Like any serious entrepreneurial endeavor in the media business, Business of Home was born in 2009 out of the recognition of an underserved audience. Its founder and president, Julia Noran Johnston, who at the time had been working at Hearst Magazines, on the business side of Veranda, for five years, noted that advertisers in shelter magazines increasingly wanted to reach design professionals, a valuable audience subset with considerable spending power, but one not necessarily core to large consumer glossies or existing trade publications serving architects or builders. Retailers of home furnishings, like Pottery Barn or West Elm, Noran says, drive massive portions of their revenues from the design trade, a trend that’s extended over the years to DTC retailers as well. “It was such a robust audience that no one was serving,” Noran Johnston says. Nearly 11 years later, it's a trend consumer publishers have picked up on. Soon after leaving Hearst Magazines to launch BOH, she says, consumer-facing books like Luxe Interiors + Design, Elle Décor, Cottages & Gardens and Veranda became clients, contracting BOH to provide event coverage or produce videos whenever their clients expressed the desire to reach a trade audience. "It was kind of like we were Switzerland," she adds. "We would support all of these magazines." That changed a little over two years ago, when Condé Nast's Architectural Digest launched AD Pro, now a members-only vertical specifically targeting... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-19 18:28:29 UTC ]
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Bonnier Books UK has acquired world rights for an “urgent and critical” look at Britain’s care home system by youth advisor Chris Wild. Continue reading at The Bookseller
[ The Bookseller | 2021-03-11 12:56:26 UTC ]
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While not celebrating its half century in exactly the manner it had planned, literary agency Watson, Little has had a solid year despite the pandemic, according to its managing director. Continue reading at The Bookseller
[ The Bookseller | 2021-03-05 06:27:31 UTC ]
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Bloomsbury has launched a platform to make it easier to purchase books from its popular categories. The move comes as the publisher reveals a shift in consumer reading choices throughout 2020 and 2021's lockdown periods. Continue reading at The Bookseller
[ The Bookseller | 2021-03-05 05:15:37 UTC ]
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The Build America’s Libraries Act was introduced in the House of Representatives this week by Reps. Andy Levin (D-MI) and Don Young (R-AK) and would provide $5 billion to address decades of needed repairs, updates, as well as the construction of modern library facilities in underserved and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-05 05:00:00 UTC ]
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Patricia Engel's third novel, released on March 2 by Avid Reader Press, already has all the trappings of a charmed publication. It also has a moving pre-publication history. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-05 05:00:00 UTC ]
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#infinite country
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Why are many Americans committed to preserving words and images associated with forces bent on preventing fellow citizens from living freely and equally? Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-03-03 17:59:40 UTC ]
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Chancellor Rishi Sunak has laid out his budget, announcing £6,000 “restart” grants for shops alongside an extension of furlough and the business rates holiday. Continue reading at The Bookseller
[ The Bookseller | 2021-03-02 20:51:28 UTC ]
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Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek
[ AdWeek | 2021-03-01 21:30:00 UTC ]
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The Ministries is the umbrella organization for Tyndale House Publishers and the Tyndale House Foundation, which supports Christian charities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-01 05:00:00 UTC ]
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The Bookseller magazine is to bring in a guest editor for the first time, with Marianne Tatepo, the founder of the Black Agents & Editors' Group (BAE), to take the reins for the 9th April issue. Continue reading at The Bookseller
[ The Bookseller | 2021-02-28 21:30:39 UTC ]
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Astra Publishing House has announced they are launching a new literary magazine, Astra Quarterly, which will start publishing online this fall and in print by the end of 2021. Astra Quarterly will have a strong international focus; it will have an international network of editors, and be... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-26 16:54:13 UTC ]
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Press watchdog says News Corp columnist breached two rules. Plus: Daily Mail pushback on media bargaining codeAndrew Bolt has received a rap over the knuckles from the Australian Press Council for attributing the spread of the coronavirus in Melbourne to multiculturalism. Two columns were found... Continue reading at The Guardian
[ The Guardian | 2021-02-26 02:43:00 UTC ]
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Faber is to publish Lucy Caldwell's first novel in nearly a decade, These Days. Continue reading at The Bookseller
[ The Bookseller | 2021-02-23 01:30:10 UTC ]
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Transworld Publishers has acquired Rebuild: How to do Business Better by retail guru Mary Portas, a "visionary toolkit for how to weather the post-pandemic storm in business". Continue reading at The Bookseller
[ The Bookseller | 2021-02-18 15:35:50 UTC ]
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Some good news: today, Publishers Weekly reported that We Need Diverse Books is partnering with Penguin Random House on a series of programs to get more books by Black writers published. The Black Creatives Fund initiative involves a “Revisions Workshop”; a mentoring program; and marketing... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-17 18:23:38 UTC ]
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Self-care and non-fiction subscription box business Wildwoman has launched its own online bookstore to help cope with the pandemic's effects on business. Continue reading at The Bookseller
[ The Bookseller | 2021-02-16 04:31:10 UTC ]
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Waterstones is among a number of major retailers to have signed a letter warning Chancellor Rishi Sunak that the business rates burden on shops is risking thousands of high street jobs. Continue reading at The Bookseller
[ The Bookseller | 2021-02-07 17:20:06 UTC ]
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President Biden’s oldest surviving child is publishing a memoir about his struggles with addiction and drug abuse. Continue reading at The New York Times
[ The New York Times | 2021-02-04 18:54:06 UTC ]
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Cherie Jones ignites a tale that reads as equal parts literary thriller and a nuanced exploration of race and class. Continue reading at The Washington Post
[ The Washington Post | 2021-02-02 15:00:00 UTC ]
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Several organizations sent a letter to the Department of Justice on Friday urging it to stop Penguin Random House from purchasing Simon & Schuster. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-01-29 22:12:00 UTC ]
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