Like any serious entrepreneurial endeavor in the media business, Business of Home was born in 2009 out of the recognition of an underserved audience. Its founder and president, Julia Noran Johnston, who at the time had been working at Hearst Magazines, on the business side of Veranda, for five years, noted that advertisers in shelter magazines increasingly wanted to reach design professionals, a valuable audience subset with considerable spending power, but one not necessarily core to large consumer glossies or existing trade publications serving architects or builders. Retailers of home furnishings, like Pottery Barn or West Elm, Noran says, drive massive portions of their revenues from the design trade, a trend that’s extended over the years to DTC retailers as well. “It was such a robust audience that no one was serving,” Noran Johnston says. Nearly 11 years later, it's a trend consumer publishers have picked up on. Soon after leaving Hearst Magazines to launch BOH, she says, consumer-facing books like Luxe Interiors + Design, Elle Décor, Cottages & Gardens and Veranda became clients, contracting BOH to provide event coverage or produce videos whenever their clients expressed the desire to reach a trade audience. "It was kind of like we were Switzerland," she adds. "We would support all of these magazines." That changed a little over two years ago, when Condé Nast's Architectural Digest launched AD Pro, now a members-only vertical specifically targeting... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-19 18:28:29 UTC ]
News tagged with:
#future editions
#corporate sales
#hearst
It’s Friday, so why not look at some pictures of beautiful (literature-inspired) dresses that cost as much as pretty nice cars! Designer Kim Jones told British Vogue that his first collection for the luxury fashion house Fendi was inspired by the Bloomsbury Group, specifically Virginia Woolf’s... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-29 16:52:04 UTC ]
More news stories like this | News stories tagged with:
#bloomsbury group
#bloomsbury
The best-selling author just found out that her debut novel is soon to be on the first lady’s bedside table. Continue reading at The New York Times
[ The New York Times | 2021-01-28 10:00:04 UTC ]
More news stories like this | News stories tagged with:
#angie thomas
#bedside table
#debut novel
#best-selling author
The Financial Times is debuting a vertical dedicated to climate coverage, the publisher announced this morning. The move comes as the organization seeks to increase retention rates and drive subscriptions. "We think about value in two ways," head of digital editorial development Renee Kaplan... Continue reading at AdWeek
[ AdWeek | 2021-01-28 05:35:00 UTC ]
More news stories like this | News stories tagged with:
#climate coverage
#good business
#drive subscriptions
#publisher announced
Beginning May 1, Independent Publishers Group will bring field sales in-house and discontinue using commission sales reps, as it has in the past. The new team will cover the East and West Coasts, as well as the Midwest. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-26 05:00:00 UTC ]
More news stories like this |
In the wake of the events of January 6, will the Big Five think twice about publishing conservative authors? Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-22 05:00:00 UTC ]
More news stories like this |
Do you like the Best American series? Of course you do! Each book in the annual series showcases of best short fiction and nonfiction in a given year, from short stories to essays, travel writing, to food writing. Each volume’s series editor selects notable works from hundreds of magazines,... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-19 15:00:26 UTC ]
More news stories like this | News stories tagged with:
#guest editors
#american series
#short fiction
#travel writing
#food writing
#short stories
Bookouture has signed new contracts to continue publishing two of its biggest selling authors, K L Slater and Patricia Gibney. Continue reading at The Bookseller
[ The Bookseller | 2021-01-19 05:30:25 UTC ]
More news stories like this |
Penguin Random House has named David Drake, Scott Shannon, Kara Welsh, and Chris Jackson to new roles with expanded responsibilities, among others. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-14 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#kara welsh
#chris jackson
#penguin random house
In her new middle grade novel, 'Pax, Journey Home,' Sara Pennypacker resumes the story begun in her 2016 bestselling book about a boy and a fox during wartime. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-14 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#cover reveal
#middle grade
#bestselling book
Nadia Owusu’s beautiful and unsettling memoir is an attempt to understand what it means to be rooted and rootless. Continue reading at The New York Times
[ The New York Times | 2021-01-13 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#memoir
University of East Anglia publisher Boiler House Press is to publish Ben Pester’s debut short story collection Am I in the Right Place? Continue reading at The Bookseller
[ The Bookseller | 2021-01-13 04:00:35 UTC ]
More news stories like this | News stories tagged with:
#short stories
The novel, which follows four young people in Ireland, is part of a two-book deal for the best-selling author of “Normal People” and “Conversations With Friends.” Continue reading at The New York Times
[ The New York Times | 2021-01-12 14:00:10 UTC ]
More news stories like this | News stories tagged with:
#sally rooney
#normal people
#best-selling author
Faber will publish Sally Rooney's third novel, Beautiful World, Where Are You, this September, following bestsellers Conversations with Friends and Normal People. Continue reading at The Bookseller
[ The Bookseller | 2021-01-12 03:36:01 UTC ]
More news stories like this | News stories tagged with:
#beautiful world
Kimberly Drew and Jenna Wortham, co-authors of visual anthology Black Futures, will become the first-ever guest curators of the Lift Black Voices section in its flagship mobile applications. Starting Monday and lasting for three weeks, they will personally select collections of dialogues, essays... Continue reading at AdWeek
[ AdWeek | 2021-01-11 18:55:42 UTC ]
More news stories like this | News stories tagged with:
#kimberly drew
#jenna wortham
#anthology
Simon & Schuster have cancelled Josh Hawley's book contract following Wednesday's attack on the U.S. Capitol. Continue reading at Book Riot
[ Book Riot | 2021-01-08 17:28:53 UTC ]
More news stories like this | News stories tagged with:
#simon schuster
In a free 50-page report released this week, three veteran publishing and digital media consultants offer a postmortem on 2020 and a glimpse at what the future holds for publishers, booksellers, libraries and readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-07 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#future holds
#libraries
#digital media
#book business
Cindy Spiegel and Julie Grau are starting their own publishing company, after seeing their eponymous imprint shuttered by Penguin Random House in a reorganization at the company late last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-18 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#cindy spiegel
#julie grau
#penguin random house
The most important people in the book business in 2020 are not the powerhouse agents or the megabestselling authors or the Big Five CEOs. It is the collective of book business workers, often overworked and underpaid, that kept the industry afloat and challenged it to live up to greater standards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-18 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#book business
The Jagriti Publishing House and its bookstore are Razia Rahman Joly's memorial to her slain husband, publisher Faisal Arefin Dipan. The post AAP’s 2020 Freedom to Publish Award: Bangladesh’s Jagriti Publishing House appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-12-17 19:19:51 UTC ]
More news stories like this | News stories tagged with:
#post aap
#publish award
#bookstore
Hachette UK is restructuring its contracts department under the management of Anniina Vuori, who is newly promoted to director, while two divisional directors have left the business. Continue reading at The Bookseller
[ The Bookseller | 2020-12-17 16:36:04 UTC ]
More news stories like this | News stories tagged with:
#hachette uk
#hachette