FloSports, which covers niche sports like volleyball and Brazilian jiu-jitsu, grew subscribers by 22 percent after changing up its Facebook content and advertising strategy. The company now puts up nearly 400 videos per month on Facebook and has started targeting users based on characteristics they share with existing subscribers or if they have engaged with a video. It’s another area in which Facebook now provides a utility for which publishers used to rely on Google. The post How FloSports used Facebook to grow paid subscribers by 22 percent appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-06-07 00:00:00 UTC ]
News tagged with:
#facebook content
News Corp has reached a deal to let Facebook Inc. feature headlines from The Wall Street Journal and other Dow Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-21 14:49:53 UTC ]
More news stories like this | News stories tagged with:
#news corp
Tributes have been paid to "inspiring" author and journalist Deborah Orr after she died of cancer at the age of 57. Continue reading at The Bookseller
[ The Bookseller | 2019-10-21 07:10:47 UTC ]
More news stories like this | News stories tagged with:
#tributes paid
#deborah orr
Facebook is bringing its music and related interactive video features to more markets in Europe. Music publishing business development lead for Europe, the Middle East and Africa Ella Kirby said in a blog post that music on Facebook and Instagram is now available in Denmark, Finland, Iceland,... Continue reading at AdWeek
[ AdWeek | 2019-10-17 15:45:27 UTC ]
More news stories like this | News stories tagged with:
#european markets
#middle east
#publishing business
Facebook provided an update on an initiative it is testing, in which it partnered up digital publishers with creators and public figures with established communities on the social network to create exclusive video content for its Facebook Watch video destination. The test began in the U.S.... Continue reading at AdWeek
[ AdWeek | 2019-10-15 16:45:31 UTC ]
More news stories like this | News stories tagged with:
#public figures
#digital publishers
Going in-house isn't a question of when or if for major marketers today but rather what they will take in-house. Doing so gives them more control as well as the ability to keep up with the growing needs of digital content today. The post Marketers feel growing pains as in-house agencies become... Continue reading at Digiday
[ Digiday | 2019-10-11 04:01:45 UTC ]
More news stories like this | News stories tagged with:
#digital content
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. The FBI’s... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#patrick mahomes
#ad lib
#environmental activist
#exclusive data
#online publisher
#nielsen
Nada Stirratt, VP of North America at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss what storytelling means for Facebook users and advertisers. Plus, the need for brands to personalize messaging at scale—and how Facebook Stories can help. A custom video... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 21:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook users
#associate publisher
Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
More news stories like this | News stories tagged with:
#rupert murdoch
#executive chairman
#news corp
Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age
[ Advertising Age | 2019-09-27 20:39:27 UTC ]
More news stories like this | News stories tagged with:
#measure theirself-worth
#senior director
#tech incubator
#lack thereof
#algorithm relies
#trial system
#changetheireditorial decisions
#video-sharing app
#ranking formula
#emphasizing messages
#viral videos
#rival snapchat
#ways rose
#featuring images
#recently begun
Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age
[ Advertising Age | 2019-09-27 20:39:27 UTC ]
More news stories like this | News stories tagged with:
#measure theirself-worth
#senior director
#tech incubator
#lack thereof
#algorithm relies
#trial system
#changetheireditorial decisions
#video-sharing app
#ranking formula
#emphasizing messages
#viral videos
#rival snapchat
#ways rose
#featuring images
#recently begun
David R. Godine, Publisher is in the midst of a transformation that includes 75-year-old David R. Godine stepping down as publisher at year’s end from the press that he founded five decades ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-27 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#decades ago
Digital publisher Jellysmack is working with YouTube stars to use its tools to tailor their videos for Facebook and Snapchat. The post ‘It’s found money’: YouTube stars look for ways to expand to Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-09-24 04:01:07 UTC ]
More news stories like this | News stories tagged with:
#facebook appeared
#youtube stars
#digital publisher
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#simon dumenco
#chicago bulls
#cut deals
#anonymous tip
#publishing news
Warsaw's cut in VAT rates on digital books takes effect November 1, a long-called-for equalization in taxation on print and ebooks, now allowed by Brussels. The post Poland Approves Reduction of Ebook VAT from 23 to 5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-09-17 05:30:49 UTC ]
More news stories like this | News stories tagged with:
#ebook vat
#vat rates
#digital books
Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. The only game in town The NFL, its media partners and their... Continue reading at Advertising Age
[ Advertising Age | 2019-09-12 15:30:00 UTC ]
More news stories like this | News stories tagged with:
#status quo
#bloomberg businessweek
#social disease
#nielsen
Jamie Oliver’s Veg (Michael Joseph) has continued to prove fruitful in its third week in the UK Official Top 50 number one spot, with its volume through Nielsen BookScan’s TCM rising 22.5% week on week to 37,951 copies sold. Continue reading at The Bookseller
[ The Bookseller | 2019-09-10 10:23:31 UTC ]
More news stories like this | News stories tagged with:
#jamie oliver
#svegmichael joseph
#nielsen bookscan
#nielsen
Thursday night’s NFL Kickoff Game wasn’t exactly one for the ages, but the 17-punt, 13-point defensive struggle between the Green Bay Packers and Chicago Bears still managed to scare up a three-year ratings high for NBC. According to Nielsen live-plus-same-day data, the Packers’ 10-3 win over... Continue reading at Advertising Age
[ Advertising Age | 2019-09-06 21:11:16 UTC ]
More news stories like this | News stories tagged with:
#usual suspects
#state farm
#film studios
#bought time
#warner bros
#real time
#good place
#nielsen
U.K. media companies from the Financial Times to The Guardian have reported growth in the last year, amid the boom of the Brexit-related news Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-09-04 16:35:32 UTC ]
More news stories like this | News stories tagged with:
#media companies
#print media
But just how “real” is it? Five years ago, Mark Zuckerberg stated in no uncertain terms that Facebook was going to build the metaverse, a digital world that’s a surrogate for our real one, predicted by science fiction for decades. That’s why he bought Oculus, and invested heavily in VR. But a... Continue reading at Fast Company
[ Fast Company | 2019-09-04 09:00:55 UTC ]
More news stories like this | News stories tagged with:
#digital world
#invested heavily
#science fiction
Affordable rents and the ever-burgeoning Brooklyn literary community have drawn indie presses to the Old American Can Factory in Gowanus. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-23 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary community