‘House Beautiful’ Contracts ‘Business of Home’ for Guest Column

Like any serious entrepreneurial endeavor in the media business, Business of Home was born in 2009 out of the recognition of an underserved audience. Its founder and president, Julia Noran Johnston, who at the time had been working at Hearst Magazines, on the business side of Veranda, for five years, noted that advertisers in shelter magazines increasingly wanted to reach design professionals, a valuable audience subset with considerable spending power, but one not necessarily core to large consumer glossies or existing trade publications serving architects or builders. Retailers of home furnishings, like Pottery Barn or West Elm, Noran says, drive massive portions of their revenues from the design trade, a trend that’s extended over the years to DTC retailers as well. “It was such a robust audience that no one was serving,” Noran Johnston says. Nearly 11 years later, it's a trend consumer publishers have picked up on. Soon after leaving Hearst Magazines to launch BOH, she says, consumer-facing books like Luxe Interiors + Design, Elle Décor, Cottages & Gardens and Veranda became clients, contracting BOH to provide event coverage or produce videos whenever their clients expressed the desire to reach a trade audience. "It was kind of like we were Switzerland," she adds. "We would support all of these magazines." That changed a little over two years ago, when Condé Nast's Architectural Digest launched AD Pro, now a members-only vertical specifically targeting... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-03-19 18:28:29 UTC ]
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Frankfurter Buchmesse: Four German Houses Sign on Together

In digital sessions this week, organizers of Frankfurter Buchmesse have described elements of the online trade show for October. The post Frankfurter Buchmesse: Four German Houses Sign on Together appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-17 16:27:26 UTC ]
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Still stuck at home? Read these 7 books in which . . . very little happens.

I started writing this post as a counterpoint to the “describe your favorite book in the most boring way possible” trend. It was meant to be something along the lines of “describe a plotless book in the most exciting way possible.” But more I thought about the books below, initially attempting... Continue reading at Literrary Hub

[ Literrary Hub | 2020-07-16 20:13:40 UTC ]
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PRH UK and DK join with other Bertelsmann companies for podcast business Storyglass

Penguin Random House UK and DK have joined with Bertelsmann stablemates Fremantle and BMG to launch a joint podcast business, called Storyglass, as part of the Bertelsmann Content Alliance UK. Continue reading at The Bookseller

[ The Bookseller | 2020-07-13 15:51:02 UTC ]
More news stories like this | News stories tagged with: #prh uk #penguin random house #bertelsmann

Column: Horror clouds every page of Mary Trump's book about her Uncle Donald

'Too Much and Never Enough,' a book written about President Trump by his niece, is dark right from the get-go. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-07-09 18:03:41 UTC ]
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A Literary Festival for Diverse Voices Finds a Home Online

What happens when you hand over the reins of a literary festival to the hosts of the popular feminist podcast Call Your Girlfriend? You get By The Books: A Collection of Rising Voices, a highly diverse online lit fest. By The Books starts today and is curated by Ann Friedman and Aminatou... Continue reading at AdWeek

[ AdWeek | 2020-07-06 20:50:30 UTC ]
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Guest of Honour Canada postpones Frankfurt appearance

Canada’s presentation as Guest of Honour at Frankfurt Book Fair has been postponed until 2021, owing to the changed conditions caused by Covid-19. Continue reading at The Bookseller

[ The Bookseller | 2020-07-06 20:19:59 UTC ]
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Penguin Business pre-empts Permission to Speak by Hollywood speech coach

Penguin Business has pre-empted Permission to Speak by Samara Bay, a dialect and speech coach in Hollywood. Continue reading at The Bookseller

[ The Bookseller | 2020-07-02 08:04:22 UTC ]
More news stories like this | News stories tagged with: #penguin business

British Book Awards: Online and Upbeat, a Busy Round of the Nibbies

The 2020 British Book Awards are announcing prize winners in two parts online, the industry awards first, followed by the book awards. The post British Book Awards: Online and Upbeat, a Busy Round of the Nibbies appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-29 16:44:39 UTC ]
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Star guests to join British Book Awards virtual ceremony today

The best authors, publishers and retailers will be crowned at the British Book Awards in a virtual ceremony today. Continue reading at The Bookseller

[ The Bookseller | 2020-06-28 17:13:02 UTC ]
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OverDrive to acquire RBmedia library business

OverDrive—the digital learning platform for libraries and schools—has announced it is acquiring RBmedia's library business. Continue reading at The Bookseller

[ The Bookseller | 2020-06-24 09:38:04 UTC ]
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Pasco County opens third business incubator to connect entrepreneurs

Pasco County is looking to further cement itself in the startup community, this time by opening a third business incubator space. The SMARTstart program, which is through the Pasco County EDC, announced it will open the incubator this fall. The space, called SMARTstart at the Grove, will... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-06-23 18:32:03 UTC ]
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OverDrive to Acquire KKR-Owned RBmedia's Library Business

Combining OverDrive's market-leading platform with RBmedia's exclusive content represents a major new wrinkle in the digital library market: RBmedia is a major producer of audiobooks with a catalog of more than 45,000 exclusive titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #library business

Bobit Business Media Sells Automotive Aftermarket Division

Torrance, Calif.-based Bobit Business Media has sold its automotive aftermarket division, consisting of two controlled-circulation magazines as well as a paid membership program, to 10 Missions Media, a St. Paul, Minn.-based publisher of five B2B publications serving various segments of the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-22 15:09:13 UTC ]
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Gehrig’s ghostwritten newspaper columns offer bromides from baseball great

Author Alan Gaff unearthed a series of articles and shaped them into “The Lost Memoir.” Continue reading at The Washington Post

[ The Washington Post | 2020-06-19 12:00:00 UTC ]
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PRH to reopen warehouse as bookshops get back to business

Penguin Random House plans to reopen its Colchester distribution centre next week after the facility was closed late last month for a systems upgrade. Continue reading at The Bookseller

[ The Bookseller | 2020-06-16 18:41:00 UTC ]
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Black Writers' Guild tells UK publishing how to get its own house in order

The Black Writers' Guild has issued an open letter, signed by writers including Dorothy Koomson, Malorie Blackman, Candice Carty-Williams, David Olusoga and Bernardine Evaristo, telling British publishers it is "deeply concerned" they are "raising awareness of racial inequality without... Continue reading at The Bookseller

[ The Bookseller | 2020-06-14 19:50:25 UTC ]
More news stories like this | News stories tagged with: #black writers #open letter #malorie blackman #deeply concerned #raising awareness #racial inequality #significantly addressing

How low pay and low pay transparency undermine the publishing business

it is impossible for publishing to fulfil its own diversity agenda while continuing to pay low wages to most workers and to maintain its decades-long secrecy over pay and progression Continue reading at The Bookseller

[ The Bookseller | 2020-06-11 23:48:14 UTC ]
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Penguin Business commissions second book from authors of The Squiggly Career

Penguin Business will publish You Coach You, a second book by Sarah Ellis and Helen Tupper, authors of Sunday Times bestseller The Squiggly Career. Continue reading at The Bookseller

[ The Bookseller | 2020-06-11 19:52:38 UTC ]
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