Specs Who Co-founder, CEO Joe Speiser and president, COO Gretchen Tibbits What Branded content studio Where New York From tasty bacon hacks to soldiers' homecomings from overseas, publisher LittleThings has become a hub for useful and meaningful videos since 2014. After starting out as an ecommerce site for pet products, LittleThings expanded to mom-targeted branded content, with a focus on the buying power of women. The audience was "passionate about storytelling and watching inspirational content," explained co-founder Joe Speiser. In a bright office located near New York's Penn Station, LittleThings, with its 100 employees, creates instructional or emotionally resonant editorial posts and video series that connect with brand sponsors like Crisco, Applegate Farm and eBay. Eggland's Best recently sponsored a recipe video for "yummy egg bread bowls" on the website. Speiser says the company has grown rapidly in the past 36 months: LittleThings regularly sees 55 million unique visitors to its site each month and gets about 300 million video views from the site and its massive Facebook following combined. "You have to prove your content will resonate with your audience first, like a pilot episode," said Speiser. "Then take it to advertisers to see if it matches what they're trying to achieve. That's how we've carved out a large niche of meaningful content." This story first appeared in the January 16, 2017 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'
[ AdWeek | 2017-01-18 00:00:00 UTC ]
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A former divorce attorney explores some of the most prevalent problems in marriages and how to solve them in her new book, 'Before You Split.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-16 04:00:00 UTC ]
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Since introducing the Google News Initiative in 2018, the company has used the $300 million journalism project to fight disinformation and help publishers make money. Now, Google is also investing in journalism-specific software with Journalist Studi... Continue reading at Engadget
[ Engadget | 2020-10-14 11:00:47 UTC ]
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Javier Celaya is the founder and c.e.o. of Dosdoce.com, a member of the executive board of the Digital Economy Association of Spain, as well as head of institutional relations at the Spanish Digital Publishing Association (Aselid). He talks to Tom Tivnan. Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 01:37:55 UTC ]
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Hornby writes insightfully about the daily disappointments, both professional and personal, that haunt ordinary lives. Continue reading at The Washington Post
[ The Washington Post | 2020-10-09 08:28:06 UTC ]
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The Women's Prize has issued a statement saying that eligibility for the prize extends to "all women" where a woman is defined as "a cis woman, a transgender woman or anyone who is legally defined as a woman or of the female sex". Continue reading at The Bookseller
[ The Bookseller | 2020-10-05 04:11:34 UTC ]
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Thomas Nelson's Nelson Books imprint is partnering with bestselling author Lysa TerKeurst on COMPEL, a new author training and publishing program geared toward female Christian authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-05 04:00:00 UTC ]
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Programming for this year's Weltempfang in the digital Frankfurt has Europe and its connections as the main focus. The post Weltempfang 2020: Issue-Driven Content Scheduled for Frankfurter Buchmesse appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-02 17:47:39 UTC ]
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Hodder Studio has signed an investigative work on deepfakes by journalist and author Michael Grothaus, along with a six-part accompanying podcast. Continue reading at The Bookseller
[ The Bookseller | 2020-10-02 05:34:01 UTC ]
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Communications agency Midas has launched a new brand identity as it expands into fresh business areas under c.e.o. Jason Bartholomew. Continue reading at The Bookseller
[ The Bookseller | 2020-09-22 17:44:05 UTC ]
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IDW Media Holdings announced plans to launch a kids, family, and young adult division as part of its IDW Entertainment and IDW Publishing units. The division will operate under the direction of Jeff Brustrom, who has been named its v-p, and will focus primarily on animation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-22 04:00:00 UTC ]
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The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek
[ AdWeek | 2020-09-14 00:00:00 UTC ]
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Booksellers have generally reacted enthusiastically to news that the US indie-focused retail site Bookshop.org is launching in the UK this November, although some remain cautious. Continue reading at The Bookseller
[ The Bookseller | 2020-09-13 19:17:12 UTC ]
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On Wednesday, the sky over the Bay Area turned orange. The visual was alien, yet the cause—rampant wildfires, accelerated by climate change—was very much a this-world problem. “Some folks said it felt like living on the next planet over, the red one,” Steve Rubenstein and Michael Cabanatuan... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-09-11 12:16:42 UTC ]
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David Higham Associates (DHA) is running a series of events for adult and children’s fiction writers in its next New Writers Open Week. Continue reading at The Bookseller
[ The Bookseller | 2020-08-31 14:20:32 UTC ]
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Libraries Connected has announced that author Lesley Pearse will launch its new series of virtual events. Continue reading at The Bookseller
[ The Bookseller | 2020-08-23 22:19:04 UTC ]
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Verso is to publish Katherine Angel's latest work, Tomorrow Sex Will Be Good Again, exploring female desire in the context of the Me Too era. Continue reading at The Bookseller
[ The Bookseller | 2020-08-23 15:54:18 UTC ]
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Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek
[ AdWeek | 2020-08-20 15:32:30 UTC ]
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Chris Bohjalian, Mary Kay Andrews and other novelists have turned to Zoom and Facebook Live to find their audience. Continue reading at The Washington Post
[ The Washington Post | 2020-08-19 12:00:00 UTC ]
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Nielsen ratings were down from 2016, though younger viewers watched online and MSNBC nearly doubled its usual audience. Continue reading at The New York Times
[ The New York Times | 2020-08-18 23:35:17 UTC ]
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