Sponsored by Cummings Printing When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing act. “We know that austerity doesn’t work,” says Erin O’Mara, president of The Nation. “We see that in countries and in businesses. If the cuts go too deep, they can strangle the ability to thrive. All potential expense has to be weighed against potential return, even if that return is down the road.” Holding down costs means taking a look at expenses across the board, from little things like office supplies and catered lunches to big ones like printing and postage. At Wainscot Media, a custom publisher in the healthcare and luxury marketing spaces, the company has taken a committee-based approach to cost-cutting, bringing together representatives from sales and marketing, editorial, accounting and other departments to look for areas in which the organization can lower expenses. “It’s a good approach, because then it’s a company-wide effort,” says CEO Mark Dowden. “Then when you put things into effect, they seem less draconian. They’re not coming from the top down.” Reducing frequency The trend toward fewer, higher quality issues carries on, as publishers continue implementing frequency reductions in print magazines, the most recent of which came earlier this month from Meredith Corp.,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-06-27 17:04:10 UTC ]
News tagged with:
#core subscribers
#shared stories
#tech providers
#niemeier prefers
#limit contracts
#custom publications
#geographic regions
#light customization
#increasing productivity
#multiple channels
#magazine publisher
Booktrust says it is “very disappointed” that the Northern Ireland government has cut its Bookstart funding. The charity said 50,000 children “face disappointment” this year because of the cuts. Last year, it distributed 50,000 packs, containing two books for babies and pre-school children, in... Continue reading at The Bookseller
[ The Bookseller | 2015-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pre-school children
#northern ireland
Global children's publishers are turning away from the US and UK and toward Asian, French, Italian, Portuguese or Eastern European publishers for fresh content. The post Are the US and UK Children’s Publishers Getting Stale? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk children
#global children
HarperCollins is creating two new Spanish-language publishing divisions: HarperCollins Español and HarperCollins Iberica. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harpercollins iberica
Salt is publishing the first novel by Paul McVeigh, director of the London Short Story Festival (LSSF). Continue reading at The Bookseller
[ The Bookseller | 2015-03-09 00:00:00 UTC ]
More news stories like this |
A 90-second video features the voices of celebrities including Amy Poehler, Cameron Diaz, Sienna Miller and Jenny Slate while playing on the fact that they do not actually appear. The ads and video direct viewers to the Not There website, which houses the No Ceiling Full Participation report --... Continue reading at Advertising Age
[ Advertising Age | 2015-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media brands
#collective stand
#21st century
Orion Books is to publish the autobiography of “Breaking Bad” actor Bryan Cranston. Amanda Harris, deputy publisher, Non-fiction at Orion Books bought UK and Commonwealth rights, excluding Canada, in Say My Name, from Julian Alexander of Lucas Alexander Whitley. 58-year-old Cranston is best... Continue reading at The Bookseller
[ The Bookseller | 2015-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#orion books
#amanda harris
#deputy publisher
#julian alexander
#drama series
Time Inc., the nation's largest magazine publisher, is close to naming former TV executive Rich Battista to lead the company's largest brand, People magazine, as well as its sibling publication Entertainment Weekly, according to two people familiar with the matter.The position -- president of... Continue reading at Advertising Age
[ Advertising Age | 2015-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#people magazine
#people familiar
#largest brand
#sec filings
#recently served
Our March 2015 selection of reviews from BlueInk Review, a review of self-published books, includes a memoir from Romanian tennis pro Peter Marmureanu. The post March 2015: Top Reviews of Self-Published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top reviews
#blueink review
#self-published books
At The Irwaddy, U San OO, owner of Seikku Cho Cho publishing house spoke about the development of Burmese publishing, translations and ebooks in the country. The post Post-Censorship, Publishing Continues to Evolve in Burma appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing continues
Mandel Vilar Press will publish titles with a Jewish and Latino/Latin American focus. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publish titles
With the case now back at the district court, the three publisher plaintiffs are seeking to introduce new evidence to determine whether the university’s e-reserve policies are infringing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#district court
#publisher plaintiffs
Throughout this morning’s earnings call, the thought reoccurred: Jack Griffin’s new Tribune Publishing Company is playing catch-up. Then, toward the end of the call, one a little more informative than average, the CEO said it plai ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#earnings call
#tribune publishing
#playing catch-
Douglas & McIntyre, House of Anansi Press/Groundwood Books, Greystone Books, and New Society Publishers will move distribution to the University of Toronto Press beginning in May. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#greystone books
Mail on Sunday insists press watchdog Ipso should consider online version of column separately as they are under independent editorial controlPress watchdog Ipso has upheld a complaint about a column by Liz Jones posted on Mail Online – but rejected criticism of the same article when it was... Continue reading at The Guardian
[ The Guardian | 2015-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mail online
#print version
#online version
Having been turned down by his long-standing publisher Hanser Verlag, dark comedy finds home with Kein and AberMartin Amis’s latest novel, The Zone of Interest, has finally found a German-language home six months after it was turned down by his long-standing German publishing house, thought by... Continue reading at The Guardian
[ The Guardian | 2015-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#finally found
#fictionalised auschwitz
#commercial success
Ebury Press is to publish the memoir of Chrissie Hynde, frontwoman of The Pretenders, acquired in a “major deal”. Publisher and deputy m.d. Jake Lingwood bought world English and translation rights, excluding North America, while Gerry Howard, v.p., executive editor at Doubleday, Penguin Random... Continue reading at The Bookseller
[ The Bookseller | 2015-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebury press
#major deal
#translation rights
#gerry howard
The Nebraska Book Company reported that revenue for the third quarter rose 10.7% over the comparable period in 2013, citing higher textbook rentals for the improved results. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nebraska book
[Sponsored Content] Boosting retention and revenue are on the front burner. The post Customer-Management Survey: Existing Business Is Top Priority for Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers appeared
#top priority
Native advertising was supposed to be marketers’ answer to banner blindness by creating ads that consumers would want to read and share. But by the time a native ad gets through all the necessary approvals and is shaped in a way that can sc ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native advertising
#native ad
Faber has signed a "major" biography of Irish independence leader, Éamon de Valera. World rights to Éamon de Valera: A Will to Power by Ronan Fanning were signed from Jonathan Williams at the Jonathan Williams Literary Agency in Dublin. Fanning is professor emeritus of modern history at... Continue reading at The Bookseller
[ The Bookseller | 2015-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#world rights
#modern history
#british government
#chief editor