Specs Who Co-founder, CEO Joe Speiser and president, COO Gretchen Tibbits What Branded content studio Where New York From tasty bacon hacks to soldiers' homecomings from overseas, publisher LittleThings has become a hub for useful and meaningful videos since 2014. After starting out as an ecommerce site for pet products, LittleThings expanded to mom-targeted branded content, with a focus on the buying power of women. The audience was "passionate about storytelling and watching inspirational content," explained co-founder Joe Speiser. In a bright office located near New York's Penn Station, LittleThings, with its 100 employees, creates instructional or emotionally resonant editorial posts and video series that connect with brand sponsors like Crisco, Applegate Farm and eBay. Eggland's Best recently sponsored a recipe video for "yummy egg bread bowls" on the website. Speiser says the company has grown rapidly in the past 36 months: LittleThings regularly sees 55 million unique visitors to its site each month and gets about 300 million video views from the site and its massive Facebook following combined. "You have to prove your content will resonate with your audience first, like a pilot episode," said Speiser. "Then take it to advertisers to see if it matches what they're trying to achieve. That's how we've carved out a large niche of meaningful content." This story first appeared in the January 16, 2017 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'
[ AdWeek | 2017-01-18 00:00:00 UTC ]
News tagged with:
#grown rapidly
#adweek magazine
Magazine publisher Future Publishing has adapted its content over the last six weeks to be more helpful for readers. The Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-20 16:19:08 UTC ]
More news stories like this | All news stories tagged with:
#magazine publisher
Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age
[ Advertising Age | 2020-04-17 17:36:26 UTC ]
More news stories like this | All news stories tagged with:
#digital publisher
#bad news
Hearst UK knows readers are longing for positive and uplifting content, akin to another version of Italians singing on balconies. Over Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-16 16:15:52 UTC ]
More news stories like this | All news stories tagged with:
#hearst
#uplifting content
#hearst uk
The magazine group has been publishing more positive, feel-good content based on audience research. The post ‘Practical, life-affirming, positive’: How Hearst UK is creating more uplifting content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-04-16 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#hearst
#magazine group
#uplifting content
#hearst uk
Delish’s “#CookingTogether” live series has been particularly successful, not only in achieving monetization, but also in building a new video franchise for the brand. The post Hearst pivots to Instagram Live while audiences are cooped up at home appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-04-15 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#hearst
#instagram live
#home appeared
Like every publisher, Hearst Magazines has had to adapt to creating content in an all-remote world, from putting out magazines Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-13 16:58:44 UTC ]
More news stories like this | All news stories tagged with:
#hearst
#all-remote world
#creating content
#kate lewis
#hearst magazines
Like every digital publisher, Hearst Magazines has had to adapt to creating content in an all-remote world. "My motto is 'enter smiling,' and I believe there is opportunity in everything," CCO Kate Lewis said on the inaugural episode of The New Normal, a weekly interactive discussion show where... Continue reading at Digiday
[ Digiday | 2020-04-13 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#hearst
#inaugural episode
#all-remote world
#creating content
#digital publisher
#kate lewis
#hearst magazines
#crisis appeared
The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
More news stories like this | All news stories tagged with:
#media industry
#york magazine
#apple news+
#subscription model
#caption id=
A book club for people who don't like book clubs, founded in 2012 in San Francisco and now boasting six chapters in L.A. County, has moved online. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-04-10 14:00:07 UTC ]
More news stories like this | All news stories tagged with:
#book club
#moved online
#book clubs
In mid-March, Wired joined fellow Condé Nast titles The New Yorker and Vanity Fair, as well as numerous other newspapers and magazines, in opening up free access to its coverage of the COVID-19 pandemic, moving that content outside of the metered paywall that otherwise limits non-subscribers... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-09 17:20:07 UTC ]
More news stories like this | All news stories tagged with:
#digital subscription
#long run
#email newsletter
#coronavirus update
Charity Libraries Connected has launched Libraries From Home, a page on its website rounding up remote services libraries across the country are delivering during the coronavirus crisis. Continue reading at The Bookseller
[ The Bookseller | 2020-04-07 01:22:20 UTC ]
More news stories like this | All news stories tagged with:
#libraries
#coronavirus crisis
Last week, six new adult fiction titles were among NPD BookScan's top 50 print bestsellers. Three weeks ago, 15 new releases made the top 50 list. The situation was similar for new adult nonfiction titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-03 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#fiction titles
For publishing companies to survive a global crisis like the one we're in, Rich Antoniello's formula is 'brand, plus brains, plus balance sheet." He would know, having stewarded Complex through the 2008 financial crisis as CEO, the role he still holds now. But compared to that, the downturn... Continue reading at Digiday
[ Digiday | 2020-03-31 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing companies
#coronavirus pandemic
#balance sheet
#rich antoniello
#digiday podcast
#global crisis
On a journey across North America, Noé Álvarez escaped stereotypes and found a new sense of home. Continue reading at The Washington Post
[ The Washington Post | 2020-03-27 12:00:00 UTC ]
More news stories like this |
The Publishers Association has unveiled a brand and website redesign, including a new logo, icon and colour scheme that have been chosen "to reflect the creativity and dynamism of the publishing industry". Continue reading at The Bookseller
[ The Bookseller | 2020-03-25 01:18:09 UTC ]
More news stories like this | All news stories tagged with:
#publishers association
#publishing industry
#colour scheme
#website redesign
Google has launched a new program called Stadia Makers that could lead to the release of more titles for the platform, particularly ones from experienced indie developers. The tech giant has announced the project during its virtual Games Developer Su... Continue reading at Engadget
[ Engadget | 2020-03-24 12:31:00 UTC ]
More news stories like this | All news stories tagged with:
#self-publish
#tech giant
#google makes
As part of a new virtual book club, publisher Sharmaine Lovegrove will be in conversation with a Dialogue author about their book on Instagram live every Thursday at 8 p.m. for the next 10 weeks. Continue reading at The Bookseller
[ The Bookseller | 2020-03-23 22:24:25 UTC ]
More news stories like this | All news stories tagged with:
#book club
#uncertain times
#connect readers
The sought-after first novel by former blogger Clare Pooley exposes the need for connection in the age of social media Continue reading at The Bookseller
[ The Bookseller | 2020-03-20 07:25:26 UTC ]
More news stories like this | All news stories tagged with:
#first novel
#clare pooley
Libraries Connected is calling on the government to issue "clear" guidance about closing libraries in the wake of the coronavirus outbreak, highlighting "it is equally important that library staff are safeguarded during this period". Continue reading at The Bookseller
[ The Bookseller | 2020-03-18 08:33:36 UTC ]
More news stories like this | All news stories tagged with:
#libraries
#library staff
#coronavirus outbreak
#libraries connected
#library closures
Research houses and scholarly publishers and associations are pooling their content for professional and public access free of charge. The post Coronavirus: International Publishers Make COVID-19 Research Content Freely Available appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-16 08:15:00 UTC ]
More news stories like this | All news stories tagged with:
#publishers make
#scholarly publishers
#post coronavirus