FloSports, which covers niche sports like volleyball and Brazilian jiu-jitsu, grew subscribers by 22 percent after changing up its Facebook content and advertising strategy. The company now puts up nearly 400 videos per month on Facebook and has started targeting users based on characteristics they share with existing subscribers or if they have engaged with a video. It’s another area in which Facebook now provides a utility for which publishers used to rely on Google. The post How FloSports used Facebook to grow paid subscribers by 22 percent appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-06-07 00:00:00 UTC ]
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Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should not rely on Facebook to play a major role in their business plans or strategies. Yet for most of this year, Facebook has acted as one of the most predictable... Continue reading at Digiday
[ Digiday | 2019-12-10 05:01:35 UTC ]
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The largest book event for publishers and authors in the Spanish-speaking world is burgeoning in size and value year after year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-06 05:00:00 UTC ]
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Grand Marais, Minn., held its third North Shore Readers & Writers Festival early last month, attracting literary types from across the state. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-29 05:00:00 UTC ]
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Helena Dorée, formerly senior rights manager, is taking on selling US rights as head of US Rights at Little, Brown Book Group. Continue reading at The Bookseller
[ The Bookseller | 2019-11-27 15:24:13 UTC ]
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Watkins Media is offering its first paid internship scheme starting in January 2020. Continue reading at The Bookseller
[ The Bookseller | 2019-11-27 12:12:16 UTC ]
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#watkins media
Among the week's headlines: The National Book Awards are awarded in New York; in Florida, a group of county commissioners double down on their refusal to allow their library to buy a 'New York Times' digital subscription; and Elsevier announces a breakthrough open-access deal with Carnegie... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-22 05:00:00 UTC ]
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#digital subscription
Nearly nine in 10 digital publishers consider non-advertising income 'high-priority' focus. Continue reading at Media Week
[ Media Week | 2019-11-20 11:19:56 UTC ]
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#digital publishers
That winter, the year Boogie turned 14, we got it in our heads that we could run away, leave Miami Beach and never come back. For months, I’d spent every night lost in a book, read whatever the librarian put in my hands, which usually meant books written by white men, about white people, for […] Continue reading at Literrary Hub
[ Literrary Hub | 2019-11-20 09:47:43 UTC ]
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Purchase of British Steel gives privately owned Chinese steelmaker Jingye chance to grow outside home market dominated by giant state-owned mills Continue reading at ABC News
[ ABC News | 2019-11-13 11:03:39 UTC ]
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#grow abroad
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The German publisher DuMont didn’t always track loyalty among its readers. Instead, its editors did what many in the news Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-11-12 16:04:08 UTC ]
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#german publisher
Penguin Random House's parent company Bertelsmann has expressed confidence it will meet its targets for the full year 2019, reporting a boost in group revenues for the first nine months of 3.3%. Continue reading at The Bookseller
[ The Bookseller | 2019-11-08 00:49:57 UTC ]
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Initial results from research conducted by Harris Interactive suggests that there may be a growing market for those who both read and listen to books, partially vindicating Audible’s efforts to introduce a facility whereby listeners can also read along with text of the audio. Continue reading at The Bookseller
[ The Bookseller | 2019-11-07 15:59:53 UTC ]
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Lifestyle entertainment company Kin unveiled a slate of five shows for video destination Facebook Watch. The partnership is part of the social network's efforts to pair publishers with creators and public figures. The first five shows are currently in production: Tia Mowry's Quick Fix Presents... Continue reading at AdWeek
[ AdWeek | 2019-10-30 18:10:00 UTC ]
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BookLife, Publishers Weekly's website and monthly supplement dedicated to self-publishing, has launched BookLife Reviews, a paid reviews service open exclusively to self-published authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-29 04:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 10:25:54 UTC ]
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Facebook opened a news hub today, where it pays publishers to host their headlines and drive visitors to their websites as a way to make amends with the industry that has been battered by the rise of the social network and other platforms. CEO Mark Zuckerberg is due to host media partners at an... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 10:00:00 UTC ]
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At this week's Digiday Publishing Summit Europe in Budapest, Hungary, executives discussed how they are looking to diversify their sources of income and the inevitable pain points that come with that exercise. The post Digiday Publishing Summit Event Briefing: Why publishers need to think like... Continue reading at Digiday
[ Digiday | 2019-10-25 04:00:05 UTC ]
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Curiosity led to the first U.S. participation in the Sharjah International Book Fair 14 years ago—and each year, the fair grows bigger, better, and more important. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-25 04:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up... Continue reading at Advertising Age
[ Advertising Age | 2019-10-24 10:29:51 UTC ]
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Podcasts are ever so slowly pivoting to subscriptions. The broad move to consumer revenue in the publishing industry is spreading to podcasts, as publishers like Slate and The Athletic look to use the loyal audiences podcasts attract to drive paying subscribers and monetize this platform in new,... Continue reading at Digiday
[ Digiday | 2019-10-24 04:01:40 UTC ]
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