Like any serious entrepreneurial endeavor in the media business, Business of Home was born in 2009 out of the recognition of an underserved audience. Its founder and president, Julia Noran Johnston, who at the time had been working at Hearst Magazines, on the business side of Veranda, for five years, noted that advertisers in shelter magazines increasingly wanted to reach design professionals, a valuable audience subset with considerable spending power, but one not necessarily core to large consumer glossies or existing trade publications serving architects or builders. Retailers of home furnishings, like Pottery Barn or West Elm, Noran says, drive massive portions of their revenues from the design trade, a trend that’s extended over the years to DTC retailers as well. “It was such a robust audience that no one was serving,” Noran Johnston says. Nearly 11 years later, it's a trend consumer publishers have picked up on. Soon after leaving Hearst Magazines to launch BOH, she says, consumer-facing books like Luxe Interiors + Design, Elle Décor, Cottages & Gardens and Veranda became clients, contracting BOH to provide event coverage or produce videos whenever their clients expressed the desire to reach a trade audience. "It was kind of like we were Switzerland," she adds. "We would support all of these magazines." That changed a little over two years ago, when Condé Nast's Architectural Digest launched AD Pro, now a members-only vertical specifically targeting... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-19 18:28:29 UTC ]
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Children's publisher Chicken House is opening submissions for finished or unfinished children's novels for a period of 24 hours, inviting selected writers to gain mentorship from its editors. Continue reading at The Bookseller
[ The Bookseller | 2021-08-26 03:39:36 UTC ]
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Anitra Budd, who has been affiliated with the Minneapolis-based indie publisher for 20 years, is the new executive director and publisher of Coffee House Press, effective October 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-25 04:00:00 UTC ]
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Graham Norton's Home Stretch (Coronet) has bounced into the Bookstat e-book number one for the week ending 14th August. Continue reading at The Bookseller
[ The Bookseller | 2021-08-20 07:22:30 UTC ]
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As she releases her memoir "All In," tennis icon Billie Jean King discusses her career, her causes and "living truthfully." Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-08-17 13:00:35 UTC ]
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The 15-strong longlist for the £30,000 Financial Times & McKinsey Business Book of the Year has been announced, featuring a line-up where workplace culture, climate change and the pandemic loom large. Continue reading at The Bookseller
[ The Bookseller | 2021-08-15 18:06:07 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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Catherine Belton's book Putin's People (William Collins) has been shortlisted for the £10,000 annual Pushkin House Russian Book Prize, awarded to "the best non-fiction writing in English on the Russian-speaking world". Continue reading at The Bookseller
[ The Bookseller | 2021-08-11 17:20:56 UTC ]
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Ash Davidson’s debut novel delves into the complex relationship among people who love the trees that are also their livelihood. Continue reading at The Washington Post
[ The Washington Post | 2021-08-02 16:47:33 UTC ]
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Pan Macmillan has landed a “beautiful” new book from Amanda Owen, star of Channel 5 show “Our Yorkshire Farm”. Continue reading at The Bookseller
[ The Bookseller | 2021-08-01 00:46:19 UTC ]
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In the new book ‘The Family Firm,’ the controversial economics professor shares how to use meetings, rules and data to sort out parenting decisions Continue reading at The Washington Post
[ The Washington Post | 2021-07-30 12:00:00 UTC ]
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The Sky News After Dark presenter denies being an anti-vaxxer as his regular sports column continuesAlan Jones has denied being an anti-vaxxer and encouraging the anti-lockdown protesters in an emotional broadcast after his regular column was dumped by the Daily Telegraph.“I now face a headline... Continue reading at The Guardian
[ The Guardian | 2021-07-30 04:08:30 UTC ]
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The past year has turned us all into at-home imbibing experts, but these books prove we still have much to learn. Continue reading at The Huffington Post
[ The Huffington Post | 2021-07-23 09:45:09 UTC ]
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Athlete-turned-activist Colin Kaepernick will publish 'I Color Myself Different,' a picture book inspired by his own experiences, in April. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-07-15 15:14:30 UTC ]
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The Penguin Random House US staff is told in a memo that vaccinations will be required in offices reopening in September. The post Penguin Random House USA Sets September 13 to Start Reopening Offices appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-07-13 15:41:49 UTC ]
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Amid some 250 events in August's hybrid edition of the Edinburgh International Book Festival, a group of programs welcomes industry players. The post In-Person, Online: Edinburgh International Book Festival’s Business of Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-07-09 18:10:26 UTC ]
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“Razorblade Tears” tells a powerful story of two fathers bound by a crime against their sons. Continue reading at The Washington Post
[ The Washington Post | 2021-07-03 12:00:00 UTC ]
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Michele Harper brings the 'The Beauty in Breaking' to the L.A. Times Book Club. Watch it live. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-06-29 20:46:32 UTC ]
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The DHH Literary Agency is celebrating its 10th anniversary this month with an expansion accompanied by a string of major debut writer deals signed through lockdown Zoom sessions. Continue reading at The Bookseller
[ The Bookseller | 2021-06-21 13:29:00 UTC ]
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Danielle Dreilinger reveals the field’s scientists and activists, as well as its regressive side. Continue reading at The Washington Post
[ The Washington Post | 2021-06-18 12:00:00 UTC ]
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People had questions about the Trump White House press secretary's upcoming book: "I assume that this is in the fiction section?" Continue reading at The Huffington Post
[ The Huffington Post | 2021-06-16 07:18:09 UTC ]
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