How FloSports used Facebook to grow paid subscribers by 22 percent

FloSports, which covers niche sports like volleyball and Brazilian jiu-jitsu, grew subscribers by 22 percent after changing up its Facebook content and advertising strategy. The company now puts up nearly 400 videos per month on Facebook and has started targeting users based on characteristics they share with existing subscribers or if they have engaged with a video. It’s another area in which Facebook now provides a utility for which publishers used to rely on Google. The post How FloSports used Facebook to grow paid subscribers by 22 percent appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-06-07 00:00:00 UTC ]
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Paid to Seduce Another Man’s Wife, He Fell Violently in Love With Her

“What’s Left of Me Is Yours,” a debut novel by Stephanie Scott, is inspired by the events surrounding an unlikely murder that occurred in Japan. Continue reading at The New York Times

[ The New York Times | 2020-06-23 09:00:07 UTC ]
More news stories like this | News stories tagged with: #debut novel

Book Deals: Week of June 22, 2020

Princeton University Press wins a book on forgiveness in a 10-house auction, Dolly Parton’s “life in lyrics” goes to Chronicle, and S&S editor Denene Millner sells a multigenerational epic to St. Martin’s. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #dolly parton

'Pose' stars join growing backlash over J.K. Rowling's anti-trans comments

The stars of FX's "Pose," Universal Parks, Warner Bros. and Scholastic are among the latest to respond to J.K. Rowling's anti-trans tweets and follow-up essay. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-06-11 18:20:48 UTC ]
More news stories like this | News stories tagged with: #warner bros #scholastic

Coronavirus Impact in Russia: Publisher Cites Up to 75-Percent Profit Loss

The Russian market's book publishing sector has been designated by the state as eligible for special financial support during the pandemic. The post Coronavirus Impact in Russia: Publisher Cites Up to 75-Percent Profit Loss appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-11 16:37:40 UTC ]
More news stories like this | News stories tagged with: #coronavirus impact #russian market #book publishing

Publishers Evolve Marketing to Keep Subscribers Brought in During Pandemic

Digital and print media companies wondering how best to keep new subscribers who signed up during the pandemic will need to prove to readers that their publication is invaluable after the crisis. The Covid-19 pandemic has led to an uptick in subscribers at a variety of news organizations,... Continue reading at AdWeek

[ AdWeek | 2020-06-10 16:18:57 UTC ]
More news stories like this | News stories tagged with: #covid-19 pandemic #news organizations #print media

As Audiobook Market Grows, Narrators of Color Find Their Voice

Publishers are increasingly seeking out audio talent that reflects the race and experience of the books’ authors and characters. But what constitutes a black, Latino or Asian voice? Continue reading at The New York Times

[ The New York Times | 2020-06-03 12:00:12 UTC ]
More news stories like this | News stories tagged with: #audiobook

Trump, Facebook, and the weaponization of free speech

Yesterday—as protests sparked by the killing of George Floyd, a Black man in Minneapolis, continued across the US—things that President Trump said caused trouble again, and drove the news again. First, Trump laid into governors on a conference call that quickly leaked to the press; he called... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-06-02 12:08:10 UTC ]
More news stories like this | News stories tagged with: #nondisclosure agreements #recent weeks #clashed repeatedly #hong kong

BookExpo 2020: Popularity of Audiobooks Continues to Grow

At BookExpo Online, the APA's executive director, Michele Cobb, will be joined by Chris Lynch from Simon & Schuster, Cathy Forrest from HarperCollins, and Michael Anderle from LMBPN to discuss the state of the audio industry and the impact of the coronavirus pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bookexpo online #michele cobb #simon schuster #coronavirus pandemic #bookexpo

Open source security flaws found in 70 percent of applications

New research from application security specialist Veracode finds seven in 10 applications have a security flaw in an open source library on initial scan, highlighting how use of open source can introduce flaws, increase risk, and add to security debt. The study analyzed the component open source... Continue reading at Betanews

[ Betanews | 2020-05-19 09:57:36 UTC ]
More news stories like this | News stories tagged with: #open source #libraries

Experts weigh in on Facebook’s new Oversight Board

Almost two years after it first started talking about the idea, Facebook finally announced the members of its Oversight Board, the “Supreme Court” that will—theoretically, at least—have the ability to overrule Facebook and its chief executive Mark Zuckerberg  about whether certain types of... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-05-14 11:45:42 UTC ]
More news stories like this | News stories tagged with: #online magazine #peer review #disease control

Bon Appétit Variety Show Raises $200K for Charity—and Thousands of New Subscribers

A variety show put on by Bon Appétit's test kitchen staff Friday evening, live-streamed on YouTube and benefiting the World Central Kitchen, was loud, silly, at-times chaotic, and in the end, remarkably effective. Nearly 500,000 viewers tuned into the show at some point during the two-hour... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-06 20:55:01 UTC ]
More news stories like this | News stories tagged with: #britney spears #money raised #raise funds #encouraging viewers

Faber print sales down by a third but digital growing, says c.e.o

Stephen Page has said Faber's print sales are down "about a third year on year for print", but that digital growth is on the rise during lockdown. Continue reading at The Bookseller

[ The Bookseller | 2020-05-05 22:58:09 UTC ]
More news stories like this | News stories tagged with: #stephen page #digital growth #print sales

The Need For Digital Content Grows, But Will It Be Enough to Save News Outlets?

Readers have spent much of the last decade eschewing digital subscriptions to their local newspaper, staying on the free side Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-05 07:00:33 UTC ]
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Coronavirus Update: The UK Scraps Its 20-Percent VAT on Digital Books

A rare benefit of COVID-19, the UK's government finally–and suddenly–has wiped out the market's punishing tax on digital publications. The post Coronavirus Update: The UK Scraps Its 20-Percent VAT on Digital Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-30 16:03:25 UTC ]
More news stories like this | News stories tagged with: #coronavirus update #digital publications #digital books

Instagram’s story: Fast growth, a $1 billion sale and Facebook’s broken pledge

Sarah Frier traces the company’s cultural impact along with its business history. Continue reading at The Washington Post

[ The Washington Post | 2020-04-30 15:32:33 UTC ]
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Portal From Facebook Salutes Moms With Mother’s Day Campaign

The new campaign for the Portal From Facebook video-calling devices salutes mothers and their efforts during the coronavirus pandemic as Mother's Day approaches. Facebook said the integrated campaign will include a new television spot, digital content (both on- and off-Facebook) and partnerships... Continue reading at AdWeek

[ AdWeek | 2020-04-27 19:15:41 UTC ]
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Religion & Spirituality Book Deals: April 22, 2020

A faith-based guide to “messy minimalism” lands at Broadleaf; Brazos takes ‘Strange Religion,’ and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-22 04:00:00 UTC ]
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Ross MacKenzie | 'publishers north of the border seem to be growing in confidence'

Ten years after his award-winning début burst onto the scene, Ross MacKenzie looks back on how his writing, and the Scottish children’s scene, has grown Continue reading at The Bookseller

[ The Bookseller | 2020-04-21 13:33:13 UTC ]
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What Google and Facebook need to do to fight disinformation

Both Google and Facebook have acted surprisingly quickly to remove disinformation related to the COVID-19 virus over the past few weeks, considering their somewhat mixed track record when it comes to removing hoaxes, conspiracy theories, and trolls related to political campaigns. But experts... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-04-09 11:45:11 UTC ]
More news stories like this | News stories tagged with: #ve learned #answer questions #climate change #normal circumstances #$185 million #infinite scroll #public libraries