden. “Then when you put things into effect, they seem less draconian. They’re not coming from the top down.” Reducing frequency The trend toward fewer, higher quality issues carries on, as publishers continue implementing frequency reductions in print magazines, the most recent of which came earlier this month from Meredith Corp.,... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-06-27 17:04:10 UTC ]
News tagged with: #core subscribers #shared stories #tech providers #niemeier prefers #limit contracts #custom publications #geographic regions #light customization #increasing productivity #multiple channels #magazine publisher

Other Publishing stories related to: 'How Magazine Publishers Are Cutting Print Costs to Improve Profits'


Christian Self-Publisher CrossBooks Closing Doors

CrossBooks, the self-publishing division of B&H Publishing Group, is closing its doors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-22 00:00:00 UTC ]
More news stories like this |


Union For Reform Judaism Closes Publishing Program

The Union for Reform Judaism will halt its publishing program, and its backlist will be picked up by Berhman House and the Central Conference of American Rabbis. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing program


Publishers Applaud Removal of Sanctions on Syrian Authors

At the urging of a coalition of publishers, regulations prohibiting American publishers from working with authors in the war-torn region was recently lifted, under a general license. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-22 00:00:00 UTC ]
More news stories like this |


A Publishing Manifesto from Mexico’s Match Box Editions

Andrea Fuentes of illustrated books publisher La Caja de Cerillos — Match Box Editions — outlines how she is trying to revolutionize reading in Mexico The post A Publishing Manifesto from Mexico’s Match Box Editions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-22 00:00:00 UTC ]
More news stories like this |


Indie House To Publish Jerry Jenkins Contest Winners

Indie publisher Mountainview Books will publish the three winners of this year's Jerry Jenkins Writers Guild Operation First Novel contest. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-22 00:00:00 UTC ]
More news stories like this |


Short Takes: News in Spirituality and Religion Publishing

More on the Family Christian bankruptcy; the newest awards season lists; the Dalai Lama gets a book for his 80th birthday. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short takes #religion publishing #dalai lama #80th birthday


Book, Magazine Sales Dipped at BAM

The sale of books and magazines fell by about $3 million in 2014 compared to 2013 at Books-A-Million, the retailer disclosed in its recently filed 10-K report. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazines fell #$3 million


SoA and HC back call for more diversity in publishing

The Society of Authors has said that a “publishing industry which does not reflect society fails writers, readers and itself”. Nicola Solomon, the organisation’s chief executive, and HarperCollins’ director of people John Athanasiou have backed a new report calling for improved diversity across... Continue reading at The Bookseller

[ The Bookseller | 2015-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #nicola solomon


Gannett to Name Broadcast, Digital Unit TEGNA Amid Print Spinoff

Gannett, the media company that is spinning off its publishing business, said Tuesday it'll run its broadcasting and digital units under the new corporate name TEGNA. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media company #publishing business #ll run #digital units


Litro Magazine Presents Diversity of New Mexican Writing

The latest issue of the UK literary journal Litro Magazine, released at the London Book Fair, highlights the diversity and character of new Mexican writing. The post Litro Magazine Presents Diversity of New Mexican Writing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest issue


Introducing Our Reviews of Absurd Self-Published E-Books

When “Kindle Cover Disasters” debuted on Tumblr earlier this year, the Internet ROFLMFAO’d at the truly heinous designs: cheap clipart, effects reminiscent of early Print Shop, clashing pastels, Photoshopping by palsied hands, and fonts so troubling you find yourself celebrating the relative... Continue reading at Wired

[ Wired | 2015-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post introducing


In Norway, YA Publishing Is On the Rise and 'Changing Fast'

With the young adult boom in full swing, Norwegian publisher and authors look to expand into the lucrative market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ya publishing #changing fast #full swing #norwegian publisher #lucrative market


Random House Raises First Printing of New Dr. Seuss to 1 Million

Random House Children’s Books will increase the first printing for previously undiscovered Dr. Seuss title 'What Pet Should I Get?' to 1 million copies. The post Random House Raises First Printing of New Dr. Seuss to 1 Million appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-21 00:00:00 UTC ]
More news stories like this |


UK Publishing Giant Simon Master Remembered

A memorial service for Random House UK’s Simon Master, who died in January, provided a fitting PS to the London Book Fair which wrapped up last week. The post UK Publishing Giant Simon Master Remembered appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #memorial service #simon master


Publishers Love to Talk About "Trust," But What Do They Mean?

Trust is currency when it comes to media. Facing the specter of a tough ad market, many top publishers fall back on “trust” as a differentiator — and excuse for higher ad rates.   “We consider ourselves mo ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-20 00:00:00 UTC ]
More news stories like this |


Publishers take ad-targeting cues for Facebook posts

Facebook's tentacles are reaching deeper into the publishing ecosystem. One of its newest tools, interest targeting, lets publishers target their content on Facebook to fans of niche communities like sports or TV shows. The tool is showing results for publishers like The New York Times, which is... Continue reading at Digiday

[ Digiday | 2015-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing ecosystem #tv shows #critics argue


First Bookstore Dedicated to Self-Published Authors Opens in Florida

Frustrated by a lack of opportunity for indie authors to showcase their work, two Florida writers open a bookstore of their own. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie authors


London Book Fair’s Evolution Reflects Publishing’s “New Ecology”

The London Book Fair has evolved to reflect the 'new ecology' of publishing and shift in confidence, says Faber's Stephen Page. The post London Book Fair’s Evolution Reflects Publishing’s “New Ecology” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen page


The Open Publishing Revolution, Now Behind A Billion-Dollar Paywall

How the rebels behind scholarly publishing app Mendeley—once labeled sellouts—are growing their company after being acquired by Elsevier.In 2013, when Victor Henning announced that his startup Mendeley would be acquired by one of the world's biggest media companies, he knew there would be... Continue reading at Fast Company

[ Fast Company | 2015-04-18 00:00:00 UTC ]
More news stories like this |


Liveright to Publish ‘The Complete Works of Primo Levi’ in Fall 2015

The noted Italian writer Primo Levi (1919–1987), an Auschwitz survivor and the author of such acclaimed works as "If This Is a Man and The Periodic Table," is sometimes referred to as a Holocaust writer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #complete works #primo levi #acclaimed works #periodic table