Specs Who Co-founder, CEO Joe Speiser and president, COO Gretchen Tibbits What Branded content studio Where New York From tasty bacon hacks to soldiers' homecomings from overseas, publisher LittleThings has become a hub for useful and meaningful videos since 2014. After starting out as an ecommerce site for pet products, LittleThings expanded to mom-targeted branded content, with a focus on the buying power of women. The audience was "passionate about storytelling and watching inspirational content," explained co-founder Joe Speiser. In a bright office located near New York's Penn Station, LittleThings, with its 100 employees, creates instructional or emotionally resonant editorial posts and video series that connect with brand sponsors like Crisco, Applegate Farm and eBay. Eggland's Best recently sponsored a recipe video for "yummy egg bread bowls" on the website. Speiser says the company has grown rapidly in the past 36 months: LittleThings regularly sees 55 million unique visitors to its site each month and gets about 300 million video views from the site and its massive Facebook following combined. "You have to prove your content will resonate with your audience first, like a pilot episode," said Speiser. "Then take it to advertisers to see if it matches what they're trying to achieve. That's how we've carved out a large niche of meaningful content." This story first appeared in the January 16, 2017 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'
[ AdWeek | 2017-01-18 00:00:00 UTC ]
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The publisher will use Wibbitz's new Listicle Format tool to increase engagement and monetize traffic. The post Bonnier Partners with Wibbitz to Produce Video Content appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-14 00:00:00 UTC ]
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The rise of social video has changed the game for publishers like Business Insider, which owns a Facebook-based property called Insider that generates more than 1.3 billion video views a month across all platforms. In April, Facebook updated its branded-content policies that opened a path for... Continue reading at Digiday
[ Digiday | 2016-06-13 00:00:00 UTC ]
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Branded content camouflages what companies have been trying to do since time immemorial: Sell you stuff. Here's a better idea.As digital media blunts the impact of advertising, brands are looking for new ways to lure consumers. The latest, buzziest effort has been to publish stories that look... Continue reading at Fast Company
[ Fast Company | 2016-06-07 00:00:00 UTC ]
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Snapchat's got a brand-new look today. The red-hot messaging app is revamping its feed with a new design that mashes up Discover with Live Stories—the strings of photos and videos that users collect at events—with subscribe buttons, creative headlines and new placements geared at helping... Continue reading at AdWeek
[ AdWeek | 2016-06-07 00:00:00 UTC ]
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Specs Current gig Editor of Food & Wine Previous gig Director of inspiration for Conrad Hotels Age 45 Twitter @NilouMotamed Adweek: Food & Wine's last editor, Dana Cowin, had been with the brand for more than two decades when she stepped down earlier this year. What's it like... Continue reading at AdWeek
[ AdWeek | 2016-06-06 00:00:00 UTC ]
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'Twenty-eight percent told us they don't know if they're ready' for digital publishing in the next two years, says Mark Gross, whose Data Conversion Laboratory sponsor the 'dynamic publishing' study. The post How Dynamic Is Your Publishing? A Cloudy Moment in Content Management appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-03 00:00:00 UTC ]
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Folio:'s Top Women in Media to take center stage June 9th. The post Celebrating the Accomplishments of Female Magazine-Media Pros appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-20 00:00:00 UTC ]
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[Sponsored Content] Whether you’re a publisher looking to drive subscriptions, an association with goals of increasing membership, or an enterprise selling a product, knowing ROI of your campaigns can help you to be more efficient and successful. The post 4 Steps to Figuring Out ROI on Digital... Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-20 00:00:00 UTC ]
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As Facebook has taken on the mantle of content distributor, news publisher and story curator, the world's biggest social media company has ventured into the territory of traditional media companies. Such moves have helped Facebook attract users and advertising dollars -- but they have also... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-19 00:00:00 UTC ]
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Snapchat is developing an algorithm to control how publishers’ content is doled out to followers, according to sources familiar with the plans. Publishers are becoming increasingly beholden to Snapchat for audiences, especially young ones, and an algorithm would affect the reach of their... Continue reading at Digiday
[ Digiday | 2016-05-18 00:00:00 UTC ]
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This year’s Making Information Pay conference will feature presentations on community outreach, consumer data privacy, accessible publishing practices and diversity in the workplace. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-18 00:00:00 UTC ]
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Buy an ebook on Amazon or an album on Apple's iTunes and you own it, right? Maybe not as much as you think. It's all about what the tech industry calls digital rights management, and the bottom line for consumers is that there are significant differences between owning a tangible product and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-13 00:00:00 UTC ]
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Opportunities and challenges in Poland's publishing market are under discussion this week at BookExpo America, in the wake of a decision against fixed pricing there. The post At BEA: Poland’s Publishing Industry Is the Market Focus in Chicago appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-12 00:00:00 UTC ]
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News flash: a recent study by the Pew Research Center shows that African-American women represent the highest percentage of readers in the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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Overall, a good day for the legacy publisher. The post Time Inc. Reveals Branded OTT Video Channels, VR Programming at NewFronts appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-06 00:00:00 UTC ]
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Janetta Otter-Barry, the founder of independent publisher Otter-Barry Books, is hoping to publish new voices in children’s poetry with her new list. Continue reading at The Bookseller
[ The Bookseller | 2016-04-29 00:00:00 UTC ]
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This being Generation Flux, perpetual innovation and transformation are imperative, and competitive advantages are, at best, fleeting. Continuous value creation and higher engagement—at lower cost and faster speed and with improved quality—is the key to business longevity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
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Wattpad Studios will partner with film and entertainment companies to produce entertainment properties from the site's huge storytelling community. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-27 00:00:00 UTC ]
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Irish startup Writing for Tiny allows users to create personalized books with characters of all sizes and colors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-15 00:00:00 UTC ]
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Before Facebook Live, there was YouNow, a live streaming social platform that’s gained the attention of publishers including Refinery29, The Huffington Post and MTV. The 4-year-old platform's appeal is its live, interactive format that offers the chance for publishers to expose their brands to... Continue reading at Digiday
[ Digiday | 2016-04-13 00:00:00 UTC ]
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