How FloSports used Facebook to grow paid subscribers by 22 percent

FloSports, which covers niche sports like volleyball and Brazilian jiu-jitsu, grew subscribers by 22 percent after changing up its Facebook content and advertising strategy. The company now puts up nearly 400 videos per month on Facebook and has started targeting users based on characteristics they share with existing subscribers or if they have engaged with a video. It’s another area in which Facebook now provides a utility for which publishers used to rely on Google. The post How FloSports used Facebook to grow paid subscribers by 22 percent appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-06-07 00:00:00 UTC ]
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Growing kids’ market appeals to UK firms in Beijing as fair launches dedicated strand

Publishers and agents say they are expecting a positive Beijing International Book Fair, reflecting the growing Chinese market. Continue reading at The Bookseller

[ The Bookseller | 2019-08-20 19:02:53 UTC ]
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Tributes paid after Gay's The Word founder Jonathan Cutbill dies, aged 82

Tributes have been paid to Gay’s The Word bookshop co-founder Jonathan Cutbill, who has passed away aged 82 after a period of ill health. Continue reading at The Bookseller

[ The Bookseller | 2019-08-15 17:00:19 UTC ]
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Tributes paid to The Organisation's Lorraine Owen

Tributes have been paid to Lorraine Owen, former managing director of illustration agency The Organisation, who has died from cancer. Continue reading at The Bookseller

[ The Bookseller | 2019-08-13 03:11:06 UTC ]
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China’s Book Market in the First Half of 2019: Up 10.82 Percent

In another period of double-digit growth for China's book market, children's books are the largest category by sales and online retail is still growing. The post China’s Book Market in the First Half of 2019: Up 10.82 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-08-09 13:15:13 UTC ]
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Facebook Joins Initial Lineup at IAB’s NewFronts West

The Interactive Advertising Bureau is putting together the lineup for its second annual Digital Content NewFronts West, the L.A. version of its one-week event held in New York in the spring. So far, the list includes tech giant Facebook, which will make its case for ad dollars for the first time... Continue reading at AdWeek

[ AdWeek | 2019-08-08 15:34:45 UTC ]
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Comscore stock down 85 percent since resignation of CEO and cash infusion from Cayman Islands fund

Comscore, its stock already approaching all-time lows, missed expectations of flat revenue with a 4.4 percent decline last quarter. The media measurement company’s interim CEO said on a Tuesday earnings call after market close that it’s “exploring all strategic options.” The stock already has... Continue reading at Advertising Age

[ Advertising Age | 2019-08-07 00:08:01 UTC ]
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Tributes paid after Hachette sales executive Melvyn Munyua dies on holiday

Hachette has paid tribute to its “incredibly charming and generous” international sales executive Melvyn Munyua, who has died in a drowning accident. Continue reading at The Bookseller

[ The Bookseller | 2019-07-23 07:22:33 UTC ]
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PW Picks: Books of the Week, July 22, 2019

This week: the latest from Laura Lippman, plus understanding the new rules of language. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-19 04:00:00 UTC ]
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Book Deals: Week of July 22, 2019

Random House buys a children’s book from Jimmy Kimmel, Sourcebooks lands a buzzy thriller by an indie bestseller, Atria spends six figures on a literary debut, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #jimmy kimmel #sourcebooks lands #buzzy thriller #indie bestseller #atria spends #literary debut #notable book #children’s book #random house

Book Deals: Week of July 22, 2019

This Week's Bestsellers: July 22, 2019

Buzzed about crime novelist Adrian McKinty debuts at #10 in hardcover fiction with ‘The Chain.’ Plus Lisa Taddeo’s ‘Three Women’ draws avid attention, and a pair of baseball titles swing for the fences. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-19 04:00:00 UTC ]
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Book Deals: Week of July 22, 2019

Wordwell makes its mark in Ireland’s ever-growing history sector

A new player is stepping into Ireland's burgeoning home-grown history publishing sector, Eastwood Books, a local and general history trade imprint from the Wordwell Group. Continue reading at The Bookseller

[ The Bookseller | 2019-07-18 15:24:11 UTC ]
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Neil Carrol of Nickel City Graphics on growing along with his business

Business is good at Nickel City Graphics, the Buffalo-based digital content studio founded by Neil Carroll in 2008. Carroll ran a solo enterprise focusing on video content for a long time. But he recently started to consciously grow his business, with four employees now and plans to add more.... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-07-13 11:55:00 UTC ]
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Facebook and the private group problem

Anyone who has been paying attention over the past year is probably well aware that Facebook has a problem with misinformation. But a number of recent events have highlighted an issue that could be even more problematic for the company and its users: namely, harassment and various forms of... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2019-07-03 11:45:26 UTC ]
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Publishing employment grows by 3.9%

Employment in publishing grew by 3.9% in 2018, giving it the third highest growth in all UK creative industry sectors, new statistics show. Continue reading at The Bookseller

[ The Bookseller | 2019-06-27 15:25:54 UTC ]
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Tributes paid to children’s author Malaika Rose Stanley

Children’s author Malaika Rose Stanley, known as Ros, has died after a long struggle with cancer, aged 65. Continue reading at The Bookseller

[ The Bookseller | 2019-06-25 22:55:20 UTC ]
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Publishers: Let’s Get Real About Regulating Facebook

Yeah, that situation with the Parkland graduate was appalling. Here’s another Harvard kid who should have been sent packing: Mark Zuckerberg. Fifteen years ago, the entrepreneurial undergrad was emailing a friend about the harvest of his proto social network, “The Face Book.” As revealed a few... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-21 14:07:05 UTC ]
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Cannes Lions’ last day (phew). Plus, Facebook’s familiar-looking new logo: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today US Weekly magazine’s website is running an article on “the Best Dressed... Continue reading at Advertising Age

[ Advertising Age | 2019-06-21 10:00:00 UTC ]
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Tributes paid to 'wonderfully entertaining' Brian Stone

Aitken Alexander has announced the death of literary agent Brian Stone, who had been suffering from dementia for many years. Continue reading at The Bookseller

[ The Bookseller | 2019-06-20 10:25:32 UTC ]
More news stories like this | News stories tagged with: #tributes paid #aitken alexander #literary agent