Hey Brands, Here Are the Do's and Don't's of Working With BuzzFeed

If there's ever a case for the viral success of native video content, it's the partnership between Buzzfeed and Purina. The millennial-targeted publisher and the pet brand have worked together on several popular campaigns, including the Sad Cat Diary (17.4 million views), A Cat's Guide To Taking Care of Your Human (6.6 million views) and Dear Kitten (16.5 million views). All the eyeballs mean that the content is popular, but marketers have been curious about whether brand lift can be created without plastering the logo throughout the video or injecting the product into the storyline. Buzzfeed and Purina, however, see no need to insert products to get positive results. According to Nielsen Research presented during Advertising Week, people who saw Dear Kitten were 57 percent more likely to want to buy wet food for their cat compared to a control group.  Buzzfeed gm of video Jonathan Perelman said Dear Kitten's success wasn't just because the web is crazy for cats. Rather, the results stem from combining data from previous campaigns to create custom content for specific marketers. Here's exactly what he means by that: Buzzfeed Videos All Have the Same Three Pillars: Emotion, Identity and Information Digital video isn't like traditional storytelling with a narrative arc, so  there's no need to think of creating content that way, according to Perelman. Not all pieces need a great story—for example, Dear Kitten is basically a list. "Storytelling is a component, but it's... Continue reading at 'AdWeek'

[ AdWeek | 2014-10-08 00:00:00 UTC ]
News tagged with: #native advertising #general electric #production company #media company

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Moleskine's smart notebook will work with Microsoft Office

Microsoft has long sold its Surface devices on the idea that they can double as digital notebooks; laptops one minute, journals the next thanks to their detachable displays and styli. (Heck, the Surface Book has a "Clipboard" mode.) With today's Mole... Continue reading at Engadget

[ Engadget | 2017-11-27 00:00:00 UTC ]
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'Little Miss Inventor' joins the Mr Men brand

Egmont and the Mr Men and Little Miss brand owner, Sanrio, have introduced an “ingenious” new character to the universe, Little Miss Inventor. Continue reading at The Bookseller

[ The Bookseller | 2017-11-23 00:00:00 UTC ]
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Magazine Brands Credit Video for Increased Social Engagement

Numbers show that consumer attraction to sight, sound and motion is undeniable. The post Magazine Brands Credit Video for Increased Social Engagement appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-11-20 00:00:00 UTC ]
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Get 'Smart Work -- How to Boost Your Productivity in 3 Easy Steps' ($10 value) FREE for a limited time

Are you drowning in constant emails, phone calls, paperwork, interruptions and meeting actions? Smart Work is the busy professional's guide to getting organized in the digital workplace You'll develop a simple and sustainable productivity system to organize your actions, manage your inputs and... Continue reading at Betanews

[ Betanews | 2017-11-17 00:00:00 UTC ]
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Alexa and Hearst Team Up on ‘Voice-First’ Brand

Magazine media is finding a number of pioneering use cases for ambient computing. The post Alexa and Hearst Team Up on ‘Voice-First’ Brand appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-11-14 00:00:00 UTC ]
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To Improve Chatbots, Brands Need to Combine Automation With Human Oversight

Sephora is becoming something of a chatterbox. The beauty retailer regularly converses with customers, whether that's by sharing prom tips with teens on the social media platform Kik, or helping shoppers book in-store appointments via Facebook Messenger. This type of interactive exchange--in... Continue reading at AdWeek

[ AdWeek | 2017-11-13 00:00:00 UTC ]
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The “How Does a Comic Book Librarian Work?” Transcript

This is a transcript of the Oct. 22 edition of Working. These transcripts are lightly edited and may contain errors. For the definitive record, consult the podcast. Continue reading at Slate

[ Slate | 2017-11-09 00:00:00 UTC ]
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The “How Does a Comic Book Store Owner Work?” Transcript

This is a transcript of the Oct. 15 edition of Working. These transcripts are lightly edited and may contain errors. For the definitive record, consult the podcast. Continue reading at Slate

[ Slate | 2017-11-03 00:00:00 UTC ]
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Why Publishers Need to Focus on Audience and Brand as They Step Up Their Video Efforts

The pivot to video came upon the publishing world with a force still being grappled with, even as the video environment continues to evolve. During a panel discussion on the subject during Adweek's first Elevate summit today, Vox general manager Andrew Golis described the experience as "moving... Continue reading at AdWeek

[ AdWeek | 2017-11-02 00:00:00 UTC ]
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When Building Their Brands, Two Retailers Look to the Power of Print

Newcomers to publishing produce a pair of high-quality coffee-table books for their customers. The post When Building Their Brands, Two Retailers Look to the Power of Print appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-10-30 00:00:00 UTC ]
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Can Volkswagen Rebuild Its Brand?

A recent book goes behind the scenes of the Volkswagen scandal to examine what drove the automaker to cheat and whether its culture can change. Continue reading at Knowledge@Wharton

[ Knowledge@Wharton | 2017-10-24 00:00:00 UTC ]
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Condé Nast Bans Terry Richardson From Working With Its Magazines

The famous photographer has been blacklisted following allegations of sexual harassment and assault. The post Condé Nast Bans Terry Richardson From Working With Its Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-10-24 00:00:00 UTC ]
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How Does a Comic Book Librarian Work?

“Comics will break your heart,” the artist Jack Kirby once said. That may be true, but sometimes, as we’ve seen over the course of this season of Working, if you love them, the medium will love you back. Continue reading at Slate

[ Slate | 2017-10-22 00:00:00 UTC ]
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The “How Does a Comic Book Colorist Work?” Transcript

This is a transcript of the Oct. 1 edition of Working. These transcripts are lightly edited and may contain errors. For the definitive record, consult the podcast. Continue reading at Slate

[ Slate | 2017-10-20 00:00:00 UTC ]
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Cliffhanger: Dan Brown at Frankfurt Book Fair on the ‘Origin’ of His Work’s Drama

'I think it's dangerous when religion thinks that it has the market cornered on morality,' Dan Brown told his audience at Frankfurter Buchmesse. The post Cliffhanger: Dan Brown at Frankfurt Book Fair on the ‘Origin’ of His Work’s Drama appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-19 00:00:00 UTC ]
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How Does a Comic Book Store Owner Work?

Over the past six episodes of Working, we’ve been talking with writers and artists about how comics get made. In this episode, which you can listen to via the player above, we’re looking at how they make their way into readers’ hands. Continue reading at Slate

[ Slate | 2017-10-15 00:00:00 UTC ]
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The “How Does a Comic Book Letterer Work?” Transcript

This is a transcript of the Sept. 24 edition of Working. These transcripts are lightly edited and may contain errors. For the definitive record, consult the podcast. Continue reading at Slate

[ Slate | 2017-10-03 00:00:00 UTC ]
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The “How Does a Batman Comic Book Inker Work?” Transcript

This is a transcript of the Sept. 17 edition of Working. These transcripts are lightly edited and may contain errors. For the definitive record, consult the podcast. Continue reading at Slate

[ Slate | 2017-10-02 00:00:00 UTC ]
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How Does a Comic Book Colorist Work?

This season on Working, we’re talking to the people who make Batman comics, leading you through the artistic production process. Continue reading at Slate

[ Slate | 2017-10-01 00:00:00 UTC ]
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How Does a Comic Book Letterer Work?

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