Like any serious entrepreneurial endeavor in the media business, Business of Home was born in 2009 out of the recognition of an underserved audience. Its founder and president, Julia Noran Johnston, who at the time had been working at Hearst Magazines, on the business side of Veranda, for five years, noted that advertisers in shelter magazines increasingly wanted to reach design professionals, a valuable audience subset with considerable spending power, but one not necessarily core to large consumer glossies or existing trade publications serving architects or builders. Retailers of home furnishings, like Pottery Barn or West Elm, Noran says, drive massive portions of their revenues from the design trade, a trend that’s extended over the years to DTC retailers as well. “It was such a robust audience that no one was serving,” Noran Johnston says. Nearly 11 years later, it's a trend consumer publishers have picked up on. Soon after leaving Hearst Magazines to launch BOH, she says, consumer-facing books like Luxe Interiors + Design, Elle Décor, Cottages & Gardens and Veranda became clients, contracting BOH to provide event coverage or produce videos whenever their clients expressed the desire to reach a trade audience. "It was kind of like we were Switzerland," she adds. "We would support all of these magazines." That changed a little over two years ago, when Condé Nast's Architectural Digest launched AD Pro, now a members-only vertical specifically targeting... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-19 18:28:29 UTC ]
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The IPA explores 'the need for a joined-up, ecosystem recovery roadmap' to address effects of the pandemic on the world publishing industry. The post Surveying the Coronavirus’ Impact on the International Book Business appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-11-24 16:10:39 UTC ]
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Headline Home is publishing a cookbook by chef Raymond Blanc OBE to accompany his new ITV television series focusing on simple recipes for home cooks. Continue reading at The Bookseller
[ The Bookseller | 2020-11-23 20:53:47 UTC ]
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An anthology of writings provides a glimpse into the mind of the Amazon founder. Continue reading at The Washington Post
[ The Washington Post | 2020-11-20 13:00:00 UTC ]
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Musing on books' resilience in the pandemic, Tom Weldon talks with Philip Jones; and Penguin Random House India partners with Pippa Rann. The post Industry Notes: Tom Weldon at FutureBook; Penguin Random House UK and India appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-11-19 18:15:54 UTC ]
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A trio of booksellers from a variety of stores as well as a documentarian of reading trends discussed what ails the industry as well as what has to be done to make it more sustainable at a PubTech Connect session. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-18 05:00:00 UTC ]
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Poets House, the poetry library in lower Manhattan founded in 1986, has suspended operations indefinitely, due to budgetary issues caused by the Covid-19 pandemic. In addition, Lee Briccetti, the executive director of Poets House for more than 30 years, will retire in 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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Staffers are falling into “dangerous patterns” as a result of working from home during the pandemic, delegates at The Bookseller's Futurebook conference have heard. Continue reading at The Bookseller
[ The Bookseller | 2020-11-16 12:10:11 UTC ]
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Insiders say a book by President Donald Trump could be a tempting proposition for major publishers—but it may not be worth the cost. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
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Movie posters have always had a space on walls. Why not also add some rad book cover posters, too? Continue reading at Book Riot
[ Book Riot | 2020-11-11 11:37:00 UTC ]
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Chicken House will publish Melissa Harrison's debut children's novel, By Ash, Oak and Thorn, as well as a sequel, By Rowan and Yew. Continue reading at The Bookseller
[ The Bookseller | 2020-11-10 20:47:46 UTC ]
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The four booksellers behind the "At Home with Four Indies" initiative have been named as FutureBook’s Team of the Year. Continue reading at The Bookseller
[ The Bookseller | 2020-11-06 01:36:17 UTC ]
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Media companies don’t have to choose between operating a standalone CTV app or a 24/7 channel within a third-party platform, but for some publishers, it’s not even a choice. The post Digital publishers hunt for home on connected TV appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-04 05:01:32 UTC ]
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Hay House will publish A Year of Mystical Thinking: Make Life Feel Magical Again by Glamour journalist Emma Howarth. Continue reading at The Bookseller
[ The Bookseller | 2020-11-03 08:01:43 UTC ]
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After 25 years at Coffee House Press, and publisher since 2011, Chris Fischbach is no longer associated with the Minneapolis literary nonprofit press. On Monday, CHP's board named Carla Valadez interim managing director. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-03 05:00:00 UTC ]
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Michael O'Mara is to publish a professional development book from tennis trainer Matt Little, The Way of the Tortoise. Continue reading at The Bookseller
[ The Bookseller | 2020-11-02 09:36:26 UTC ]
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Dujiangyan Zhongshuge is the latest bookstore designed by X+Living, and it’s stunning. The very best books transport you to another world, and the most magical bookstores help make that a reality. Chinese bookseller Zhongshuge is renowned for its stunning bookstores, and its latest outpost, in... Continue reading at Fast Company
[ Fast Company | 2020-11-02 08:00:34 UTC ]
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At the end of a tumultuous year for the American book trade, with shake-ups at a number of big houses and organisations, comes a pivotal race to the White House. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 19:53:36 UTC ]
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In one of my earliest memories I am standing on a beach with my father and we are sculpting the shape of a woman’s body out of sand. In my mind it is winter—Avalon in the off-season—and I see us huddled in coats, wrapped in wool, bracing ourselves against the salt wind that blows in […] The post... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-29 08:50:18 UTC ]
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HarperCollins has pre-empted UK and Commonwealth rights for Side Hustle in Progress: A Practical Guide to Kickstarting Your Business from career and entrepreneurship company founder Elizabeth Ogabi. Continue reading at The Bookseller
[ The Bookseller | 2020-10-28 19:17:12 UTC ]
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