How FloSports used Facebook to grow paid subscribers by 22 percent

FloSports, which covers niche sports like volleyball and Brazilian jiu-jitsu, grew subscribers by 22 percent after changing up its Facebook content and advertising strategy. The company now puts up nearly 400 videos per month on Facebook and has started targeting users based on characteristics they share with existing subscribers or if they have engaged with a video. It’s another area in which Facebook now provides a utility for which publishers used to rely on Google. The post How FloSports used Facebook to grow paid subscribers by 22 percent appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-06-07 00:00:00 UTC ]
News tagged with: #facebook content

Other Publishing stories related to: 'How FloSports used Facebook to grow paid subscribers by 22 percent'


Why Did Facebook Buy Push Pop Press?

The purchase sets off speculation about publishing ambitions at Facebook, and puts renewed focus on its highly-anticipated iPad app. Continue reading at PC World

[ PC World | 2011-08-04 00:00:00 UTC ]
More news stories like this |


Facebook buys innovative ebook publisher Push Pop Press

Written By: Philip Jones Publication Date: Wed, 03/08/2011 - 09:14 Facebook has bought the innovative ebook publisher Push Pop Press but will not use the company to publish ebooks. The giant social networking website will instead use PPP's platform and technology to give "people even richer... Continue reading at The Bookseller

[ The Bookseller | 2011-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish ebooks


Publishing Revenue Slips 3.2 Percent for MSLO in Second Quarter

Martha Stewart Living Omnimedia, Inc. reported revenue of $54.9 million for the second quarter of 2011 compared to $55.3 million during the same period last year. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reported revenue


Prevention Magazine Grows a Digital Network

Prevention magazine's new digital advertising network of niche health sites, dubbed the Healthy Living Group, is now in full swing since its May launch, with about 12 million monthly unique visiting the 35 sites in the network. The digital network is also now ranked 11th in the health category,... Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital network #prevention magazine #full swing


Surprise! Apple Has Also Built Social Contact Integration With Facebook, Flickr, LinkedIn and Myspace Into iOS 5

Apple's contact information page in the iOS 5 address book has a field not just for Twitter, but also offers space to add friends' handles on Facebook, Flickr, LinkedIn and Myspace. Continue reading at AllThingsD

[ AllThingsD | 2011-06-10 00:00:00 UTC ]
More news stories like this |


The Daily's Cook: Subscribers Wanted!

Christine Cook, head of sales and advertising at The Daily, used a panel discussion at Internet Week to hawk subscriptions—making one wonder just how much the outsized attention News Corp. is getting for its daring iPad-based newspaper experiment is translating into paid circulation. When... Continue reading at AdWeek

[ AdWeek | 2011-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social networks #app store #double digits #raw data #conversion rate #told adweek


Bookshop owners "earn £22,000 per year"

Written By: Lisa Campbell Publication Date: Wed, 25/05/2011 - 14:13 Independent bookshop owners paid themselves an average wage of £22,200 in 2010, according to a new survey. Figures revealed that the average sales of those bookshops which took part in last year’s Bookseller Fitness Programme... Continue reading at The Bookseller

[ The Bookseller | 2011-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #average sales #book sales


PW Has A New Facebook Page

PW has a new Facebook page at www.facebook.com/pubweekly. We hope you'll come check us out over there, "like" us, and join the publishing business conversation in the interactive space that is Facebook. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-05-19 00:00:00 UTC ]
More news stories like this |


Authors should be paid for events - BIC

Written By: Lisa Campbell Publication Date: Tue, 17/05/2011 - 08:20 Authors should be paid for hosting events, the Society of Authors new general secretary has said. Nicola Solomon told delegates at the Book Industry Conference yesterday (16th May) that if authors give up a day of their free... Continue reading at The Bookseller

[ The Bookseller | 2011-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #general secretary #free time #book signing #making money


Report: 40 Percent of App Users Opt To Share Data With Publishers

Apple's attempts at limiting publisher requests for consumer data and the conversion of first-time downloads into regular users have been two of the larger stumbling blocks for magazine publishers building a business around apps. A new report from digital publishing vendor Yudu Media suggests... Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #share data #consumer data #regular users


Connecting the Dots on Facebook’s Smear Campaign

Perhaps you’ve probably heard: Facebook and Google are at war, and Facebook’s not afraid to play dirty. Thursday’s revelation that the social networking site hired PR firm Burston-Marsteller to plant a negative story about Google’s privacy settings raises a number of questions. Like, “Who at... Continue reading at AdWeek

[ AdWeek | 2011-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #googles head #silicon valley #focus attention


The New York Times Sees Page Views Fall 24 percent from March to April

The New York Times may be starting to experience the price of their paywall, as page views for The New York Times Online fell 24.4 percent in April from March numbers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #page views


Sainsbury's grows book sales 20%

Written By: Lisa Campbell Publication Date: Wed, 11/05/2011 - 08:22 Sainsbury's has singled out book sales as an area of strong growth in its most recent financial year, and has said that it will now devote more new space to "non-food ranges". For the 52 weeks to 19th March 2011, the retailer... Continue reading at The Bookseller

[ The Bookseller | 2011-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book sales #strong growth #20% growth


Time Warner Inc. Sees Overall Revenues Rise Six Percent from Q1 2010 to Q1 2011

Time Warner Inc. has released their 2011 first quarter results, with the period ending on March 31, 2011. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time warner #quarter results


Digital sales now worth 6%, as ebooks grow 300% in 2010

Written By: Philip Jones Publication Date: Tue, 03/05/2011 - 09:22 The digital publishing market is now worth 6% of UK publishers' sales, the Publishers Association has revealed, with consumer digital sales up more than 300% in 2010 to £16m—the third year of treble digit growth. The PA... Continue reading at The Bookseller

[ The Bookseller | 2011-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital sales #uk publishers #publishers association


Time Inc secures print subscribers free iPad access

Time Inc, the owner of magazine publisher IPC, has agreed a deal with Apple that lets subscribers to its print magazines access their iPad editions for free, according to reports. Continue reading at Media Week

[ Media Week | 2011-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipad editions


United Business Media Reports 7.5 Percent Underlying Revenue Growth in Q1 2011

United Business Media (UBM) shared its first quarter report today, with a 13.7 percent increase in total revenue, rising from 2010 first quarter’s $338.74 million to first quarter 2011’s $385.07 million. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #total revenue


Report: Apple Beats Out Android Platform Use by 59 Percent

In a study based on data from comScore MobiLens service, results showed that there are 37.9 million Apple iOS users; a number 59 percent greater than Android users, who totaled 23.8 million. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #android users


IAB Reports 2010 Internet Ad Revenues Up Almost 15 Percent

The Interactive Advertising Bureau (IAB) shared in its 2010 full year report that annual Internet advertising revenues increased by 14.9 percent from 2009 to 2010, rising from $22.66 million in 2009 to $26.04 billion in 2010. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
More news stories like this |


Consumer Magazine Ad Pages Up 2.5 Percent from 2010’s Q1

The Publisher’s Information Bureau (PIB) reported overall growth for magazine ad sales for 2011’s first quarter. First quarter ad pages totaled 35,755 pages, a 2.5 percent increase from the first quarter of 2010. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
More news stories like this |