Like all publishers, Hearst is diversifying revenues to future-proof itself as print circulation is under pressure while digital advertising remains volatile. The post Hearst pushes further into brand licensing with an Esquire capsule collection appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-10-10 04:01:32 UTC ]
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Vogue may still be best known for its print edition, whose September fashion issue, though thinner each year, remains a relative bible against its competitors. But some may be surprised to learn that 13.3 million U.S. adults visited Vogue.com in February, according to comScore data, an increase... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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We’re living in the age of content; it touches most every facet of our lives. It’s the conversation you had with Alexa this morning, the Apple News story you skimmed on your way to work, the mid-meeting Twitter notification, the professionally shot five-second Instagram boomerang of you and your... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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Bloomsbury Business has landed a guide by UK marketing specialist Kubi Springer on how to build a powerful female brand. Continue reading at The Bookseller
[ The Bookseller | 2019-04-04 00:00:00 UTC ]
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Tinder Press has snapped up the "exuberantly original" debut short story collection from Naomi Ishiguro. Continue reading at The Bookseller
[ The Bookseller | 2019-04-02 00:00:00 UTC ]
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Faber & Faber will be publishing a collection of new material from the archives of the London Review of Books to celebrate the journal’s 40th anniversary in October 2019. Continue reading at The Bookseller
[ The Bookseller | 2019-04-02 00:00:00 UTC ]
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Media agency metrics and cut-rate pricing are putting major pressure on the margins of publishers' branded content operations. The post ‘If we have to, we let them walk away’: Branded content margin pressure squeezes publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-04-01 00:00:00 UTC ]
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Five H G Well’s works are being released as "a special audio collection" on Audible on next month featuring the voices of David Tennant, Sophie Okonedo and Hugh Bonneville. Continue reading at The Bookseller
[ The Bookseller | 2019-03-30 00:00:00 UTC ]
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News about Scholastic's Baby Shark books; Random House's new Minecraft fiction series; Carlton Books' new Disney license for augmented-reality formats; Studio Fun’s Lost Kitties tie-ins; Sterling’s Funko's Wetmore Forest books; Bob Books' license for VersaTiles; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-28 00:00:00 UTC ]
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Square Peg is publishing a book, More Orgasms Please, from the writers behind “The Hotbed Collective”. Continue reading at The Bookseller
[ The Bookseller | 2019-03-28 00:00:00 UTC ]
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[caption id="attachment_153707" align="alignright" width="290"] Creative from "Merrell Magic," a custom-content campaign by AIM's Catapult Creative Labs and Backpacker magazine.[/caption] Requiring deeper insights and data, broader access to audiences and agency-like services from publishers,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-03-27 00:00:00 UTC ]
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The Gawker alumna has focused on diversifying the midsize news publisher's revenue streams and growing the size of its loyal audience. The post Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-25 00:00:00 UTC ]
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Picador has bagged a new collection of essays by prize-winning writer and critic Olivia Laing about the importance of art. Continue reading at The Bookseller
[ The Bookseller | 2019-03-23 00:00:00 UTC ]
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Ebury Press has acquired a “powerful new collection of feminist mythical retellings” from poet Nikita Gill. Continue reading at The Bookseller
[ The Bookseller | 2019-03-23 00:00:00 UTC ]
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A new group for women in publishing, Conduit, has been launched by A M Heath, with the first meeting scheduled for April. Continue reading at The Bookseller
[ The Bookseller | 2019-03-21 00:00:00 UTC ]
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With push notifications, there's never been a more direct way for publishers to build brand evangelism and reach their audience. But if the digital publishing community focuses on incomplete metrics, then there's a real risk of breaking the whole system, echoing recent statements from the IAB... Continue reading at Advertising Age
[ Advertising Age | 2019-03-21 00:00:00 UTC ]
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The Hay Festival has a new look that changes its colors with each of its international festivals, and the fledgling BKS agency has a London Book Fair sale to Canongate. The post Industry Notes: Hay Festival’s New Branding; BKS Agency’s Sale to Canongate appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-21 00:00:00 UTC ]
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Costs for paid video distribution on Facebook has more than doubled year-over-year. The post Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-13 00:00:00 UTC ]
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Members of San Diego’s Laotian community have launched a statewide movement to get their history added to California textbooks. Lao Advocacy Organization San Diego, or LaoSD, formed last fall after then-Gov. Jerry Brown signed a bill that added lessons on the Vietnamese American refugee... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-09 00:00:00 UTC ]
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Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform... Continue reading at Advertising Age
[ Advertising Age | 2019-03-06 00:00:00 UTC ]
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Read on for news about Sesame Workshop's recently signed licensees, Lerner and Skyhorse; Little Hippo's license from Disney for augmented reality titles; a new licensing program to support 'Where's Spot?'; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-28 00:00:00 UTC ]
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