‘House Beautiful’ Contracts ‘Business of Home’ for Guest Column

Like any serious entrepreneurial endeavor in the media business, Business of Home was born in 2009 out of the recognition of an underserved audience. Its founder and president, Julia Noran Johnston, who at the time had been working at Hearst Magazines, on the business side of Veranda, for five years, noted that advertisers in shelter magazines increasingly wanted to reach design professionals, a valuable audience subset with considerable spending power, but one not necessarily core to large consumer glossies or existing trade publications serving architects or builders. Retailers of home furnishings, like Pottery Barn or West Elm, Noran says, drive massive portions of their revenues from the design trade, a trend that’s extended over the years to DTC retailers as well. “It was such a robust audience that no one was serving,” Noran Johnston says. Nearly 11 years later, it's a trend consumer publishers have picked up on. Soon after leaving Hearst Magazines to launch BOH, she says, consumer-facing books like Luxe Interiors + Design, Elle Décor, Cottages & Gardens and Veranda became clients, contracting BOH to provide event coverage or produce videos whenever their clients expressed the desire to reach a trade audience. "It was kind of like we were Switzerland," she adds. "We would support all of these magazines." That changed a little over two years ago, when Condé Nast's Architectural Digest launched AD Pro, now a members-only vertical specifically targeting... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-03-19 18:28:29 UTC ]
News tagged with: #future editions #corporate sales #hearst

Other Publishing stories related to: '‘House Beautiful’ Contracts ‘Business of Home’ for Guest Column'

‘No brainer’: Marie Claire launches sampling business to boost revenue and data practice

With retail on lockdown "Working in skincare, samples are the number-one way to get people into a product." The post ‘No brainer’: Marie Claire launches sampling business to boost revenue and data practice appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-08-03 04:01:29 UTC ]
More news stories like this | News stories tagged with: #boost revenue #marie claire

Snap Inc. Wants Businesses to ‘Meet the Snapchat Generation’

"Meet the Snapchat Generation," Snap Inc.'s first-ever global business-to-business marketing campaign, is going live Monday across print, broadcast and digital media channels in the U.S., Canada and Australia. The campaign will be extended to the U.K. oh Aug. 17 and to the rest of Europe, as... Continue reading at AdWeek

[ AdWeek | 2020-08-03 04:00:52 UTC ]
More news stories like this | News stories tagged with: #middle east #north africa #digital media

Penguin Random House Extends Temporary E-book, Digital Audio Terms for Libraries

Terms of sale first enacted in March to help librarians during the Covid-19 crisis will now run through the end of the year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #covid-19 crisis #libraries #random house

Bookstat chart: Third week at the top for Rankin's House of Lies

Ian Rankin's In a House of Lies (Orion) has spent a third week running as the Bookstat e-book number one. Continue reading at The Bookseller

[ The Bookseller | 2020-07-30 06:45:44 UTC ]
More news stories like this | News stories tagged with: #ian rankin #lies orion #week running #bookstat chart #e-book

Amazon Charts: In a House of Lies hits the roof for a third week

Ian Rankin's In a House of Lies (Orion) has claimed the Amazon Charts' Most-Sold: Fiction number one spot for a third week, as Mary L Trump's Too Much and Never Enough (S&S) holds the Most-Sold: Non-Fiction top spot. Continue reading at The Bookseller

[ The Bookseller | 2020-07-29 08:22:22 UTC ]
More news stories like this | News stories tagged with: #amazon charts #ian rankin #lies orion #fiction number

Sunak 'considering online sales tax and replacement for business rates'

Rishi Sunak is said to be exploring plans for an online sales tax to protect high street shops from competition from internet retailers, and plans to replace business rates. Continue reading at The Bookseller

[ The Bookseller | 2020-07-27 12:15:40 UTC ]
More news stories like this | News stories tagged with: #rishi sunak #business rates

Penguin Business acquires survival guide from 'serial entrepreneurs' Cole and Miller-Cole

Penguin Business will publish The Business Survival Kit by Byron Cole and Bianca Miller-Cole. Continue reading at The Bookseller

[ The Bookseller | 2020-07-26 12:02:42 UTC ]
More news stories like this | News stories tagged with: #penguin business

