She published her first book in her 40s and became the biggest selling author of the past decade in any genre – The Gruffalo alone has sold 13m copies. How did this former busker make it so big?The room where the children’s author Julia Donaldson writes – the heart of her vast picture book empire – is down a winding staircase, in the cellar of her grand white house in Steyning, West Sussex. Her desk looks out on the street at knee height. “I’m thinking of writing a book about legs,” Donaldson said, as she showed me around the house this summer. Children from the nearby school often wave in at her as they pass. Donaldson is well known in Steyning, due to her frequent signings at the local bookshop. She and her husband, Malcolm, a retired paediatrician, recently bought the local post office to save it from closure. But elsewhere she can walk the pavement without being recognised. “I got a letter the other day for Jacqueline Wilson,” Donaldson told me. “It said: ‘You’re my favourite author!’”If you are not someone who spends much time with young children, you may only be dimly aware of Donaldson’s work – although you will probably be familiar with her most famous creation, the Gruffalo. If you have children, however, you will know her as a cultural juggernaut whose influence among children is perhaps only surpassed by the works of Disney and CBeebies. Donaldson, who is 72, has written more than 210 books: chiefly picture books, but also poetry, plays, a 60-part phonics... Continue reading at 'The Guardian'
[ The Guardian | 2020-12-17 06:00:31 UTC ]
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With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an edge on those competitors. The Austin, Texas-based marketing vendor, which has big clients such... Continue reading at AdWeek
[ AdWeek | 2014-11-21 00:00:00 UTC ]
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Young adults dominate the Arabic book market, but publishers are acutely sensitive to the slightest challenge to conservative etiquetteThe boom in young adult fiction has left the Arab publishing world playing catch-up, as authors try to compete with Twilight and The Hunger Games without... Continue reading at The Guardian
[ The Guardian | 2014-11-21 00:00:00 UTC ]
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"Stop making Facebook the center of your relationship marketing efforts," says Nate Elliott, VP and principal analyst at Forrester.Today market research firm Forrester published a report for brands titled "Social Relationship Strategies That Work."Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-11-19 00:00:00 UTC ]
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Regional newspaper publishers pool ad space to compete with tech companies such as Facebook, Microsoft and Google Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-11-19 00:00:00 UTC ]
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Time Inc., the nation's largest magazine publisher, has struck a deal making Outbrain the exclusive external provider of recommended stories for Time Inc.'s websites, including Time.com and People.com. Until now, Time Inc. had worked with a mix of the companies whose ubiquitous... Continue reading at Advertising Age
[ Advertising Age | 2014-11-18 00:00:00 UTC ]
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InStyle magazine has hired Wall Street Journal executive Nina Lawrence to serve as its publisher. She succeeds Karin Tracy, InStyle's publisher since May 2013.A Time Inc. staffer said the company chose Ms. Lawrence due to her "impressive" digital background.News of the shakeup came Tuesday... Continue reading at Advertising Age
[ Advertising Age | 2014-11-18 00:00:00 UTC ]
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Julia Donaldson has bested fellow bestsellers J K Rowling, Jamie Oliver and Dan Brown to become the only author to record annual sales of over £10m in five consecutive years. The Gruffalo creator sold almost £239,000 last week through Nielsen BookScan's Total Consumer Market, to bring her tally... Continue reading at The Bookseller
[ The Bookseller | 2014-11-14 00:00:00 UTC ]
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Moritz Loew, VP-sales and marketing at Time Inc. and a key architect of Time.com's ambitious redesign this year, is leaving the company, Ad Age has learned. His last day is Friday.A veteran of the digital media world, Mr. Loew led U.S. ad sales for Time magazine in both print and digital. Jed... Continue reading at Advertising Age
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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After several years of honing its skills on properties like Back to the Future and Sam & Max, Telltale Games nailed its episodic storytelling approach with 2012's brilliant The Walking Dead. It forced you to make moral and strategic choices while trying to survive the undead uprising, and... Continue reading at PC World
[ PC World | 2014-11-07 00:00:00 UTC ]
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But he doesn't provide any figures to back up his positive claims about subscriber totalsThe Times "is delivering both volume and higher revenue per subscriber", says the News Corp chief executive and former Times editor Robert Thomson.He added: "Digital, which already accounts for nearly... Continue reading at The Guardian
[ The Guardian | 2014-11-06 00:00:00 UTC ]
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St. Martin's Press has acquired the debut novel 'Everybody Rise,' by Stephanie Clifford, in a seven-figure book deal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-05 00:00:00 UTC ]
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Publishers who do not have a strategy related to YouTube are missing an opportunity, publicists and marketeers were told at a YouTube conference held yesterday (27th October) in association with The Bookseller. The event, held at the YouTube offices in St Giles High Street, and aimed at giving... Continue reading at The Bookseller
[ The Bookseller | 2014-10-29 00:00:00 UTC ]
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According to a report in the 'Seattle Times,' proving that Amazon is a monopoly, let alone an abusive monopoly, will be very difficult, if not impossible. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-28 00:00:00 UTC ]
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Margot Schupf has been named publisher of Time Home Entertainment, Inc., the book and bookazine publishing division of Time Inc. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-27 00:00:00 UTC ]
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Time-based metrics are used by almost every leading publisher to measure themselves, but there's been hesitancy to transact on the basis of numbers like time spent and ad exposure time. That could change soon though as a member Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-24 00:00:00 UTC ]
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Just weeks after the Financial Times said it would begin selling digital ads based on the time for which they're exposed to readers, a new survey shows other digital publishers are growing bullish about the tactic. The survey, from Digital Content Next, found that 80% of "premium" publishers are... Continue reading at Advertising Age
[ Advertising Age | 2014-10-23 00:00:00 UTC ]
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The UK publishing market led the world in terms of the number of new titles published relative to population size in 2013, as well as in 2013 export revenue, according to new figures from the International Publishing Association (IPA). Continue reading at The Bookseller
[ The Bookseller | 2014-10-20 00:00:00 UTC ]
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Last month Facebook analyzed a user meme looking at '10 books that have stayed with you.' Now the company's data scientists have done another analysis looking at responses from foreign-language users and have found some different results. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-10-17 00:00:00 UTC ]
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The New York Times Company today announced a new publishing agreement between the International New York Times (INYT) and Republica that will create a combined print edition in Nepal. The new product, in which each publication will have a distinct s ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-10-17 00:00:00 UTC ]
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Lots of companies are grouping a few writers and designers together and proclaiming themselves "brand newsrooms," but most of the messaging that comes out of newsrooms like these feels stale and awkward. The culprit? Process. Most brands won't let a single Tweet, Facebook image, or banner ad out... Continue reading at Advertising Age
[ Advertising Age | 2014-10-15 00:00:00 UTC ]
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