Sponsored by Cummings Printing When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing act. “We know that austerity doesn’t work,” says Erin O’Mara, president of The Nation. “We see that in countries and in businesses. If the cuts go too deep, they can strangle the ability to thrive. All potential expense has to be weighed against potential return, even if that return is down the road.” Holding down costs means taking a look at expenses across the board, from little things like office supplies and catered lunches to big ones like printing and postage. At Wainscot Media, a custom publisher in the healthcare and luxury marketing spaces, the company has taken a committee-based approach to cost-cutting, bringing together representatives from sales and marketing, editorial, accounting and other departments to look for areas in which the organization can lower expenses. “It’s a good approach, because then it’s a company-wide effort,” says CEO Mark Dowden. “Then when you put things into effect, they seem less draconian. They’re not coming from the top down.” Reducing frequency The trend toward fewer, higher quality issues carries on, as publishers continue implementing frequency reductions in print magazines, the most recent of which came earlier this month from Meredith Corp.,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-06-27 17:04:10 UTC ]
News tagged with:
#core subscribers
#shared stories
#tech providers
#niemeier prefers
#limit contracts
#custom publications
#geographic regions
#light customization
#increasing productivity
#multiple channels
#magazine publisher
The first major trade book fair of any new year marks an important date in most publishers' calendars. Things get rolling this year in New Delhi, where one of the year's first international trade publishing shows gets underway on Saturday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#year marks
Amid widening concerns that another startup bubble has formed, digital media remains a white-hot market among the private-investment community.Last year, venture capital poured at least $683 million into digital media companies worldwide -- more than twice the $277 million invested in 2013,... Continue reading at Advertising Age
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#vc-backed publishers
#$683 million
#trim costs
Self-published author Sheila Rodgers has sold a million copies of her ebook Only the Innocent and two sequels, agent Lizzy Kremer has confirmed. Rodgers, who writes under the pen name Rachel Abbott, sold her books through Amazon Kindle after being rejected by literary agents. The first, Only... Continue reading at The Bookseller
[ The Bookseller | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#million copies
#rachel abbott
#amazon kindle
#literary agents
#reached number
#kindle store
After attracting more than 50m monthly readers on tablets and smartphones, US startup smashes down its walled garden and hopes partners will see the potentialFlipboard came to prominence as a news-reading app for tablets and smartphones, attracting more than 50 million monthly active readers by... Continue reading at The Guardian
[ The Guardian | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile app
#reading experience
#media companies
Machines are now selling some print ads at Time Inc.The nation's largest magazine publisher -- owner of People, Time, Sports Illustrated and InStyle -- is letting marketers buy print ads with the same automated technology used to buy digital ads. This type of deal, where a computer facilitates a... Continue reading at Advertising Age
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print ads
#sports illustrated
#buy ads
#media agency
#buying ads
#entertainment weekly
For Thrillist, remnant advertising is non-existent and ads aren't sold programmatically. Instead, the digital publisher embraced ecommerce. That business is now three times the size of its ad business. Continue reading at AdAge.com Continue reading at Advertising Age
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad business
#sold programmatically
Looking to build the skills to take your publishing career to the next level? The St. Gallen International Publishing Course in Singapore may be for you. The post Why You Should Attend the St. Gallen Publishing Course in Singapore? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#gallen publishing
#publishing career
Lucky magazine, the women's shopping title that was once a blockbuster success for Conde Nast, laid off about 10 staff members this week. One person with knowledge of the matter said nearly 15 employees were let go. A Lucky spokeswoman, however, put the number at "less than 10."The spokeswoman... Continue reading at Advertising Age
[ Advertising Age | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lucky group
#conde nast
#vanity fair
#joint venture
#co-founded myspace
#majority shareholder
News Corp. continues to tout the strength of its legacy newspaper business even though most of the company's growth now stems from expansions in the real estate and book publishing markets. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#real estate
This column marks the start of PW’s monthly coverage of the Spanish-language book market in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#spanish-language publishing
We aslked Dazed Group, News U.K., Mashable and Monrif Group what they think about the ominous subject of ad blocking. The post European publishers assess the threat of ad blocking appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad blocking
Waterstones cut its losses in its last financial year with managing director James Daunt describing it as year of “significant progress” and insisting that the business was edging towards profitability. It is the second consecutive year of reduced losses at Waterstones under Daunt, and includes... Continue reading at The Bookseller
[ The Bookseller | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#financial year
#consecutive year
#significant progress
Evangelical publishers are predicting little impact on sales and plans for future books about round trips to the hereafter following the admission by Alex Malarkey that the story he told in 'The Boy Who Came Back from Heaven' is false. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#future books
#alex malarkey
European executives from Mashable, Quartz, Dennis, RTE and Sanoma share their tech priorities for the coming year. The post How European publishers set their tech priorities for the year appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#coming year
#year appeared
Protestors in Cardiff will use National Libraries Day this weekend to raise awareness of cuts facing the city's library service. Campaigners in Birmingham have already announced their own plans to protest on the day, forming a human chain "hugging" the threatened Library of Birmingham. Continue reading at The Bookseller
[ The Bookseller | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#raise awareness
#library service
Program focuses on multiplatform strategy, while the association tries to graduate 'magazines' to 'media.' The post MPA’s AMMC Looks to Redefine the Magazine Industry appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine industry
It was a glass-half-full kind of event and in the end, they didn't rename it the AMMC for nothing. The post Notes on the American Magazine Media Conference appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post notes
Amazon customers in the US can now convert their print titles into Kindle books with a software package called Kindle Convert. Currently available in the US for computers running Windows 7 and 8, the software helps users to scan in pages of their print books, converting the image into usable... Continue reading at The Bookseller
[ The Bookseller | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon customers
#print titles
#kindle books
#print books
#include features
The MPA hosted its annual American Magazine Media Conference in New York this week and closed the show with “A View From The Top.” The post Does ‘Magazine Media’ Actually Redefine The Industry? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine media
Thad McIlroy offers some statistics and key data on smartphones and tablets to help book publishers figure out how to address mobile technology. The post The Mobile Story for Publishers: Told in Key Stats appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-04 00:00:00 UTC ]
More news stories like this |