Here’s How Harry Potter Used 51 Times Square Ads to Create One Immersive Theater

Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry Potter and the Cursed... Continue reading at 'AdWeek'

[ AdWeek | 2019-10-10 20:54:51 UTC ]
News tagged with: #harry potter

Other Publishing stories related to: 'Here’s How Harry Potter Used 51 Times Square Ads to Create One Immersive Theater'

AOL Scoops Up Mobile Ad Network Millennial Media for $238 Million

After two months of speculation, AOL has acquired mobile ad network Millennial Media for $238 million, or about $1.75 per share. The Millennial deal is the newest step in building out AOL's tools to compete in mobile advertising against behemoths like Facebook, Yahoo and Google. With the deal,... Continue reading at AdWeek

[ AdWeek | 2015-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest sign #$300 million #tech companies #stay ahead #past couple

Exposing Yourself As a First-Time Author

Jay Keefe wrote a memoir about recovering from alcoholism and realizes, upon publication, that it a huge personal risk it was, albeit one with rewards. The post Exposing Yourself As a First-Time Author appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #first-time author

Sign of the times: how Show Me a Hero captures our political mood

Despite being set in the 1980s, David Simon’s new show seems spookily topical. It’s not the only TV series that has turned up in the right place at the right time...David Simon’s new series Show Me a Hero provides everything you might expect from a TV-maker with The Wire, Homicide: Life on the... Continue reading at The Guardian

[ The Guardian | 2015-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv series #non-fiction book

On ad pricing, Condé Nast bows to the reality of digital

Like all traditional publishers, Condé Nast has had to adapt its brands as readers and advertisers shift their habits and spending to digital platforms. The changes haven’t gone unnoticed by ad buyers. They applauded Condé Nast’s greater flexibility, manifest in its native ad platform 23 Stories... Continue reading at Digiday

[ Digiday | 2015-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital platforms #digital appeared #traditional publishers #ad buyers #greater flexibility #ad products

BuzzFeed partners with GroupM, world's largest buyer of online ads

BuzzFeed, the fast-growing media site, and GroupM, the world's largest buyer of online advertising, announced a partnership Thursday that underscores the rising lure of digital publishing to leading brands. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest buyer #online ads #online advertising #digital publishing

How Vox Media slashed its webpage load time in half

The sharp rise in mobile readership has forced publishers to ask themselves hard questions about their site performance. Joining the likes of GQ and The Washington Post, Vox Media has taken a hard look at its page load time, cutting it in half to an average of 11.5 seconds. Vox did this by... Continue reading at Digiday

[ Digiday | 2015-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vox media #sharp rise #mobile readers #bounce back

How to Survive the Cruel Times: Life Lessons from Bestselling Rabbi Harold Kushner

In Kushner's 12th book, 'Nine Essential Things I've Learned About Life,' he offers reasons to come back to religion for those who have walked away. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #life lessons #ve learned

New York Times backs down after complaint by Mario Vargas Llosa

Paper says use of Mail Online article was ‘at odds’ with its ‘journalistic standards’Mario Vargas Llosa, the Nobel prize-winning author, has slammed the New York Times for publishing what he called “slanderous and perfidious” gossip that, it transpired, was culled from the Daily Mail’s... Continue reading at The Guardian

[ The Guardian | 2015-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #twitter account #daily mail

Mobile Readers Abound; the Ads, Not So Much

Traditional and online publishers are struggling to cash in on their surging mobile traffic, raising questions about their future growth as consumers increasingly turn to smartphones and tablets for media. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #future growth

Twitter Gives Promoted Tweets and Video Ads More Mobile Reach

In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it. During an earnings call at the time, Costolo was trying to explain why the company's persistent user-growth... Continue reading at AdWeek

[ AdWeek | 2015-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #industry average #ad sales #senior director #told adweek

'Times' Exposé of Amazon Workplace Draws Gov't Attention

This weekend's damning 'New York Times' article painting Amazon as a "bruising workplace" continues to draw attention, this time from the government. According to the AP, House Democratic leader Nancy Pelosi has assured the public that the company will be complying with various labor standards. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #draw attention

Soup’s On, For a Cause: Big Time Authors Unite for Syrian Refugee Food Relief

Anthony Bourdain, Alice Waters, Mark Bittman, and Yotam Ottolenghi are among the cookbook authors who contributed recipes to 'Soup for Syria: Recipes to Celebrate Our Shared Humanity.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #anthony bourdain #alice waters #mark bittman #yotam ottolenghi #cookbook authors

4 Major Publishers Can Now Put Ads in Their Online Comment Sections

It was only a matter of time before marketers started squeezing native ads into every nook of a publisher's site, and now Condé Nast, The Wall Street Journal, CNN and Fox News can sell promos that pop up in story comments. Today, Livefyre—a tech company that powers online discussions—is... Continue reading at AdWeek

[ AdWeek | 2015-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sold directly #risky move #targeted based #editorial content

Time Inc UK’s Marcus Rich: ‘We are a magazine brand business’

The publisher’s chief executive on taking his titles on to fresh platforms, the future for a free NME – and why he has been poring over vintage comicsMarcus Rich, the chief executive of Marie Claire publisher Time Inc UK, has been spending a lot of time buried in the company’s vast archives... Continue reading at The Guardian

[ The Guardian | 2015-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marcus rich #dating back #numerous occasions

Is 'out of print' running out of time?

Never being 'out of print' is not good news You can't self-publish. Because you can't get your rights back. And your book is nowhere to be seen. Continue reading at The Bookseller

[ The Bookseller | 2015-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rights back

Ad Blocking is Eating Up More than $20 Billion in Global Revenues

It's a big problem for the magazine industry and it doesn't show signs of slowing down. The post Ad Blocking is Eating Up More than $20 Billion in Global Revenues appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blocking #global revenues #big problem #magazine industry #show signs

Facebook offers up its autoplay video ads to other apps

If you're already annoyed with the autoplay video ads in your Facebook timeline, you might want to brace yourself. The social network is opening up that advertising tech to outside apps, or more specifically, to publishers who leverage Menlo Park's... Continue reading at Engadget

[ Engadget | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook offers

Heaven Trend In Books Is Now In Theaters

Best-selling books about heaven are making their way to Hollywood and getting special tie-in editions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #best-selling books

Johnston Press claims trading up despite slump in ad revenue

Local newspaper publisher reports operating profits down 4.3% to £27m in first half to 3 July, but digital audience grows by more than 20%Johnston Press has said it has seen an improvement in trading since issuing a warning to investors that sent its shares tumbling last month, although ad... Continue reading at The Guardian

[ The Guardian | 2015-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #7% year #profit warning #ad revenue