Like any serious entrepreneurial endeavor in the media business, Business of Home was born in 2009 out of the recognition of an underserved audience. Its founder and president, Julia Noran Johnston, who at the time had been working at Hearst Magazines, on the business side of Veranda, for five years, noted that advertisers in shelter magazines increasingly wanted to reach design professionals, a valuable audience subset with considerable spending power, but one not necessarily core to large consumer glossies or existing trade publications serving architects or builders. Retailers of home furnishings, like Pottery Barn or West Elm, Noran says, drive massive portions of their revenues from the design trade, a trend that’s extended over the years to DTC retailers as well. “It was such a robust audience that no one was serving,” Noran Johnston says. Nearly 11 years later, it's a trend consumer publishers have picked up on. Soon after leaving Hearst Magazines to launch BOH, she says, consumer-facing books like Luxe Interiors + Design, Elle Décor, Cottages & Gardens and Veranda became clients, contracting BOH to provide event coverage or produce videos whenever their clients expressed the desire to reach a trade audience. "It was kind of like we were Switzerland," she adds. "We would support all of these magazines." That changed a little over two years ago, when Condé Nast's Architectural Digest launched AD Pro, now a members-only vertical specifically targeting... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-19 18:28:29 UTC ]
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The Booksellers Association (BA) and more than 50 major retailers are calling on the government to take the first steps towards fundamental business rates reform in the upcoming budget. Continue reading at The Bookseller
[ The Bookseller | 2020-02-13 22:19:15 UTC ]
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Chicken House will publish I, Henry, a romantic psychological thriller about artificial Intelligence by debut YA author Naomi Gibson. Continue reading at The Bookseller
[ The Bookseller | 2020-02-13 17:17:02 UTC ]
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Book Reviews Susan Smith Nash On the cover of his latest book of prose poems, Suturas do Amor (Editorial Autor, 2019), Mozambican author Rudêncio Morais announces that he is a poeta falso or “false poet.” In doing so, he alludes to the Portuguese... Continue reading at World Literature Today
[ World Literature Today | 2020-02-03 22:12:30 UTC ]
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Because they have nothing to hide about anything, the White House has issued some kind of threat—according to CNN’s Jake Tapper—in a formal letter to former National Security Adviser John Bolton, whose forthcoming memoir from Simon & Schuster contains first-hand accounts of Donald Trump... Continue reading at Literrary Hub
[ Literrary Hub | 2020-01-29 17:43:05 UTC ]
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Wary of shifting marketing budgets and rising production costs, publishers across the magazine industry have spent the past few years evaluating ways to reconcile difficult financial realities without sacrificing the print foundations that have anchored their brands for decades. In Chicago,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-28 18:44:20 UTC ]
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Aimed at growing consumer revenue, Hearst's new experiential division will work to build deeper relationships with readers by creating events that enthusiasts will be tempted to pay for. The post How Hearst is building an ‘experiences’ business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-21 05:00:50 UTC ]
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Severn House publisher Kate Lyall Grant has been promoted to the Severn House Board. Continue reading at The Bookseller
[ The Bookseller | 2020-01-13 07:24:25 UTC ]
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In the days since the US military killed Qassem Suleimani, Iran’s fêted top security official, Iran’s leaders have repeatedly threatened retaliation. Yesterday, they volleyed ballistic missiles at two bases that house US troops in Iraq. No casualties were reported. On Twitter, Mohammad Javad... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-01-08 13:07:07 UTC ]
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Bloomsbury has pre-empted Lisa Harding’s second novel about a failed actress struggling with motherhood and addiction. Continue reading at The Bookseller
[ The Bookseller | 2020-01-07 02:13:45 UTC ]
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HMV plans to close three stores by the end of the month as the retailer enters negotiations with landlords in 10 locations as "extortionate business rates mean that certain locations are no longer viable". Continue reading at The Bookseller
[ The Bookseller | 2020-01-05 15:27:06 UTC ]
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Rachel Pearson reviews the sequel to “The House of God,” “Man’s 4th Best Hospital,” by Stephen Bergman, written under the pen name Samuel Shem, and discusses the book’s sexism and flaunting of privilege. Continue reading at New Yorker
[ New Yorker | 2019-12-25 13:00:00 UTC ]
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Five guest judges have been selected to help decide the winner of the Swansea University Dylan Thomas Prize as the award celebrates its 15th anniversary. Continue reading at The Bookseller
[ The Bookseller | 2019-12-23 14:22:44 UTC ]
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The government will announce cuts to business rates in the Queen’s Speech today (19th December) in a bid to revive the high street. Continue reading at The Bookseller
[ The Bookseller | 2019-12-19 04:26:38 UTC ]
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Germany-based media and services company Bertelsmann says it will buy the 25% of publisher Penguin Random House that it doesn't already own for $675 million Continue reading at ABC News
[ ABC News | 2019-12-18 11:47:31 UTC ]
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Harry Potter and romance books? Of course!!!! Get ready to know more about these romance books matched with Hogwarts Houses. A Slytherin + Hufflepuff? Yes. Continue reading at Book Riot
[ Book Riot | 2019-12-18 11:38:39 UTC ]
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Hearst Magazines announced today that former WarnerMedia and Snap executive Kristen O'Hara will be assuming the role of svp and chief business officer, effective Jan. 6. In the newly created position, O'Hara will oversee U.S. advertising sales and marketing for Hearst brands, as well as... Continue reading at AdWeek
[ AdWeek | 2019-12-17 17:58:13 UTC ]
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The unfinished illustrations in the book are themselves an act of optimism, encouraging children to imagine a world without lines others create for them. “Children teach us,” writes Ai-Jen Poo, cofounder of Families Belong Together, a coalition of close to 250 organizations working to end family... Continue reading at Fast Company
[ Fast Company | 2019-12-17 12:30:49 UTC ]
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The Scottish Parliament is considering plans to give local authorities more control over business rates, sparking "extreme concern" from the Booksellers Association. Continue reading at The Bookseller
[ The Bookseller | 2019-12-16 03:18:34 UTC ]
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A campaign is under way to save historic literary site the Red House, in West Yorkshire, which has links to Charlotte Brontë. Continue reading at The Bookseller
[ The Bookseller | 2019-12-15 16:14:43 UTC ]
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