How digital publishers measure their influence

Press mentions and scoops used to be the coin of the realm for publishers. But with the rise of social media and the ability to measure more, the yardsticks have changed. Six publishers including Quartz, Business Insider and The Daily Dot told us that they look at data like engagement and social sharing but that old-school metrics like press pickups still matter, because “it shows you how much you’re influencing the rest of the media, which may in turn influence society in general,” The Daily Dot’s Nicholas White said. The post How digital publishers measure their influence appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-05-21 00:00:00 UTC ]
News tagged with: #influence appeared #business insider #social sharing #daily dot

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Publishers’ distributed strategies face murky measurement

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How Chilean Publishers Can Leverage the “Digital Opportunity”

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[ Publishing Perspectives | 2016-01-04 00:00:00 UTC ]
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Digital publishers face a winter of discontent

Over the past few years, publishers have mastered the art of optimizing their content for Facebook to fuel growth. But today, growth is slowing, putting more publishers on edge as 2016 draws near. With easy traffic and growth far from certain, venture capital-backed publishers hope to sell at... Continue reading at Digiday

[ Digiday | 2016-01-04 00:00:00 UTC ]
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Is Digital Publishing to Blame for Books Getting Longer?

The average book’s length has grown from 320 pages in 1999 to 400 pages in 2014, a shift some blame on digital publishing. The post Is Digital Publishing to Blame for Books Getting Longer? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-12-15 00:00:00 UTC ]
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How Publishers Are Marketing Digital Audiobooks

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[ Publishers Weekly | 2015-12-11 00:00:00 UTC ]
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FT to review digital publishing process after inaccurate ECB story

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[ The Guardian | 2015-12-04 00:00:00 UTC ]
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Publishing Graduate Programs, 2015: Digital Is the New Normal

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[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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Six Insights into Future Trends in Digital Publishing

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[ Editor & Publisher | 2015-10-30 00:00:00 UTC ]
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Google launches €150m fund for publishers' digital news projects

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[ The Guardian | 2015-10-22 00:00:00 UTC ]
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Google Launches Fund for Publishers' Digital News Projects

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[ Editor & Publisher | 2015-10-22 00:00:00 UTC ]
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Digital Advertising’s Uncertain Future Focuses on Publishers

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[ Editor & Publisher | 2015-10-08 00:00:00 UTC ]
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Why the End of Editors in Digital Publishing is a Mistake

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[ Publishing Perspectives | 2015-10-08 00:00:00 UTC ]
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Publishers more content with digital transition than authors

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[ The Bookseller | 2015-09-29 00:00:00 UTC ]
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How legacy publishers are tackling digital

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[ Digiday | 2015-09-18 00:00:00 UTC ]
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[ The Guardian | 2015-09-02 00:00:00 UTC ]
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News Corp sees strong growth in digital real estate services and book publishing

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[ The Guardian | 2015-08-13 00:00:00 UTC ]
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[ PC World | 2015-07-30 00:00:00 UTC ]
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[ Editor & Publisher | 2015-07-28 00:00:00 UTC ]
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Publisher finds that writers' influences are mostly male

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[ The Guardian | 2015-07-28 00:00:00 UTC ]
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