How FloSports used Facebook to grow paid subscribers by 22 percent

FloSports, which covers niche sports like volleyball and Brazilian jiu-jitsu, grew subscribers by 22 percent after changing up its Facebook content and advertising strategy. The company now puts up nearly 400 videos per month on Facebook and has started targeting users based on characteristics they share with existing subscribers or if they have engaged with a video. It’s another area in which Facebook now provides a utility for which publishers used to rely on Google. The post How FloSports used Facebook to grow paid subscribers by 22 percent appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-06-07 00:00:00 UTC ]
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Book Deals: Week of February 22, 2021

Lois Lowry sells a new middle grade novel to HMH, Heather Morris sells the third installment of her 'Tattooist of Auschwitz' trilogy to St. Martin’s, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-19 05:00:00 UTC ]
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This Week's Bestsellers: February 22, 2021

“Life, Interrupted” columnist Suleika Jaouad debuts at #15 on our hardcover fiction list with ‘Between Two Kingdoms.’ Plus a revamped edition of Sonya Renee Taylor’s ‘The Body Is Not an Apology’ lands at #7 on our trade paperback list, and Adam Grant’s latest, ‘Think Again,’ is the #8 book in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-19 05:00:00 UTC ]
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Booktopia Facebook page erased in Australian news dispute

Australia's largest online book retailer Booktopia has had its Facebook page's contents erased following a row between the country's government and the social media giant. Continue reading at The Bookseller

[ The Bookseller | 2021-02-17 21:21:39 UTC ]
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Pubeasy Grows in 2020, Updated Platform Coming in March

MVB U.S.'s Pubeasy added 882 client bookstores in 2020, bringing its total client list to nearly 4,000. A modernized platform will debut in March. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-09 05:00:00 UTC ]
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Germany-Based Bookwire in 2020: Titles Up 11 Percent Over 2019

The digital distributor reports a rise in audiobook titles of 123 percent in 2020 over the previous year. Print-on-demand advanced 18 percent. The post Germany-Based Bookwire in 2020: Titles Up 11 Percent Over 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-02-08 05:46:46 UTC ]
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Bluebird claims Facebook first for Shukla's Brown Baby campaign

Bluebird has released Nikesh Shukla's debut memoir Brown Baby with a campaign featuring innovative Facebook adverts which are said to be a first for UK publishing. Continue reading at The Bookseller

[ The Bookseller | 2021-02-08 03:25:47 UTC ]
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At 22, Suleika Jaouad was diagnosed with cancer. Now she’s delivering a hopeful message when we need it the most.

‘Between Two Kingdoms’ shows us not only how to live through a painful time, but also how to live, period. Continue reading at The Washington Post

[ The Washington Post | 2021-02-05 15:00:00 UTC ]
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Amy Klobuchar: Breaking up Facebook ‘has to be on the table’

The Minnesota senator is tackling antitrust issues with a new law and a new book: “We’ve got to look at everything when it comes to putting rules in for tech.” Antitrust may become Senator Amy Klobuchar’s signature issue, and if things go right, the pinnacle achievement of her years in Congress.... Continue reading at Fast Company

[ Fast Company | 2021-02-05 00:00:32 UTC ]
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West Virginia newspaper publisher sues Google, Facebook

A West Virginia news publisher has filed an antitrust suit against Google and Facebook, who dominate the online ad market Continue reading at ABC News

[ ABC News | 2021-01-29 23:10:00 UTC ]
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22 Books That Helped Me Write the Story of My Transition

As a trans person, I spent most of my life with my head in a book imagining other lives, other bodies, and other histories. In some ways, my memoir is an amalgamation of all the books that kept me curious, kept me thinking it was worth it to keep going. Sometimes it was to dream […] Continue reading at Literrary Hub

[ Literrary Hub | 2021-01-26 09:48:49 UTC ]
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AAP StatShot: US Adult Book Sales Up 35.4 Percent in November

An unusual dip for downloaded audiobooks plays into the November 2020 StatShot book sales figures from the Association of American Publishers. The post AAP StatShot: US Adult Book Sales Up 35.4 Percent in November appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-01-25 19:02:26 UTC ]
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Cannes Lions finalizes in-person jury presidents, and Facebook outsources Trump ban verdict: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.Cannes, contingent Cannes Lions announced its 2021 jury presidents—57% of... Continue reading at Advertising Age

[ Advertising Age | 2021-01-22 11:00:00 UTC ]
More news stories like this | News stories tagged with: #business models #staying safe #industry news #cmo strategy #newsletters galore #subscribers make #corporate subscriptions #@adage #—including access #nielsen


'There’s no other law like this in Australia': Facebook hits out at digital media code

The head of Facebook in Australia has urged the government to make changes to laws designed to force digital platforms to pay media companies for content. Continue reading at Stuff

[ Stuff | 2021-01-20 18:52:54 UTC ]
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A different Calibre: audiobook charity shares how it is meeting growing demand

North London-based charity Calibre Audio's Emma Scott talks to us about how it has navigated the boom in the audio sector to continue fulfilling it mission to provide free audiobooks to those with a print disability. Continue reading at The Bookseller

[ The Bookseller | 2021-01-18 13:02:19 UTC ]
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Puffin to publish 'eye-opening' true story of growing up with autism

Puffin has announced it is publishing A Different Sort of Normal, written and illustrated by debut talent Abigail Balfe – the true story of one girl's journey growing up with autism. Continue reading at The Bookseller

[ The Bookseller | 2021-01-13 08:28:31 UTC ]
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Black Futures Co-Creators to Guest-Curate Facebook App’s Lift Black Voices Section

Kimberly Drew and Jenna Wortham, co-authors of visual anthology Black Futures, will become the first-ever guest curators of the Lift Black Voices section in its flagship mobile applications. Starting Monday and lasting for three weeks, they will personally select collections of dialogues, essays... Continue reading at AdWeek

[ AdWeek | 2021-01-11 18:55:42 UTC ]
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Börsenverein Report Shows 2020 German Book Revenue Down 2.3 Percent

Shutdowns in December short-circuited the German market's progress in making up book sales losses from spring lockdowns. The post Börsenverein Report Shows 2020 German Book Revenue Down 2.3 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-01-08 15:54:29 UTC ]
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Verizon Fios subscribers in Baltimore area told they could lose WBAL and NBC programs | COMMENTARY

Verizon right to carry programming from Hearst TV stations expires Midnight December 31. Continue reading at Baltimore Sun

[ Baltimore Sun | 2020-12-30 15:30:53 UTC ]
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Coke in giant agency review and FTC threatens Facebook: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Coke’s giant review Coca-Cola is undertaking a massive agency review that... Continue reading at Advertising Age

[ Advertising Age | 2020-12-10 10:59:27 UTC ]
More news stories like this | News stories tagged with: #i-hsien sherwood #adrianne pasquarelli #buddhist monk #staying safe #@adage #cmo strategy #newsletters galore #subscribers make #corporate subscriptions #find options #—including access


‘A Tree Grows in Brooklyn’ was a classic. Does Betty Smith’s follow-up warrant reconsideration?

Betty Smith’s second novel, “Tomorrow Will Be Better” fell by the wayside. A new edition gives it another chance. Continue reading at The Washington Post

[ The Washington Post | 2020-12-07 14:00:00 UTC ]
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