‘Books From Spain’ Launches To Support Frankfurt’s 2022 Guest of Honor

A new 'Books From Spain' portal has opened to encourage translation and rights trades for the Frankfurter Buchmesse 2022 Guest of Honor Spain. The post ‘Books From Spain’ Launches To Support Frankfurt’s 2022 Guest of Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-24 16:50:05 UTC ]
More news stories like this | News stories tagged with: #post books #honor appeared #frankfurter buchmesse

When Experience Counts: How Bustle Digital Group Is Future-Proofing Its Business

EVP of revenue, Elizabeth Webbe Lunny, talks business development, management philosophies and the future of her company and publishing. The post When Experience Counts: How Bustle Digital Group Is Future-Proofing Its Business appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-23 16:07:41 UTC ]
More news stories like this | News stories tagged with: #business appeared

When Experience Counts: How Bustle Digital Group Is Future-Proofing Its Business

Legacy media companies, particularly those with print products, are often told they should learn from digital startups who have allegedly disrupted norms and transformed the industry through innovation and a new, creative mindset. While this is true in some instances, there are plenty of... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-23 16:07:41 UTC ]
More news stories like this | News stories tagged with: #reality starts #accepting reality #hardest hit #down-and-dirty offering #teachable moments #difficult time #size fits #market conditions #short term #biggest wins #signed samsung #operational excellence #care deeply #unusual time #digital publishing

When Experience Counts: How Bustle Digital Group Is Future-Proofing Its Business

Michael Cohen will be released and allowed to finish his memoir from home confinement.

[Updated 1:18 pm ET] Michael Cohen will be released from prison on Friday under orders from a federal judge, who said he was re-imprisoned after an initial release to home confinement in retaliation for his plans to publish a book about the president. “I make the finding that the purpose of... Continue reading at Literrary Hub

[ Literrary Hub | 2020-07-23 14:28:49 UTC ]
More news stories like this | News stories tagged with: #michael cohen #federal judge #initial release #memoir

RELX revenues drop 10% as Exhibitions business plunges

RELX, parent of Reed Exhibitions and Elsevier, recorded a 10% revenue drop in the six months to end June 2020, to £3,501m (from £3,888m), with adjusted operating profit falling 24% to £939m (£1,240m). Continue reading at The Bookseller

[ The Bookseller | 2020-07-23 02:26:48 UTC ]
More news stories like this | News stories tagged with: #reed exhibitions #relx

Bookstat chart: Rankin's House party continues

Ian Rankin’s In a House of Lies (Orion) has taken out a mortgage in the Bookstat e-book chart number one spot, reigning for a second week running. Continue reading at The Bookseller

[ The Bookseller | 2020-07-22 19:28:58 UTC ]
More news stories like this | News stories tagged with: #ian rankin #bookstat chart #week running #e-book

Meredith Brings Print Subscriptions Back to Traditional Home

A year after converting Traditional Home from a primarily advertising-funded model to a more consumer-driven, newsstand-only publication—and cutting its frequency, circulation and most of its editorial staff in the process—Meredith Corp. announced Monday that it is once again selling... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-20 19:24:27 UTC ]
More news stories like this | News stories tagged with: #direct-sold subscriptions #stark contrast #largest titles #homes gardens #specific brand #rate base #step based #cooking light #statement monday #sweet july #magnolia journal #premium magazines #packaging perspective #process—meredith corp

Meredith Brings Print Subscriptions Back to Traditional Home

The shift follows a now-familiar strategy for Meredith, emphasizing higher-priced, consumer-driven print products as ad revenues decline. The post Meredith Brings Print Subscriptions Back to Traditional Home appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-20 19:24:27 UTC ]
More news stories like this |

4A's challenges Nielsen on out-of-home ratings decision

Trade group calls for the measurement giant to propose an alternative method to reporting viewing metrics. Continue reading at Advertising Age

[ Advertising Age | 2020-07-20 13:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen

Penguin Random House Extends Open License for Online Readings Through 2020

The program was first announced in March to encourage digital read-aloud sessions for libraries and schools forced to close by the novel coronavirus outbreak. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #online readings #coronavirus outbreak #libraries #random house

Some publishing staff set to work from home until 2021

Publishers are divided on when staff should return to office buildings, with some back at their desks already but others—including Pearson and Taylor & Francis—planning to keep some staff at home until next year. Continue reading at The Bookseller

[ The Bookseller | 2020-07-19 14:53:46 UTC ]
More news stories like this | News stories tagged with: #pearson