‘House Beautiful’ Contracts ‘Business of Home’ for Guest Column

Like any serious entrepreneurial endeavor in the media business, Business of Home was born in 2009 out of the recognition of an underserved audience. Its founder and president, Julia Noran Johnston, who at the time had been working at Hearst Magazines, on the business side of Veranda, for five years, noted that advertisers in shelter magazines increasingly wanted to reach design professionals, a valuable audience subset with considerable spending power, but one not necessarily core to large consumer glossies or existing trade publications serving architects or builders. Retailers of home furnishings, like Pottery Barn or West Elm, Noran says, drive massive portions of their revenues from the design trade, a trend that’s extended over the years to DTC retailers as well. “It was such a robust audience that no one was serving,” Noran Johnston says. Nearly 11 years later, it's a trend consumer publishers have picked up on. Soon after leaving Hearst Magazines to launch BOH, she says, consumer-facing books like Luxe Interiors + Design, Elle Décor, Cottages & Gardens and Veranda became clients, contracting BOH to provide event coverage or produce videos whenever their clients expressed the desire to reach a trade audience. "It was kind of like we were Switzerland," she adds. "We would support all of these magazines." That changed a little over two years ago, when Condé Nast's Architectural Digest launched AD Pro, now a members-only vertical specifically targeting... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-03-19 18:28:29 UTC ]
News tagged with: #future editions #corporate sales #hearst

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Learning at Home in the Age of Covid-19

While schools are closed nationwide due to the pandemic, educational companies and publishers are rushing to offer digital resources for educators and families. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-10 04:00:00 UTC ]
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From Harry Potter at Home to the National Shelf Service: bookish fun for the lockdown

An updating list of online treats from bibliophiles including JK Rowling, Simon Armitage and Lynda La Plante to entertain locked-down children and adults • The best arts and entertainment during self-isolationGruffalo artist Axel Scheffler has put out a free new picture book explaining the... Continue reading at The Guardian

[ The Guardian | 2020-04-09 11:04:32 UTC ]
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RELX reports 'significant impact' to exhibitions business owing to coronavirus

RELX, whose Reed Exhibitions business organises the London Book Fair and BookExpo, has published a trading statement revealing exhibitions are being "impacted significantly" by the coronavirus outbreak, making the group's outlook for the year as a whole "highly uncertain". Continue reading at The Bookseller

[ The Bookseller | 2020-04-08 07:29:50 UTC ]
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OUP makes education and home learning resources free

Oxford University Press (OUP) has made many of its flagship educational and home learning resources available for free, in order to support teachers, parents and learners affected by the Covid-19 pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-04-08 06:50:42 UTC ]
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DK and Walker unveil 'stay at home' initiatives

DK and Walker have unveiled new initiatives to support families, readers, authors and illustrators during the coronavirus pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-04-06 14:35:29 UTC ]
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Hive reinstates home delivery service

The bookselling website Hive has reinstated its home delivery service following the re-opening of Gardners.com. Continue reading at The Bookseller

[ The Bookseller | 2020-04-06 09:35:20 UTC ]
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Walker Books and Girlguiding join forces to bring adventures into homes

This week Walker Books launched a family guide to adventure activities 100 Adventures to Have Before You Grow Up, the first children's book by author, adventurer and Girlguiding ambassador Anna McNuff. Continue reading at The Bookseller

[ The Bookseller | 2020-04-02 13:51:42 UTC ]
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Wizarding World Introduces Harry Potter at Home

Wizarding World of Harry Potter introduces Harry Potter at Home, a new collection of free resources for readers and educators. Continue reading at Book Riot

[ Book Riot | 2020-04-01 17:06:24 UTC ]
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10 crime writers to read while under house arrest

Authors Steph Cha and Joe Ide swapped crimes stories and favorite books during the L.A. Times Book Club's first virtual event. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-04-01 16:56:22 UTC ]
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J K Rowling and Wizarding World partners launch Harry Potter at Home

J K Rowling and her Wizarding World partners have announced three new initiatives under the banner Harry Potter At Home, to help children, parents, carers and teachers who are at home during the coronavirus outbreak. Continue reading at The Bookseller

[ The Bookseller | 2020-04-01 16:21:07 UTC ]
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J. K. Rowling launches Harry Potter at Home, casting a charm against quarantine boredom

Harry Potter at Home aims to be a new hub for parents and teachers in need of content to keep kids learning and entertained. J. K. Rowling is supplying a welcome dose of magic during the COVID-19 pandemic with Harry Potter at Home.Read Full Story Continue reading at Fast Company

[ Fast Company | 2020-04-01 14:20:14 UTC ]
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Bertelsmann formally completes full acquisition of Penguin Random House

Bertelsmann has formally completed the full acquisition of Penguin Random House, following the sale of Pearson's remaining 25% stake for $675m (£530m). Continue reading at The Bookseller

[ The Bookseller | 2020-04-01 12:09:24 UTC ]
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In ‘House of Glass,’ Hadley Freeman unearth’s the World War II-era secrets of her family’s past

The four siblings central to Freeman’s book, a history of a 20th-century Jewish family as much as a memoir, were outsized characters. Continue reading at The Washington Post

[ The Washington Post | 2020-03-30 21:52:58 UTC ]
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TV Time Spikes for Kids Stuck at Home During Coronavirus

It's no surprise that as Americans across the country are being told to stay home or shelter in place, national television usage is up. But new data from Nielsen shows that kids are spending considerably more time in front of the television than other audience demos--and many of them are playing... Continue reading at AdWeek

[ AdWeek | 2020-03-27 17:50:19 UTC ]
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Laila Lalami Looks for Home In Her Latest

In her new book of essays, the Morrocan American novelist asks what it truly means to be an American. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-27 04:00:00 UTC ]
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O’Reilly Cancels Events, Shutters In-Person Conference Business

Citing the impact of the pandemic, O’Reilly Media president Laura Baldwin announced that the publisher and technology education platform is canceling all future in-person symposiums and closing that portion of its business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-27 04:00:00 UTC ]
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Huq hosts videos to entertain home schooling children

Former “Blue Peter” presenter turned children's writer Konnie Huq is hosting a series of videos called "Science, Scribbles and Stories" to keep children entertained and educated over the coming weeks. Continue reading at The Bookseller

[ The Bookseller | 2020-03-25 17:40:02 UTC ]
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