Like any serious entrepreneurial endeavor in the media business, Business of Home was born in 2009 out of the recognition of an underserved audience. Its founder and president, Julia Noran Johnston, who at the time had been working at Hearst Magazines, on the business side of Veranda, for five years, noted that advertisers in shelter magazines increasingly wanted to reach design professionals, a valuable audience subset with considerable spending power, but one not necessarily core to large consumer glossies or existing trade publications serving architects or builders. Retailers of home furnishings, like Pottery Barn or West Elm, Noran says, drive massive portions of their revenues from the design trade, a trend that’s extended over the years to DTC retailers as well. “It was such a robust audience that no one was serving,” Noran Johnston says. Nearly 11 years later, it's a trend consumer publishers have picked up on. Soon after leaving Hearst Magazines to launch BOH, she says, consumer-facing books like Luxe Interiors + Design, Elle Décor, Cottages & Gardens and Veranda became clients, contracting BOH to provide event coverage or produce videos whenever their clients expressed the desire to reach a trade audience. "It was kind of like we were Switzerland," she adds. "We would support all of these magazines." That changed a little over two years ago, when Condé Nast's Architectural Digest launched AD Pro, now a members-only vertical specifically targeting... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-19 18:28:29 UTC ]
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Melville House Publishing and Skyhorse Publishing are returning to the public documents well to publish the report pertaining to the impeachment inquiry into President Donald Trump. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-12 05:00:00 UTC ]
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Hectic holiday shop afternoons make us wonder when it’s going look as busy to customers as we feel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-09 13:00:33 UTC ]
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The former Obama official recounts warring parents, policy wins and Washington gossip in her memoir. Continue reading at The Washington Post
[ The Washington Post | 2019-12-06 22:13:50 UTC ]
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Headline Home has acquired a "part memoir, part guide", Real Life Money, by the woman who posted anonymously about her journey out of debt as @myfrugalyear on Instagram. Continue reading at The Bookseller
[ The Bookseller | 2019-12-06 14:05:55 UTC ]
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Caroline Criado Perez has triumphed to win the Financial Times and McKinsey & Company Business Book of the Year Award 2019 with her gender data gap book, Invisible Women (Chatto & Windus). Continue reading at The Bookseller
[ The Bookseller | 2019-12-04 02:51:49 UTC ]
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For many, the experience of feeling marginalized or underestimated in the workplace is a daily reality. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-29 05:00:00 UTC ]
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Forthcoming narratives about businesses new and old offer a window onto each company’s history as well as the social and economic contexts out of which they arose and which they in turn have influenced. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-29 05:00:00 UTC ]
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A back-end upgrade of its systems has seen Manchester University Press nominated for a UX award in esteemed company—its c.e.o. explains the logic behind it. Continue reading at The Bookseller
[ The Bookseller | 2019-11-28 01:42:18 UTC ]
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In 'Tightrope', Nicholas Kristof and Sheryl WuDunn expose the third-world problems that have gripped Middle America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-22 05:00:00 UTC ]
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Paul Hendrickson searches for answers in a crime that, 100 years later, remains a mystery. Continue reading at The Washington Post
[ The Washington Post | 2019-11-22 01:48:04 UTC ]
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Mick Herron’s Slough House series is being adapted for television by Apple TV, with Gary Oldman cast in the role of Jackson Lamb. Continue reading at The Bookseller
[ The Bookseller | 2019-11-19 04:00:38 UTC ]
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Andy Ward has been promoted to Random House US publisher effective immediately. Continue reading at The Bookseller
[ The Bookseller | 2019-11-18 15:04:10 UTC ]
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The Brontë Society in Haworth has won an auction to bring one of Charlotte Brontë’s rare ‘little books' back home. Continue reading at The Bookseller
[ The Bookseller | 2019-11-18 12:51:15 UTC ]
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What follows is a set of vignettes, or “islands,” from the recently published book Islands—New Islands (Fontanella Press, 2019), where they appear alongside archival photos from the American Academy in Rome. Written in Italian by Marco Lodoli, they were first published serially in the newspaper... Continue reading at Literrary Hub
[ Literrary Hub | 2019-11-18 09:47:44 UTC ]
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At Penguin Random House's flagship imprint, Andy Ward has been promoted to publisher, while Knopf's Robin Desser has been tapped as senior v-p and editor-in-chief. Ward is replacing Susan Kamil, who died, suddenly, last month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-18 05:00:00 UTC ]
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Bonnier Books – the parent company of Bonnier Books UK – is launching a new publishing house in Denmark early next year. Continue reading at The Bookseller
[ The Bookseller | 2019-11-15 11:11:48 UTC ]
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ANN PATCHETT IS an American writer and independent bookseller who has authored eight novels, three books of nonfiction, co-authored a children’s book, and edited two books of essays. Her latest novel is The Dutch House, which was released this September. Patchett has received numerous awards and... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2019-11-12 20:00:45 UTC ]
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At Endeavor Business Media—the Nashville-based company founded by former SouthComm CEO Chris Ferrell just two years ago—2019 is ending the same way it began: with a significant, acquisition-fueled expansion. Nine months after doubling its portfolio by acquiring more than 20 former PennWell... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-11 18:34:39 UTC ]
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Decision to shut UWA Publishing, which published works by multiple Miles Franklin winners, came ‘out of the blue’The University of Western Australia’s surprise decision to shut down its publishing house has prompted outrage and protest from the Australian literary community.The fate of the... Continue reading at The Guardian
[ The Guardian | 2019-11-08 02:50:40 UTC ]
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Packaged-goods focus of the Connect business Nielsen is spinning off meant less attention for the other 91 percent of the market. Continue reading at Advertising Age
[ Advertising Age | 2019-11-07 23:07:47 UTC ]
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