Specs Who Co-founder, CEO Joe Speiser and president, COO Gretchen Tibbits What Branded content studio Where New York From tasty bacon hacks to soldiers' homecomings from overseas, publisher LittleThings has become a hub for useful and meaningful videos since 2014. After starting out as an ecommerce site for pet products, LittleThings expanded to mom-targeted branded content, with a focus on the buying power of women. The audience was "passionate about storytelling and watching inspirational content," explained co-founder Joe Speiser. In a bright office located near New York's Penn Station, LittleThings, with its 100 employees, creates instructional or emotionally resonant editorial posts and video series that connect with brand sponsors like Crisco, Applegate Farm and eBay. Eggland's Best recently sponsored a recipe video for "yummy egg bread bowls" on the website. Speiser says the company has grown rapidly in the past 36 months: LittleThings regularly sees 55 million unique visitors to its site each month and gets about 300 million video views from the site and its massive Facebook following combined. "You have to prove your content will resonate with your audience first, like a pilot episode," said Speiser. "Then take it to advertisers to see if it matches what they're trying to achieve. That's how we've carved out a large niche of meaningful content." This story first appeared in the January 16, 2017 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'
[ AdWeek | 2017-01-18 00:00:00 UTC ]
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The full-service, partnership publisher collaborates with authors to elevate bookmaking to an art form. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-17 04:00:00 UTC ]
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The Women's Prize for Fiction has just published 25 literary works by female authors with their real names for the first time. Could we do the same for Miles Franklin and Henry Handel Richardson here? Continue reading at The Conversation
[ The Conversation | 2020-08-13 06:43:53 UTC ]
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Podcast and video business with more than 100,000 subscribers sold to All3Media-owned firmBroadcaster Dan Snow has sold his Netflix-style streaming service and popular podcast business to Little Dot Studios, the digital content firm owned by Fleabag and 1917 producer All3Media.Snow, a favourite... Continue reading at The Guardian
[ The Guardian | 2020-08-11 11:47:47 UTC ]
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The August 2020 publication of Margot Livesey’s The Boy in the Field comes 30 years after her first novel, Homework. In that time Livesey has earned a wide range of honors, including fellowships from the Guggenheim Foundation and National Endowment from the arts, a New York Times bestseller (The... Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-10 08:48:39 UTC ]
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A new collection introduces English-speaking audiences to an overlooked Japanese cartoonist who smashed both gender and genre norms during her short life. Continue reading at The Atlantic
[ The Atlantic | 2020-08-05 18:19:54 UTC ]
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A middle school librarian finds the answer to the question, “Can I be a librarian without a library?” Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-31 04:00:00 UTC ]
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On this episode of Personal Space: The Memoir Show, Sari Botton interviews Laura Lippman, author of My Life as a Villainess, published by William Morrow. In this wry essay collection she writes movingly about becoming a mom in her fifties, choices she made in her career as a journalist and a... Continue reading at Literrary Hub
[ Literrary Hub | 2020-07-30 18:00:43 UTC ]
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Many of us enjoy getting lost in historical novels, often set in periods of history when great change was taking place. Contemporary fiction is usually less rooted in a specific time – often focusing on the miniate of human existence or the fallout from smaller, personal events. Continue reading at The Bookseller
[ The Bookseller | 2020-07-28 18:42:52 UTC ]
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The shortlists for both the Photography and Moving Image Book Awards of the Kraszna-Krausz Foundation are this year dominated by the theme of identity. Continue reading at The Bookseller
[ The Bookseller | 2020-07-24 15:31:14 UTC ]
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With most live sports on hold for the past several months, sports media publishers have had to stretch their imaginations to find interesting stories to show and tell. Wave.tv, a digital media company built around working with license holders to repackage archival sports, hopes to invest more in... Continue reading at AdWeek
[ AdWeek | 2020-07-22 14:00:38 UTC ]
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The Global Licensing Group has canceled the live version of its London-based Brand Licensing Europe trade show, scheduled for October. Instead, it is launching a global, month-long, virtual Festival of Licensing from October 6-29. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-22 04:00:00 UTC ]
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Women’s friendships have always been fertile ground for literary exploration. One reason we wanted to write a memoir of our own decade-long friendship is that books are one of the few places that have always reflected the intensity and complexity of platonic relationships. The world at large... Continue reading at Literrary Hub
[ Literrary Hub | 2020-07-14 08:48:02 UTC ]
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The 2020 campaign to mark National Poetry Day on 1st October will highlight a list of 40 new books focused on poetry participation, including work from Michael Rosen, Inua Ellams and Kate Clanchy. Continue reading at The Bookseller
[ The Bookseller | 2020-07-09 10:54:41 UTC ]
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Marketers and publicists have been encouraged to know their audience and be "direct" and "transparent" in their approach, in a keynote at The Bookseller's marketing and publicity virtual conference. Continue reading at The Bookseller
[ The Bookseller | 2020-07-08 06:40:23 UTC ]
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Rampant keyword blocking is a symptom of the open marketplace, but news publisher pages are dense and they won’t be pulling inventory out anytime soon. The post ‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-07-07 04:01:07 UTC ]
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Hodder & Stoughton is launching Hodder Studio, a new imprint aiming to “reimagine storytelling” which already has a list of more than 25 titles. Continue reading at The Bookseller
[ The Bookseller | 2020-07-01 23:58:41 UTC ]
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Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
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A stalwart quiz book from 2008 was the bestselling Northern-issued title last year, beating off some prize-fighting fiction books Continue reading at The Bookseller
[ The Bookseller | 2020-06-25 18:03:17 UTC ]
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Booksellers are now the “gatekeepers” and attempts to get titles by people of colour into their stores are often an “exercise in futility”, Jacaranda Books founder Valerie Brandes has said. Continue reading at The Bookseller
[ The Bookseller | 2020-06-25 01:19:33 UTC ]
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