Like any serious entrepreneurial endeavor in the media business, Business of Home was born in 2009 out of the recognition of an underserved audience. Its founder and president, Julia Noran Johnston, who at the time had been working at Hearst Magazines, on the business side of Veranda, for five years, noted that advertisers in shelter magazines increasingly wanted to reach design professionals, a valuable audience subset with considerable spending power, but one not necessarily core to large consumer glossies or existing trade publications serving architects or builders. Retailers of home furnishings, like Pottery Barn or West Elm, Noran says, drive massive portions of their revenues from the design trade, a trend that’s extended over the years to DTC retailers as well. “It was such a robust audience that no one was serving,” Noran Johnston says. Nearly 11 years later, it's a trend consumer publishers have picked up on. Soon after leaving Hearst Magazines to launch BOH, she says, consumer-facing books like Luxe Interiors + Design, Elle Décor, Cottages & Gardens and Veranda became clients, contracting BOH to provide event coverage or produce videos whenever their clients expressed the desire to reach a trade audience. "It was kind of like we were Switzerland," she adds. "We would support all of these magazines." That changed a little over two years ago, when Condé Nast's Architectural Digest launched AD Pro, now a members-only vertical specifically targeting... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-19 18:28:29 UTC ]
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The Booksellers Association has said it is concerned by the government's decision to postpone its planned business rates revaluation. Continue reading at The Bookseller
[ The Bookseller | 2020-05-07 01:50:55 UTC ]
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eMarketer, founded in 1996 and acquired by German publishing company Axel Springer in 2016, is being merged with Business Insider Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-05-06 21:51:48 UTC ]
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Barrington Stoke has published a free digital pack of advice, information and resources to support dyslexic children learning from home. Continue reading at The Bookseller
[ The Bookseller | 2020-05-05 18:41:27 UTC ]
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Stars including Daniel Radcliffe, Stephen Fry, and Eddie Redmayne are recording videos of themselves reading the first Harry Potter book in the latest addition to Harry Potter at Home. Continue reading at The Bookseller
[ The Bookseller | 2020-05-05 15:10:11 UTC ]
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The future may be uncertain, but one thing we can always count on is the bunch of new books that come into the world every Tuesday. Welcome, friends. * Emma Straub, All Adults Here (Riverhead) “Straub cements her status as a master of the domestic ensemble drama.” –TIME Percival... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-05 13:27:20 UTC ]
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'Our desk spaces are evolving their own personalities,' as the publishing house built by a tech and retail giant adapts to home-officing. The post Coronavirus Worklife: Amazon Publishing ‘At Home’ in Germany, the UK, and the States appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-30 01:41:14 UTC ]
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Penguin Random House owner Bertelsmann has reported a first quarter revenue decline of 2.7% in what it said was a “satisfactory” performance given the challenge of Covid-19. Continue reading at The Bookseller
[ The Bookseller | 2020-04-29 16:46:13 UTC ]
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In her new book, adventurer, filmmaker, and environmental advocate Alison Teal combines a message of self-empowerment with a vital awareness of the climate crisis that is roiling the planet. PW recently caught up with teal to talk about her life of adventure and advocacy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-28 04:00:00 UTC ]
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The chancellor Rishi Sunak has announced a new micro-loan scheme for small businesses, to alleviate the impact of the coronavirus lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-04-27 14:18:05 UTC ]
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For the past six years, Independent Bookstore Day—billed as a “one-day national party that takes place at indie bookstores across the country”—has taken place on the last Saturday of April. (That’s tomorrow!) It’s usually a fun, light-hearted, occasionally raucous spring day where book lovers go... Continue reading at Electric Literature
[ Electric Literature | 2020-04-24 11:00:00 UTC ]
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Flexibility and follow-through, new business books say, are key to navigating a world in flux. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
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The former U.S. poet laureate reflects on how his mother used stories to build a home for his migrant farmworker family and how such love can gather us together Continue reading at The Washington Post
[ The Washington Post | 2020-04-23 15:32:52 UTC ]
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Set in contemporary South Korea, Frances Cha’s new novel is an astute tale of four resilient women. Continue reading at The Washington Post
[ The Washington Post | 2020-04-21 14:13:00 UTC ]
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Contrary to what you might read elsewhere, there are three stages to a pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-17 07:22:01 UTC ]
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This is Personal Space: The Memoir Show, with Sari Botton. On this episode, Botton speaks with Samantha Irby about her recently released essay collection, Wow, No Thank You. Irby discusses what it was like to move to a small town in the country after a lifetime of city living, how people wearing... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-16 20:00:01 UTC ]
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Taylor & Francis owner Informa has launched an issue of shares worth 19.9% of its existing capital as the coronavirus pandemic hits its events business. Continue reading at The Bookseller
[ The Bookseller | 2020-04-15 15:21:35 UTC ]
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Orion has acquired the first book from Early Years specialist and playHOORAY! founder Claire Russell, to publish in e-book next week. Continue reading at The Bookseller
[ The Bookseller | 2020-04-15 07:21:34 UTC ]
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Delish’s “#CookingTogether” live series has been particularly successful, not only in achieving monetization, but also in building a new video franchise for the brand. The post Hearst pivots to Instagram Live while audiences are cooped up at home appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-04-15 04:00:00 UTC ]
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Court quashed warrant but did not order federal police to destroy material, exposing Annika Smethurst and source to possible prosecutionThe News Corporation journalist Annika Smethurst has won a high court case challenging the legality of the police raid on her home seeking the source of leaked... Continue reading at The Guardian
[ The Guardian | 2020-04-15 00:35:17 UTC ]
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The best series of books in four categories — including highbrow ('Wolf Hall'), L.A. favorites (Easy Rollins) and epic histories (Taylor Branch). Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-04-14 16:00:13 UTC ]
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