Specs Who Co-founder, CEO Joe Speiser and president, COO Gretchen Tibbits What Branded content studio Where New York From tasty bacon hacks to soldiers' homecomings from overseas, publisher LittleThings has become a hub for useful and meaningful videos since 2014. After starting out as an ecommerce site for pet products, LittleThings expanded to mom-targeted branded content, with a focus on the buying power of women. The audience was "passionate about storytelling and watching inspirational content," explained co-founder Joe Speiser. In a bright office located near New York's Penn Station, LittleThings, with its 100 employees, creates instructional or emotionally resonant editorial posts and video series that connect with brand sponsors like Crisco, Applegate Farm and eBay. Eggland's Best recently sponsored a recipe video for "yummy egg bread bowls" on the website. Speiser says the company has grown rapidly in the past 36 months: LittleThings regularly sees 55 million unique visitors to its site each month and gets about 300 million video views from the site and its massive Facebook following combined. "You have to prove your content will resonate with your audience first, like a pilot episode," said Speiser. "Then take it to advertisers to see if it matches what they're trying to achieve. That's how we've carved out a large niche of meaningful content." This story first appeared in the January 16, 2017 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'
[ AdWeek | 2017-01-18 00:00:00 UTC ]
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Minnesota House Republicans threaten to slash funding to public libraries hosting Drag Queen Story Time. Continue reading at Book Riot
[ Book Riot | 2020-03-12 10:43:18 UTC ]
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These days, many elegiac poems have an unwelcome resonance — and yet offer solace, too. Continue reading at The Washington Post
[ The Washington Post | 2020-03-10 16:00:00 UTC ]
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Sponsored content doesn’t have to be an oxymoron. As publishers and marketers double down on their commitment to providing deeper branded experiences, instead of traditional advertising, the rules of the road are becoming clearer on both sides. And more so than just four or five years ago;... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-05 17:34:24 UTC ]
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From Gutenberg’s printing press to Google’s AMP format, the publishing world has gone from zero to one million miles per hour, with revolutionary changes to the way we produce, distribute, and consume content. Here is a breakdown of some of the key changes in digital publishing, plus tips for... Continue reading at Publishing Executive
[ Publishing Executive | 2020-03-05 15:43:14 UTC ]
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Faber has revealed a redrawn colophon and new word mark as part of work to refresh its visual identity following last year's 90th anniversary Continue reading at The Bookseller
[ The Bookseller | 2020-03-02 06:30:49 UTC ]
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At the London Book Fair, the United Arab Emirates plan a wide range of events to highlight its authors and culture. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-28 05:00:00 UTC ]
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Among former Informa, Penton and UBM executive Paul Miller's early initiatives after taking over as CEO of Questex late in 2018 was a reorganization of the company's media and events properties, reducing the number of divisions in the portfolio in an effort to foster more cross-brand... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-27 19:00:10 UTC ]
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The Sharjah Market Focus program at London Book Fair brings two pavilions to the trade show, as well as a stand featuring Sharjah's World Book Capital year. The post Sharjah at London Book Fair: The 2020 Market Focus appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-02-27 14:08:34 UTC ]
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German news publisher Krautreporter has produced a resource to help other news organisations with audience engagement. The publisher is a Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-02-26 19:15:09 UTC ]
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Lightning Source has sent a notice to all publishers who use Ingram’s print-on-demand service informing them that, as of April 27, it will remove print content from its catalog that falls within certain prohibited areas. The goal, Ingram said, is to uphold the quality of its content and to guard... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
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The National Medal of Arts recipient reflects on the immigration crisis in Afterlife, her first novel for adults in almost 15 years. The post Julia Alvarez and the Female Book of Job appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2020-02-20 11:00:47 UTC ]
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Tuesday 10 March Omar Ghobash in Conversation with Philippe Sands11.45-12.15, English PEN Literary Salon (3E90), OlympiaOmar Ghobash is a former diplomat and the author of Letters to a Young Muslim (Picador 2018), an exploration of the complexities of life as a modern Muslim, written as a... Continue reading at British Council global
[ British Council global | 2020-02-17 10:55:59 UTC ]
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1001 Stories: UAE Writers on Arabic Literature Today Tuesday 10 March 2019| 19.15-20.30Knowledge Centre, The British Library, 96 Euston Road, London, NW1 2DB An evening with three writers from the United Arab Emirates to chime with this year's London Book Fair Sharjah Focus. Hear how writers in... Continue reading at British Council global
[ British Council global | 2020-02-17 10:55:59 UTC ]
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Headline and Dorothy Koomson have launched "Find My Verity", an open casting call designed to bring more black female voices into the world of audiobooks. Continue reading at The Bookseller
[ The Bookseller | 2020-02-17 06:25:35 UTC ]
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The British Council, in partnership with the Sharjah Book Authority, has announced the Sharjah Market Focus Cultural Programme for the London Book Fair 2020, featuring 12 prominent writers from the UAE. Continue reading at The Bookseller
[ The Bookseller | 2020-02-16 19:53:13 UTC ]
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The Carol Shields Prize is an effort to raise the visibility of women writers, in part with a sum that far exceeds many other book awards. Continue reading at The New York Times
[ The New York Times | 2020-02-07 10:00:17 UTC ]
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Wary of shifting marketing budgets and rising production costs, publishers across the magazine industry have spent the past few years evaluating ways to reconcile difficult financial realities without sacrificing the print foundations that have anchored their brands for decades. In Chicago,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-28 18:44:20 UTC ]
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Khulood Al Mu’alla Khulood Al Mu’alla was chosen this year as an honorary member of the Costa Rica Poetry Foundation and advisor to the International Poetry Festival of Costa Rica. She was honoured along with three poets as part of His Highness Sheikh Mohammed bin Rashid Al Maktoum Poets of... Continue reading at British Council global
[ British Council global | 2020-01-27 10:55:59 UTC ]
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The folks behind Belletrist—which is so much more than a beloved Bookstagram account—are debuting a short video documentary series, Studio Sessions, in which they take a behind-the-scenes look at the artistic process of graphic novelists, illustrators, and designers. (Check out episode one, with... Continue reading at Literrary Hub
[ Literrary Hub | 2020-01-21 20:40:57 UTC ]
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The debut novel examines the lives of people who are more interested in how they appear online than who they are in real life. Continue reading at The Washington Post
[ The Washington Post | 2020-01-21 17:44:04 UTC ]
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