FloSports, which covers niche sports like volleyball and Brazilian jiu-jitsu, grew subscribers by 22 percent after changing up its Facebook content and advertising strategy. The company now puts up nearly 400 videos per month on Facebook and has started targeting users based on characteristics they share with existing subscribers or if they have engaged with a video. It’s another area in which Facebook now provides a utility for which publishers used to rely on Google. The post How FloSports used Facebook to grow paid subscribers by 22 percent appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-06-07 00:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.In the cards Financial giant Visa picked Wieden+Kennedy as its new creative... Continue reading at Advertising Age
[ Advertising Age | 2020-12-04 11:04:31 UTC ]
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The Andy Warhol Foundation Arts Writers Grant has awarded $675,000 to 22 writers to support critical writing on contemporary art in the categories of books, articles, and short-form writing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-23 05:00:00 UTC ]
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Jared Shurin, author, editor and head of strategy at M&C Saatchi World Services, has urged publishers and booksellers to focus on customer insight to grow and retain their audiences. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 09:46:18 UTC ]
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As much as 10% of the content that some news publishers produce is now available only to paying readers. The post ‘Reestablishing our journalistic value’: Publishers make more of their exclusive subscriber content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 05:01:17 UTC ]
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Audience Synergy LLC provides digital publishing and advertising tools to reach physicians and nurses. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-11-14 02:38:07 UTC ]
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The United States market is on track for 'one of the highest volume years for US trade book sales in NPD BookScan history.' The post NPD Books: US October Sales up 7.1 Percent Over 2019: ‘A Healthy Month’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-11-10 14:47:08 UTC ]
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Bluebird has swiped a guide to online dating and text communication from Facebook's former in-house psychiatrist Dr Mimi Winsberg. Continue reading at The Bookseller
[ The Bookseller | 2020-10-21 23:03:38 UTC ]
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Self-censorship on sensitive issues like religion and sexuality is a growing threat to the freedom to publish, the International Publishers Assocation has said. Continue reading at The Bookseller
[ The Bookseller | 2020-10-16 07:59:13 UTC ]
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The Italian Publishers Association joins us today at Frankfurter Buchmesse Special Edition talking about its 'New Books From Italy' program. The post Publishing Perspectives Talks: Italian Book Market Narrows Losses to 7 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-15 15:25:47 UTC ]
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In his memoir Children of the Land, Marcelo Hernandez Castillo tells the story of growing up undocumented in California and having to navigate the convoluted and dehumanizing American immigration system. Hernandez Castillo captures the emotional and psychological toll that being both invisible... Continue reading at Electric Literature
[ Electric Literature | 2020-10-01 11:00:54 UTC ]
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Children’s publishers grew readerships during lockdown across subject areas, extending to renewed interest in their backlists as well as in their online educational resources, delegates heard at The Bookseller’s Children’s Conference this week. Continue reading at The Bookseller
[ The Bookseller | 2020-09-29 06:08:42 UTC ]
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Safiya Sinclair’s début poetry collection is about to be published in the UK for the first time but it already comes garlanded with praise and awards Continue reading at The Bookseller
[ The Bookseller | 2020-09-17 02:06:00 UTC ]
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When I was a child, I thought Ray Bradbury lived in my grandmother’s basement. The misunderstanding was born over the opening credits of Ray Bradbury Theater, a half-hour horror anthology heavily indebted to the Twilight Zone or Alfred Hitchcock Presents (both of which based episodes on stories... Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-21 08:48:22 UTC ]
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The book trade continues a run of some 15 weeks of upward lift in the US market, says NPD's Kristen McLean, especially good 'for the dog days of summer.' The post US Book Industry: NPD Sees More Gains in July, 16 Percent Over 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-13 13:15:23 UTC ]
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Louise Gornall, author of Under Rose-Tainted Skies (Chicken House), has died, it was announced today (5th August). Continue reading at The Bookseller
[ The Bookseller | 2020-08-05 13:02:11 UTC ]
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Independent publisher Profile Books, including imprints Serpent’s Tail, Viper Books and Souvenir Press, has joined the global Facebook advertising boycott led by by the advocacy group Stop Hate for Profit, withdrawing all Facebook and Instagram advertising with immediate effect. Continue reading at The Bookseller
[ The Bookseller | 2020-08-04 21:25:31 UTC ]
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For the first time, a woman will lead the 155-year-old Catholic publishing house. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-22 04:00:00 UTC ]
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A new study of the book market in Spain shows consumers are reading more during the pandemic lockdown, buying more books online, and still prefer print over digital. The post Spain’s Book Market: 40 Percent More Online Buying During Lockdown appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-21 14:30:43 UTC ]
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Politically related biography and memoir gained, and children's print gained 12 percent over the second quarter of 2019 in unit sales. The post US Book Market: NPD Sees Unit Sales Up 2.8 Percent in Q2 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-20 17:15:16 UTC ]
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In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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