If there's ever a case for the viral success of native video content, it's the partnership between Buzzfeed and Purina. The millennial-targeted publisher and the pet brand have worked together on several popular campaigns, including the Sad Cat Diary (17.4 million views), A Cat's Guide To Taking Care of Your Human (6.6 million views) and Dear Kitten (16.5 million views). All the eyeballs mean that the content is popular, but marketers have been curious about whether brand lift can be created without plastering the logo throughout the video or injecting the product into the storyline. Buzzfeed and Purina, however, see no need to insert products to get positive results. According to Nielsen Research presented during Advertising Week, people who saw Dear Kitten were 57 percent more likely to want to buy wet food for their cat compared to a control group. Buzzfeed gm of video Jonathan Perelman said Dear Kitten's success wasn't just because the web is crazy for cats. Rather, the results stem from combining data from previous campaigns to create custom content for specific marketers. Here's exactly what he means by that: Buzzfeed Videos All Have the Same Three Pillars: Emotion, Identity and Information Digital video isn't like traditional storytelling with a narrative arc, so there's no need to think of creating content that way, according to Perelman. Not all pieces need a great story—for example, Dear Kitten is basically a list. "Storytelling is a component, but it's... Continue reading at 'AdWeek'
[ AdWeek | 2014-10-08 00:00:00 UTC ]
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In 2017 the marginal growth was propelled not by breakout bestsellers, but by undervalued—perhaps literally—midlist writers. Continue reading at The Bookseller
[ The Bookseller | 2018-01-15 00:00:00 UTC ]
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Teaser text Image By Porter Anderson, Editor-in-Chief | @Porter_Anderson subhed XXX The post WORKING London Book Fair Quantum Conference Announced appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-15 00:00:00 UTC ]
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Transworld is publishing Make Time by Jake Knapp and John Zeratsky, which will explore how to make better use of your work time. Continue reading at The Bookseller
[ The Bookseller | 2018-01-13 00:00:00 UTC ]
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BuzzFeed is taking matters into its own hands on Facebook, after the social network announced moves that could restrict publishers' ability to reach people there.The digital publisher, which has often relied on Facebook for its audience, was buying ads on Friday to bring readers into its own... Continue reading at Advertising Age
[ Advertising Age | 2018-01-13 00:00:00 UTC ]
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Foyles’ sales were marginally up in value terms in December, despite the mini-chain being hit by a drop in footfall, which it said was a result of adverse weather and roadworks outside its flagship branch on Charing Cross Road in London. Continue reading at The Bookseller
[ The Bookseller | 2018-01-12 00:00:00 UTC ]
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Mark Zuckerberg is upending the News Feed, what people see on Facebook every day, in a way that will boost posts from friends, while downplaying messages from brands and media companies, even video posts.The Facebook CEO announced the changes on the social network on Thursday evening, and it... Continue reading at Advertising Age
[ Advertising Age | 2018-01-12 00:00:00 UTC ]
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Facebook said today it will tweak the algorithms that control content in users’ news feeds to show more things that have been shared by friends and family, and less content from advertisers and publishers. The news feed, CEO Mark Zuckerberg said, will show less “passive content” that invites... Continue reading at Fast Company
[ Fast Company | 2018-01-12 00:00:00 UTC ]
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After more than a decade of visits to CES, the tech-focused publisher will help Vogue, Allure and Bon Appetit show off their tech-y sides to advertisers. The post Why Wired is hosting its Conde Nast sister brands at CES this year appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-09 00:00:00 UTC ]
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The 28-year-old university graduate stood in front of a bookstore window in central Tehran, pretending to browse the titles on the shelves. He really was looking out for Iranian security forces sent to quash anti-government protesters. Kambiz, who gave only his first name, earned a physics degree... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-03 00:00:00 UTC ]
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Photographer Terry Richardson, whose often risqu images have been featured in A-list fashion magazines as well as in ad campaigns for leading fashion brands, is under investigation by the New York Police Department, according to a report that appears in this morning's Daily News. The paper's... Continue reading at Advertising Age
[ Advertising Age | 2018-01-03 00:00:00 UTC ]
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The Society of Authors has distributed more than £140,000 between 61 authors to help support them in the development and completion of new work. Continue reading at The Bookseller
[ The Bookseller | 2017-12-23 00:00:00 UTC ]
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A working class writers’ collective has formed in response to author Kit de Waal’s “powerful call to arms” to see more such voices represented in literature, with Carmen Marcus and Kerry Hudson among its members. Continue reading at The Bookseller
[ The Bookseller | 2017-12-23 00:00:00 UTC ]
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The debut book from Kristen Roupenian, whose New Yorker short story “Cat Person” went viral far beyond the scope of most short fiction when it was published earlier this month, has been sold to British publisher Jonathan Cape, the Guardian reports. Roupenian's short story collection, “You Know... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-12-19 00:00:00 UTC ]
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The similarly titled labor of love that was Raymond Briggs’ 1999 graphic novel about the warmly rendered lives of his parents, takes on a beautifully animated life of its own in “Ethel & Ernest.” Peppered with knowing insights surrounding the British working class, the film creates a richly... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-12-15 00:00:00 UTC ]
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A new report released by the Authors Guild showed that more than 65% of the literary translators responding to a survey earn less than $20,000 a year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-15 00:00:00 UTC ]
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Every day millions of internet users ask Google life’s most difficult questions, big and small. Our writers answer some of the commonest queriesConfession: I’ve watched porn on the job. So many times I’ve lost count, in fact. But then that was when I was writing an erotic memoir and reporting on... Continue reading at The Guardian
[ The Guardian | 2017-12-06 00:00:00 UTC ]
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Snap announced recently that it planned to separate feeds from real-life friends from those of publishers and influencers. For brands, this is a rude awakening.It's clear social media has changed the roles of friends, just like it's changed the role of brands. The average person on Facebook has... Continue reading at Advertising Age
[ Advertising Age | 2017-12-04 00:00:00 UTC ]
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Digital media company BuzzFeed said it is laying off 8% of its U.S. employees, or 100 workers, as it changes its business model in a bid to boost revenue. It's also cutting an unspecified number of jobs in Britain. The company has 1,700 employees worldwide. A spokeswoman for New York-based... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-29 00:00:00 UTC ]
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"Exhausted" staff at Amazon are being taken away in ambulances and falling asleep on their feet due to intense pressure to meet warehouse targets, an investigation by the Mirror has claimed. Continue reading at The Bookseller
[ The Bookseller | 2017-11-28 00:00:00 UTC ]
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Penguin Random House chief executive Tom Weldon has urged the industry to respond to the "really urgent commercial imperative" of reflecting working class experiences in books. Continue reading at The Bookseller
[ The Bookseller | 2017-11-27 00:00:00 UTC ]
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