Like any serious entrepreneurial endeavor in the media business, Business of Home was born in 2009 out of the recognition of an underserved audience. Its founder and president, Julia Noran Johnston, who at the time had been working at Hearst Magazines, on the business side of Veranda, for five years, noted that advertisers in shelter magazines increasingly wanted to reach design professionals, a valuable audience subset with considerable spending power, but one not necessarily core to large consumer glossies or existing trade publications serving architects or builders. Retailers of home furnishings, like Pottery Barn or West Elm, Noran says, drive massive portions of their revenues from the design trade, a trend that’s extended over the years to DTC retailers as well. “It was such a robust audience that no one was serving,” Noran Johnston says. Nearly 11 years later, it's a trend consumer publishers have picked up on. Soon after leaving Hearst Magazines to launch BOH, she says, consumer-facing books like Luxe Interiors + Design, Elle Décor, Cottages & Gardens and Veranda became clients, contracting BOH to provide event coverage or produce videos whenever their clients expressed the desire to reach a trade audience. "It was kind of like we were Switzerland," she adds. "We would support all of these magazines." That changed a little over two years ago, when Condé Nast's Architectural Digest launched AD Pro, now a members-only vertical specifically targeting... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-19 18:28:29 UTC ]
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As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age
[ Advertising Age | 2020-03-24 16:45:00 UTC ]
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If you're stuck at home and bemoaning the absence of libraries from your life, don't fear! Here are some great books available on Hoopla right now. Continue reading at Book Riot
[ Book Riot | 2020-03-24 10:40:03 UTC ]
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As schools close, parents are turning to children’s book writers and illustrators on social media to help with teaching kids stuck inside. Continue reading at Wired
[ Wired | 2020-03-23 13:30:37 UTC ]
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With governors of both Illinois and New Jersey issuing shelter-in-place orders, IPG, located in Illinois, and Bookazine, based in the Garden State, said they remain open. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-23 04:00:00 UTC ]
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Penguin Business will publish Cate Sevilla's guide to working titled How to Work Without Losing Your Mind. Continue reading at The Bookseller
[ The Bookseller | 2020-03-22 19:49:13 UTC ]
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Waterstones Children's Laureate Cressida Cowell has launched a digital hub with reading charity BookTrust to keep youngsters busy while schools are closed. Continue reading at The Bookseller
[ The Bookseller | 2020-03-22 17:38:05 UTC ]
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There are plenty of ways to access paperbacks, audiobooks, story time and more without leaving the house. Continue reading at The Washington Post
[ The Washington Post | 2020-03-21 13:00:00 UTC ]
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The National Literacy Trust has launched new online zone for parents to engage children and support learning at home, with author videos, poetry workshops and illustration sessions, as schools close across the UK. Continue reading at The Bookseller
[ The Bookseller | 2020-03-19 01:46:19 UTC ]
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Penguin Random House, announces its withdrawal from New York City’s 2020 BookExpo and ReedPop’s associated public weekend, BookCon. The post Penguin Random House Withdraws From BookExpo and BookCon 2020: Coronavirus Update appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-18 19:57:06 UTC ]
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Academic houses including Wiley, Oxford University Press and Cambridge University Press have this week been sending employees home to work remotely, in the same way as their trade counterparts. Continue reading at The Bookseller
[ The Bookseller | 2020-03-18 11:25:26 UTC ]
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The UK's self-employed creative workforce will be "hit hard", according to the Creative Industries Federation, raising concerns the Chancellor's measures in response to the coronavirus outbreak "fall short of guaranteeing these workers’ income". Continue reading at The Bookseller
[ The Bookseller | 2020-03-18 05:26:17 UTC ]
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Some of what we have learnt about working at home as part of a publishing team over the past six years is true of all remote workers. Continue reading at The Bookseller
[ The Bookseller | 2020-03-17 19:06:18 UTC ]
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Booksellers have called for clarity from Boris Johnson’s government as measures to tackle the coronavirus outbreak hit the high street. Continue reading at The Bookseller
[ The Bookseller | 2020-03-17 08:20:02 UTC ]
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“Stay home, if you can,” they told us in the beginning. And I could. I run a small publishing house from my home and at home is where I have always spent the majority of my time. I was not afraid. I can do it, I told myself. This changes nothing. Then the advice became […] Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-16 08:49:55 UTC ]
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Penguin Random House UK is expecting all London-based staff to work from home from Tuesday (17th March) and cancelling all events, including bookshop events, Penguin Live, launch parties and "any meetings". Continue reading at The Bookseller
[ The Bookseller | 2020-03-16 02:54:57 UTC ]
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Simon & Schuster UK, India and Australia has told all staff they are now "required" to work from home, aligning with policy of its US colleagues. Continue reading at The Bookseller
[ The Bookseller | 2020-03-15 23:33:06 UTC ]
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Foyles has launched its first specially curated library in a retirement home, as part of its partnership with property developer Elysian. Continue reading at The Bookseller
[ The Bookseller | 2020-03-15 17:47:10 UTC ]
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The impact of the coronavirus outbreak continues to be felt across the trade, with further cancellations of literary events and larger numbers in the book trade now working from home to fight the spread. Continue reading at The Bookseller
[ The Bookseller | 2020-03-15 14:06:36 UTC ]
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Our roundup today includes international book business event information from New Zealand, Colombia, Spain, Tunisia, and the United States. The post Coronavirus: Madrid Fair Moves to October; BISG Postpones; Macmillan Works at Home appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-13 14:32:50 UTC ]
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For the second time in two weeks, the new coronavirus has forced the cancellation of a major international book publishing conference—and made clear to publishers that these issues aren't going anywhere for a while. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-13 04:00:00 UTC ]
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