Specs Who Co-founder, CEO Joe Speiser and president, COO Gretchen Tibbits What Branded content studio Where New York From tasty bacon hacks to soldiers' homecomings from overseas, publisher LittleThings has become a hub for useful and meaningful videos since 2014. After starting out as an ecommerce site for pet products, LittleThings expanded to mom-targeted branded content, with a focus on the buying power of women. The audience was "passionate about storytelling and watching inspirational content," explained co-founder Joe Speiser. In a bright office located near New York's Penn Station, LittleThings, with its 100 employees, creates instructional or emotionally resonant editorial posts and video series that connect with brand sponsors like Crisco, Applegate Farm and eBay. Eggland's Best recently sponsored a recipe video for "yummy egg bread bowls" on the website. Speiser says the company has grown rapidly in the past 36 months: LittleThings regularly sees 55 million unique visitors to its site each month and gets about 300 million video views from the site and its massive Facebook following combined. "You have to prove your content will resonate with your audience first, like a pilot episode," said Speiser. "Then take it to advertisers to see if it matches what they're trying to achieve. That's how we've carved out a large niche of meaningful content." This story first appeared in the January 16, 2017 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'
[ AdWeek | 2017-01-18 00:00:00 UTC ]
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Though Black Girls Book Club (BGBC) founders Melissa Cummings-Quarry and Natalie A Carter inked the deal for their upcoming first book last year, it was not quite a recent development. Continue reading at The Bookseller
[ The Bookseller | 2021-05-28 23:44:22 UTC ]
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Writer Kirstin Innes talks to The Bookseller about some of the most exciting and experimental Scottish female voices being published today. Continue reading at The Bookseller
[ The Bookseller | 2021-05-15 00:01:08 UTC ]
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Harper Celebrate will publish books geared toward seekers of inspiration, motivation, and peace of mind. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-13 04:00:00 UTC ]
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Hodder Studio will publish the first book by broadcaster, podcaster and writer Mehreen Baig about her decade’s teaching experience. Continue reading at The Bookseller
[ The Bookseller | 2021-04-28 15:20:15 UTC ]
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Isla Rosser-Owen, the cultural producer at Wigtown Festival Company, reveals how Covid has hit events. Continue reading at The Bookseller
[ The Bookseller | 2021-04-26 01:59:46 UTC ]
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Sally Pattle, the owner of Far from the Madding Crowd in Linlightgow, reflects on a surreal 12 months. Continue reading at The Bookseller
[ The Bookseller | 2021-04-25 04:12:44 UTC ]
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Popular 'New Yorker' cartoonist Will McPhail branches out with his first long form graphic novel 'In', to be published by Houghton Mifflin Harcourt in May. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-21 04:00:00 UTC ]
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In Kodansha's century-plus of business, the publisher has introduced audiences to iconic titles like Attack on Titan, Akira, and Pretty Guardian Sailor Moon, not to mention kickstarting the careers of legendary storytellers like Haruki Murakami. But despite all its contributions to global pop... Continue reading at AdWeek
[ AdWeek | 2021-04-16 23:45:54 UTC ]
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In a major restructuring, CBS is combining the journalistic and businesses resources of CBS News and the CBS Television Stations, and tapping a pair of executives from outside the company to jointly run it. Days after reports swirled that Susan Zirinsky would be stepping down as the CBS News... Continue reading at AdWeek
[ AdWeek | 2021-04-15 21:01:57 UTC ]
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Editor Sonny Marr is leaving Cornerstone this month owing to a “shifting focus” in the division’s commercial fiction publishing. Continue reading at The Bookseller
[ The Bookseller | 2021-04-14 07:17:08 UTC ]
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Audible has tapped Zola Mashariki to head Audible Studios. She will lead the creation of all original content at the studio and oversee its operations, as well as develop and implement content strategy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-05 04:00:00 UTC ]
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The two-year-old Oakland, Calif.-based "partnership publisher" is hoping to disrupt the publishing industry's traditional models. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-02 04:00:00 UTC ]
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The deal with News Corp followed a standoff over legislation passed by the Australian government to compensate publishers. Continue reading at The New York Times
[ The New York Times | 2021-03-16 18:21:40 UTC ]
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The "landmark" deal comes after Australia passed a world-first law targeting Facebook and Google. Continue reading at BBC News
[ BBC News | 2021-03-16 09:56:32 UTC ]
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News Corp is the largest media company to sign agreement with Facebook since laws passed by Scott Morrison’s governmentRupert Murdoch’s News Corp says a landmark three-year agreement with Facebook to pay for its Australian content will transform the terms of trade for journalism.Facebook has... Continue reading at The Guardian
[ The Guardian | 2021-03-15 23:55:55 UTC ]
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In 'Notes from the Bathroom Line,' Amy Solomon gathers the best gags, tips and takes by 150 women, from Cecily Strong to Margaret Cho to Maria Bamford. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-03-15 14:00:15 UTC ]
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Across the publishing industry, there has been a growing shift towards a strategy of on-demand, and the disruptive events of 2020 and Covid-19 have only accelerated these changes. Continue reading at The Bookseller
[ The Bookseller | 2021-03-14 04:55:45 UTC ]
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The Maryland legislature this week became the first to pass legislation that would ensure libraries can license digital content that is available to consumers. Similar legislation is pending in New York and Rhode Island. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-11 05:00:00 UTC ]
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In 2021, Digiday and Connatix teamed up to ask experts at the Digiday Publishing Summit how the past year’s unprecedented online audience surge fundamentally changed the ways publishers use data to create content. In this installment of the Question of the Day, Joetta Gobell, vice president of... Continue reading at Digiday
[ Digiday | 2021-03-10 02:00:00 UTC ]
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Frankfurter Buchmesse opens registration for its 2021 trade show: five buildings, 'Frankfurt Workstations,' and Guest of Honor Canada. The post Frankfurt to ‘Re:Connect’ in October: Exhibitor Registration Opens Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-03-08 07:32:10 UTC ]
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