Like any serious entrepreneurial endeavor in the media business, Business of Home was born in 2009 out of the recognition of an underserved audience. Its founder and president, Julia Noran Johnston, who at the time had been working at Hearst Magazines, on the business side of Veranda, for five years, noted that advertisers in shelter magazines increasingly wanted to reach design professionals, a valuable audience subset with considerable spending power, but one not necessarily core to large consumer glossies or existing trade publications serving architects or builders. Retailers of home furnishings, like Pottery Barn or West Elm, Noran says, drive massive portions of their revenues from the design trade, a trend that’s extended over the years to DTC retailers as well. “It was such a robust audience that no one was serving,” Noran Johnston says. Nearly 11 years later, it's a trend consumer publishers have picked up on. Soon after leaving Hearst Magazines to launch BOH, she says, consumer-facing books like Luxe Interiors + Design, Elle Décor, Cottages & Gardens and Veranda became clients, contracting BOH to provide event coverage or produce videos whenever their clients expressed the desire to reach a trade audience. "It was kind of like we were Switzerland," she adds. "We would support all of these magazines." That changed a little over two years ago, when Condé Nast's Architectural Digest launched AD Pro, now a members-only vertical specifically targeting... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-19 18:28:29 UTC ]
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Weidenfeld & Nicolson has snared a “remarkable” biography of pioneering businesswoman Mildred Ransom written by Ruth Cowen. Continue reading at The Bookseller
[ The Bookseller | 2019-08-14 13:39:26 UTC ]
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The Booksellers Association has joined forces with more than 50 UK retailers to demand changes to the business rates system in a bid to save the high street. Continue reading at The Bookseller
[ The Bookseller | 2019-08-12 17:07:43 UTC ]
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ADVFN Books has licensed foreign rights to Harriman House for a number of titles from its financial books division. Continue reading at The Bookseller
[ The Bookseller | 2019-08-12 13:34:13 UTC ]
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Foyles is entering the housing sector by partnering with property developer Elysian Residences for specially curated libraries in their retirement homes. Continue reading at The Bookseller
[ The Bookseller | 2019-08-11 13:23:15 UTC ]
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The latest stage in Wattpad's rapid expansion, its own new line of books is to be published in the UK market by Penguin Random House UK. The post Penguin Random House Children’s Books to Publish Wattpad Books in UK appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-08 09:05:12 UTC ]
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Campaigner calls out ‘hate and conspiracy campaigns’ after Australian’s attackThe teenage climate activist Greta Thunberg has hit back at the Australian News Corp columnist Andrew Bolt for writing a deeply offensive column that mocked her autism diagnosis.The Swedish schoolgirl posted a tweet... Continue reading at The Guardian
[ The Guardian | 2019-08-01 20:43:04 UTC ]
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Folio: hosted a CEO roundtable recently, the main subject of which was, as reported here, the “sacred, age-old barrier that once separated media companies’ editorial and sales teams.” We can argue over whether in the magazine industry that barrier was ever sacred (I would win that argument,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-01 19:01:02 UTC ]
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Review of 'Ill Winds" by Larry Diamond and 'The Democracy Fix' by Caroline Fredrickson. Continue reading at The Washington Post
[ The Washington Post | 2019-08-01 17:46:08 UTC ]
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In an effort to promote more widespread reading of the document, the publisher will send staffers around the city with a video camera, asking people on the street to read segments of the report for broadcast on social media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-01 04:00:00 UTC ]
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Mind-body-spirit publisher Hay House UK has bought a book from body positive advocate and social media influencer Nia The Light on self-discovery. Continue reading at The Bookseller
[ The Bookseller | 2019-07-31 10:04:04 UTC ]
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Hoping 'it helps Penguin Random House Grupo Editorial increase its presence in the Catalan-language market,' the company buys the 34-year-old La Campana. The post Spain’s Penguin Random House Grupo Editorial Buys Catalan La Campana Llibres appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-07-31 01:20:33 UTC ]
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could reportedly further shrink its future offices at the Time Warner Center amid a global restructuring. The embattled financial institution signed a lease in May 2018 to move into a roughly 1.1... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-07-30 12:59:30 UTC ]
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At the end of her sophomore year in college, Mary Beth Keane’s writing teacher gave her a summer reading list that changed her life. Continue reading at The New York Times
[ The New York Times | 2019-07-26 09:00:00 UTC ]
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Outspoken soccer superstar Megan Rapinoe will offer her takes on sports and current events in a new book for the Penguin Press. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-07-25 19:10:34 UTC ]
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Having distributed more than 400,000 children's books last year, the PRH-Kellogg's partnership, Feeding Reading, is back this year with 125 titles on offer. The post Penguin Random House and Kellogg’s Renew ‘Feeding Reading’ Promotion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-07-25 05:30:50 UTC ]
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After placing the winning bid in the auction for the book assets of bankrupt F+W Media, Penguin Random House has completed the purchase of 2,000 titles and that announced the works will become part of the Penguin Publishing Group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-22 04:00:00 UTC ]
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The publisher will now be organized around the Harlequin Trade Publishing Group, headed by Loriana Sacilotto, and the Harlequin Brand Group, led by Brent Lewis. Angela James and Joanne Grant will leave Harlequin on July 19. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-18 04:00:00 UTC ]
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F&W Media International is acquiring the UK books business of parent firm F+W Media Inc in a management buyout, forming a new company called David and Charles. Continue reading at The Bookseller
[ The Bookseller | 2019-07-18 01:11:47 UTC ]
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The United Arab Emirates’ Sharjah Book Authority signs on as guest of honor at the 2020 Guadalajara International Book Fair. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Padilla López: ‘Sharjah Is a Publishing Leader’ delegation led to Mexico by Sharjah Book Authority chairman Ahmed Al... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-07-17 02:25:50 UTC ]
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In more “thing becomes other thing” news, Sleeping Beauties, the more-than-700-page fantasy novel that Stephen King wrote with his son, Owen, is being adapted into a 10-part comic book series. The novel imagines a world in which all the women in the world except one have come down with a disease... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-16 19:06:16 UTC ]
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