Here’s How Harry Potter Used 51 Times Square Ads to Create One Immersive Theater

Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry Potter and the Cursed... Continue reading at 'AdWeek'

[ AdWeek | 2019-10-10 20:54:51 UTC ]
News tagged with: #harry potter

Other Publishing stories related to: 'Here’s How Harry Potter Used 51 Times Square Ads to Create One Immersive Theater'


Soup’s On, For a Cause: Big Time Authors Unite for Syrian Refugee Food Relief

Anthony Bourdain, Alice Waters, Mark Bittman, and Yotam Ottolenghi are among the cookbook authors who contributed recipes to 'Soup for Syria: Recipes to Celebrate Our Shared Humanity.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #anthony bourdain #alice waters #mark bittman #yotam ottolenghi #cookbook authors


Time Inc UK’s Marcus Rich: ‘We are a magazine brand business’

The publisher’s chief executive on taking his titles on to fresh platforms, the future for a free NME – and why he has been poring over vintage comicsMarcus Rich, the chief executive of Marie Claire publisher Time Inc UK, has been spending a lot of time buried in the company’s vast archives... Continue reading at The Guardian

[ The Guardian | 2015-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marcus rich #dating back #numerous occasions


Is 'out of print' running out of time?

Never being 'out of print' is not good news You can't self-publish. Because you can't get your rights back. And your book is nowhere to be seen. Continue reading at The Bookseller

[ The Bookseller | 2015-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rights back


Heaven Trend In Books Is Now In Theaters

Best-selling books about heaven are making their way to Hollywood and getting special tie-in editions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #best-selling books


Ad Blocking is Eating Up More than $20 Billion in Global Revenues

It's a big problem for the magazine industry and it doesn't show signs of slowing down. The post Ad Blocking is Eating Up More than $20 Billion in Global Revenues appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blocking #global revenues #big problem #magazine industry #show signs


Facebook offers up its autoplay video ads to other apps

If you're already annoyed with the autoplay video ads in your Facebook timeline, you might want to brace yourself. The social network is opening up that advertising tech to outside apps, or more specifically, to publishers who leverage Menlo Park's... Continue reading at Engadget

[ Engadget | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook offers


Johnston Press claims trading up despite slump in ad revenue

Local newspaper publisher reports operating profits down 4.3% to £27m in first half to 3 July, but digital audience grows by more than 20%Johnston Press has said it has seen an improvement in trading since issuing a warning to investors that sent its shares tumbling last month, although ad... Continue reading at The Guardian

[ The Guardian | 2015-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #7% year #profit warning #ad revenue


Donnelley to Create Three Separate Companies

R.R. Donnelley announced this morning that it will split into three companies by the end of 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #separate companies


Ad Age's 2015 Hispanic Fact Pack Is Out Now

Marketers continue to boost spending in the U.S. Hispanic media market, with 2014 advertising outlays growing by 12.0%, far ahead of the estimated 4.9% growth for overall U.S. major-media ad spending. As usual, internet spending (up 18.3%) and TV (up 14.7%) fueled that growth. Newspapers eked... Continue reading at Advertising Age

[ Advertising Age | 2015-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad spending #includes data #demographic change #procter gamble


Financial Times will now have Rising Sun ethics

Being sold to Nikkei brings a Japanese-style code of behaviourThe FT has not joined the Independent Press Standards Organisation, or its rival Impress project; it is doing its own regulation thing. And it’s worth pausing over that decision as the Pink One becomes a Rising Sun under Nikkei... Continue reading at The Guardian

[ The Guardian | 2015-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers association #circulation practices #good sense


Nat Geo Rolls Out Big Pope Book, Timed with U.S. Visit

In September, Pope Francis will make his first papal visit to the United States, stopping in Washington, D.C.; New York City; and Philadelphia. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #papal visit #pope francis


Deconstructing Amazon’s #haveKINDLEwillTRAVEL Ads

Roger Tagholm deconstructs the brilliance of Amazon's new Kindle advertisements, which promote the ereader as a chic, travel companion and paragon of cool. The post Deconstructing Amazon’s #haveKINDLEwillTRAVEL Ads appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #travel companion


Why Nikkei Is Betting Big on Digital Growth at the Financial Times

Nikkei’s $1.3 billion deal to buy the Financial Times underscores the fact that the publishing industry’s fortunes lie in going digital, experts say. Continue reading at Knowledge@Wharton

[ Knowledge@Wharton | 2015-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital growth #betting big #publishing industry


Pearson, the Financial Times and the culture of modern capitalism

Letter to the FT by Daily Mail group director on the difference between business ownership based on ‘long term value’ and the need to make quick profitsA short letter in Wednesday’s Financial Times makes for fascinating reading. Stimulated by Pearson’s sale of the FT to Nikkei, it poses profound... Continue reading at The Guardian

[ The Guardian | 2015-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long term #fascinating reading #early 1990s


New Breed of Digital Publishers Just Say No to Ad Tech

Today’s new breed of digital publishers is just not that into ad tech.     Indeed, the much hyped cadre of venture-backed, Web-born, and millennially-inclined publishers — think Vox Media, Mic and Refinery29 &nd ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #ad tech #vox media


Timely Poet’s Tour Trumps Trump with Trump

Oklahoma poet Nathan Brown is garnering attention during his book tour for a poem touching on the life of Presidential candidate Donald Trump. The post Timely Poet’s Tour Trumps Trump with Trump appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trump appeared #book tour


After Financial Times, Pearson Announces Plans to Sell The Economist Magazine Also

Pearson Plc moved closer to an exit from business publishing as it announced plans to dispose of its stake in the 172-year-old Economist magazine, just days after the sale of The Financial Times newspaper.   Discussions with The Economist Group& ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #economist magazine #business publishing #announced plans #economist group


The Guardian view on media globalisation: good news for the Financial Times | Editorial

It may not prove easy to marry British and Japanese journalistic cultures. But in a global media world this deal makes senseThe Financial Times is one of the best newspapers in the world, not just in Britain. It is quick without being rash, accurate without leaden pedantry, thoughtful without... Continue reading at The Guardian

[ The Guardian | 2015-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #everyday life #digital operations #make decisions


Pearson boss defends sale of Financial Times to Nikkei

John Fallon says it was getting harder to run education and journalism arms well and is confident Japanese firm will honour editorial freedomPearson was no longer the best owner of the Financial Times, the publishing group’s chief executive has said in defence of the decision to sell the... Continue reading at The Guardian

[ The Guardian | 2015-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john fallon


Pearson agrees to sell Financial Times to Japanese publisher in $1.3B deal

Japanese publisher Nikkei Inc. agreed to acquire Pearson Plc's FT Group for $1.3 billion to gain control of the Financial Times newspaper. The sale doesn't include Pearson's 50% stake in... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2015-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #50% stake