Like any serious entrepreneurial endeavor in the media business, Business of Home was born in 2009 out of the recognition of an underserved audience. Its founder and president, Julia Noran Johnston, who at the time had been working at Hearst Magazines, on the business side of Veranda, for five years, noted that advertisers in shelter magazines increasingly wanted to reach design professionals, a valuable audience subset with considerable spending power, but one not necessarily core to large consumer glossies or existing trade publications serving architects or builders. Retailers of home furnishings, like Pottery Barn or West Elm, Noran says, drive massive portions of their revenues from the design trade, a trend that’s extended over the years to DTC retailers as well. “It was such a robust audience that no one was serving,” Noran Johnston says. Nearly 11 years later, it's a trend consumer publishers have picked up on. Soon after leaving Hearst Magazines to launch BOH, she says, consumer-facing books like Luxe Interiors + Design, Elle Décor, Cottages & Gardens and Veranda became clients, contracting BOH to provide event coverage or produce videos whenever their clients expressed the desire to reach a trade audience. "It was kind of like we were Switzerland," she adds. "We would support all of these magazines." That changed a little over two years ago, when Condé Nast's Architectural Digest launched AD Pro, now a members-only vertical specifically targeting... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-19 18:28:29 UTC ]
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Hannah Chukwu, assistant editor at PRH imprint Hamish Hamilton, has won the Arts & Media Rising Star award at this year's Black British Business Awards. Continue reading at The Bookseller
[ The Bookseller | 2021-10-07 21:27:46 UTC ]
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Director/writer Mike Flanagan has quickly made a name for himself as a horror maestro. The man behind Netflix’s hit anthology series The Haunting and the recently released Midnight Mass is set to adapt Edgar Allan Poe’s “The Fall of the House of Usher.” Although there isn’t a release date yet,... Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-07 19:14:29 UTC ]
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The purchase of Meredith Corp.'s magazine publishing operations is expected to close by the end of the year. Continue reading at Advertising Age
[ Advertising Age | 2021-10-06 23:04:39 UTC ]
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The House of SpeakEasy addresses book deserts by bringing free books directly to underserved communities with their SpeakEasy Bookmobile. Continue reading at Book Riot
[ Book Riot | 2021-10-04 10:36:00 UTC ]
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Review of “I’ll Take Your Questions Now: What I Saw at the Trump White House” by Stephanie Grisham Continue reading at The Washington Post
[ The Washington Post | 2021-10-01 13:30:12 UTC ]
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The Frankfurt Book Fair is preparing for up to 25,000 daily fairgoers, after a number of trade figures were convinced to attend by the eagerness of industry colleagues. Continue reading at The Bookseller
[ The Bookseller | 2021-10-01 09:29:05 UTC ]
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The team behind the Canadian Guest of Honour programme at the Frankfurt Book Fair has had to be patient and nimble, but the nation’s time in the spotlight is finally upon us. Continue reading at The Bookseller
[ The Bookseller | 2021-09-30 21:51:47 UTC ]
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Esther Alicia Reid, longtime business manager for Publishers Weekly, died September 26. She was 68. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-29 04:00:00 UTC ]
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And of course it includes a two-story library — modeled on the Bodleian at Oxford University — for his massive collection of books. Continue reading at The New York Times
[ The New York Times | 2021-09-28 09:00:26 UTC ]
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Issue-driven nonfiction brings cultural and science topics into the business context in the 16th Business Book of the Year Award shortlist. The post The 2021 Business Book of the Year Award Announces a Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-09-24 14:26:05 UTC ]
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For American agents, the 2021 Frankfurt Book Fair brings another year of hoping, and waiting, for the real thing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-24 04:00:00 UTC ]
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“The Dark Remains” captures perfectly the voice of the late William McIlvanney, master of Tartan Noir. Continue reading at The Washington Post
[ The Washington Post | 2021-09-22 06:11:08 UTC ]
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Margaret and the Mystery of the Missing Body reimagines nineties adolescence—mashing up girl group series, choose-your-own-adventures, and chronicles of anorexia—in a queer and trans coming-of-age tale like no other. An interrogation of girlhood and nostalgia, dysmorphia and dysphoria, this... Continue reading at Book Riot
[ Book Riot | 2021-09-15 10:31:00 UTC ]
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In its first week on sale, Rooney’s new novel has outsold Jamie Oliver and beaten day-one sales of her previous book Normal People by 1,200% at WaterstonesSally Rooney’s Beautiful World, Where Are You has shot to the top of the UK’s book charts, selling more than 40,000 copies in just five... Continue reading at The Guardian
[ The Guardian | 2021-09-14 14:20:14 UTC ]
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Sally Rooney's Beautiful World, Where Are You (Faber) has debuted in the UK Official Top 50 number one spot, selling 46,065 copies in its first week on sale, making it the fastest selling Adult Fiction title since sales figures returned in March. Continue reading at The Bookseller
[ The Bookseller | 2021-09-14 00:26:45 UTC ]
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Grisham, also a former top aide to Melania Trump, to publish memoir containing ‘surprising new scandals’ in October The former Trump White House press secretary Stephanie Grisham, also a former top aide to former first lady Melania Trump, will release a memoir in October. Related: ‘Bring it’:... Continue reading at The Guardian
[ The Guardian | 2021-09-09 19:11:26 UTC ]
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Cin’s heartfelt debut involves a Cypriot woman who hatches a drug-smuggling plan. Continue reading at The Washington Post
[ The Washington Post | 2021-09-07 13:00:00 UTC ]
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Increasingly, books are something that libraries do not own but borrow from the corporations that do. Continue reading at New Yorker
[ New Yorker | 2021-09-02 10:00:00 UTC ]
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Penguin Business has inked a deal for the “definitive book on the future of hybrid working” by London Business School professor Lynda Gratton. Continue reading at The Bookseller
[ The Bookseller | 2021-09-02 04:46:51 UTC ]
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Booming audiobook sales and strong performances in some of its largest markets boosted profits up 55.1% at Penguin Random House in the first six months of 2021. Revenue rose 10.9%, to €1.80 billion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-31 00:00:00 UTC ]
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