‘House Beautiful’ Contracts ‘Business of Home’ for Guest Column

Like any serious entrepreneurial endeavor in the media business, Business of Home was born in 2009 out of the recognition of an underserved audience. Its founder and president, Julia Noran Johnston, who at the time had been working at Hearst Magazines, on the business side of Veranda, for five years, noted that advertisers in shelter magazines increasingly wanted to reach design professionals, a valuable audience subset with considerable spending power, but one not necessarily core to large consumer glossies or existing trade publications serving architects or builders. Retailers of home furnishings, like Pottery Barn or West Elm, Noran says, drive massive portions of their revenues from the design trade, a trend that’s extended over the years to DTC retailers as well. “It was such a robust audience that no one was serving,” Noran Johnston says. Nearly 11 years later, it's a trend consumer publishers have picked up on. Soon after leaving Hearst Magazines to launch BOH, she says, consumer-facing books like Luxe Interiors + Design, Elle Décor, Cottages & Gardens and Veranda became clients, contracting BOH to provide event coverage or produce videos whenever their clients expressed the desire to reach a trade audience. "It was kind of like we were Switzerland," she adds. "We would support all of these magazines." That changed a little over two years ago, when Condé Nast's Architectural Digest launched AD Pro, now a members-only vertical specifically targeting... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-03-19 18:28:29 UTC ]
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HCCP Names Senior V-p of Direct to Consumer Business

HarperCollins Christian Publishing and HarperCollins Focus appointed Kate Johnson to lead the expansion of its direct-to-consumer business as senior v-p of direct. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-16 05:00:00 UTC ]
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Jay-Z Brings Roc 101 Imprint to Random House

Jay-Z's entertainment company, Roc Nation, has created an imprint at Random House called Roc Lit 101. The new imprint will be overseen by Chris Jackson, publisher and editor-in-chief of One World, and Roc Nation's executive v-p Jana Fleishman. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-15 05:00:00 UTC ]
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Melania Trump’s post-White House book might not be a memoir after all, which is fine.

For a while, Melania Trump has teased that she might write a book after the Trump family exits the White House. I, like many, had mixed feelings. On one hand, it’d be interesting to see the Trump administration from the point of the view of the famously sullen First Lady; but on the other hand,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-12-10 18:18:04 UTC ]
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The story behind ‘And the People Stayed Home,’ the little poem that became so much more

With one Facebook post, Kitty O’Meara set off a wave of hope — and a creative windfall. Continue reading at The Washington Post

[ The Washington Post | 2020-12-10 13:00:00 UTC ]
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PRH Canada Divides Knopf and Random House

Penguin Random House Canada is splitting the Knopf Random House Canada publishing group into two different imprints: Knopf Canada and Random House Canada. Each imprint has new leadership and will operate independently. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-10 05:00:00 UTC ]
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Year-End Changes: PRH Canada Separates Knopf and Random House

CEO Kristin Cochrane retains Anne Collins while moving Martha Kanya-Forstner to lead Knopf Canada and bringing in Sue Kuruvilla for RH Canada. The post Year-End Changes: PRH Canada Separates Knopf and Random House appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-12-09 21:22:13 UTC ]
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'Lord Of The Rings' Cast, Experts Form Fellowship To Buy House Of J.R.R. Tolkien

The collective hopes to turn the Oxford home of the famed author into a center celebrating his works. Continue reading at The Huffington Post

[ The Huffington Post | 2020-12-02 20:54:10 UTC ]
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Sarah Frier’s No Filter has won the 2020 FT and McKinsey Business Book of the Year Award.

Today, The Financial Times and McKinsey & Company announced the winner of its 2020 Business Book of the Year Award, which recognizes a work that provides the “most compelling and enjoyable insight into modern business issues.” The prize comes with £30,000 prize and each of the five... Continue reading at Literrary Hub

[ Literrary Hub | 2020-12-01 20:59:19 UTC ]
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Sarah Frier Wins the 2020 Business Book of the Year Award

Sarah Frier's 'No Filter' takes the £30,000 Business Book of the Year honor, in a strong shortlist from the FT and McKinsey & Company. The post Sarah Frier Wins the 2020 Business Book of the Year Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-12-01 20:59:13 UTC ]
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Mitchell Beazley continues to get organised with The Home Edit

Octopus imprint Mitchell Beazley has acquired The Home Edit Workbook by Clea Shearer and Joanna Teplin of the Netflix series "Get Organized with The Home Edit". Continue reading at The Bookseller

[ The Bookseller | 2020-12-01 20:51:40 UTC ]
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Unfinished business in Belarus

Earlier this year, Svetlana Tikhanovskaya decided to run for president in Belarus, a country widely known as “Europe’s last dictatorship,” after her husband, a popular YouTuber who had planned to run himself, was jailed. Alexander Lukashenko, the longtime dictator, allowed Tikhanovskaya to... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-12-01 13:25:34 UTC ]
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Avon to publish 'heart-warming home front read' from Taylor

HarperCollins imprint Avon Books will publish Gracie Taylor's historical novel Edie’s Home for Strays. Continue reading at The Bookseller

[ The Bookseller | 2020-12-01 01:09:06 UTC ]
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Sara Lycett, medical publishing house executive, dies

Sara Lycett, a retired Williams & Wilkins publishing executive, has died at 81. Continue reading at Baltimore Sun

[ Baltimore Sun | 2020-11-30 22:13:50 UTC ]
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Ebury launches new business imprint, Ebury Edge

Ebury is launching a new imprint called Ebury Edge, dedicated to business and performance publishing. Continue reading at The Bookseller

[ The Bookseller | 2020-11-30 02:14:00 UTC ]
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Penguin Random House Schuster: a new promised land

Can Penguin Random House swallow Simon & Schuster while remaining good citizens? Continue reading at The Bookseller

[ The Bookseller | 2020-11-27 00:32:40 UTC ]
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Penguin Random House to purchase Simon & Schuster in massive publishing deal

ViacomCBS has announced plans to sell Simon & Schuster to publishing giant Penguin Random House LLC for a whopping $2.18 billion next year. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-11-25 21:02:17 UTC ]
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