Like all publishers, Hearst is diversifying revenues to future-proof itself as print circulation is under pressure while digital advertising remains volatile. The post Hearst pushes further into brand licensing with an Esquire capsule collection appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-10-10 04:01:32 UTC ]
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AT&T will review its portfolio for assets it can sell off, pay down debt related to its Time Warner acquisition and add 2 board members as part of a plan to boost results Continue reading at ABC News
[ ABC News | 2019-10-28 15:17:23 UTC ]
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For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation—and for the marketers that partner with them to connect with consumers, keeping up with the changing landscape is an endless challenge. To help make sense of everything that’s happening... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 16:35:00 UTC ]
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Andrew Marantz explores the disturbing implications of online far-right extremism. Continue reading at The Washington Post
[ The Washington Post | 2019-10-25 13:18:59 UTC ]
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Like they did with Snapchat in previous years, publishers are still figuring out what works and what doesn't on this latest hot new app. The post What publishers like BuzzFeed, Hearst and Vice are learning from being on TikTok appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-23 04:01:04 UTC ]
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Meredith Corp. has sold the Money magazine brand to Ad Practitioners LLC, a three-year-old Puerto Rico-based media and advertising startup behind the product review site ConsumersAdvocate.org, both parties announced Tuesday morning. Terms of the deal were not disclosed. One of a handful of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-22 16:06:17 UTC ]
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In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first. Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans... Continue reading at Advertising Age
[ Advertising Age | 2019-10-22 15:19:20 UTC ]
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For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation. To make sense of the changing landscape for both digital-native and traditional publishers, Ad Age is convening a high-level gathering of some of the best minds in the business. At Ad Age Publishing:... Continue reading at Advertising Age
[ Advertising Age | 2019-10-22 14:50:00 UTC ]
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Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek
[ AdWeek | 2019-10-21 00:00:55 UTC ]
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FUSE Media Summit is coming up next month, and we're preparing to delve into the most pressing topics for digital media executives today. From productization and marketing automation to data privacy and the consumer experience, there’s a lot to discuss over just 2 1/2 days. Here's a look at the... Continue reading at Publishing Executive
[ Publishing Executive | 2019-10-17 18:06:42 UTC ]
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According to new State of the Industry research from Integral Ad Science and Digiday, brand suitability — a term describing a marketer’s desired targeting parameters, including subjective variables like location and demographics — is emerging as a top concern for digital media pros. The post... Continue reading at Digiday
[ Digiday | 2019-10-17 02:26:20 UTC ]
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Trapeze has snapped up a “celebration of love” reflecting stories from women of colour in a one-book deal. Continue reading at The Bookseller
[ The Bookseller | 2019-10-16 10:22:40 UTC ]
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New works by Nick Flynn, Hanif Abdurraqib, Nancy Naomi Carlson and Kathleen Graber. Continue reading at The Washington Post
[ The Washington Post | 2019-10-15 18:56:14 UTC ]
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Having started with S. Fischer, Holzbrinck now has added its other publishing divisions to the IPR License Instant Permissions system. By Porter Anderson, Editor-in-Chief | @Porter_Anderson he marketplace for publishers to trade rights globally, IPR License, has continued to expand its global... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-15 11:57:26 UTC ]
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Telecommunications giant Spectrum Inc. is investing nearly $2 million in a Northern Kentucky facility ahead of a push to hire on 300 more workers. Spectrum, born from the acquisition of Time Warner Cable by Charter Communications (Nasdaq: CHTR), is investing $1.7 million in upgrades to its... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-10-11 16:16:40 UTC ]
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After the buyout of Carlton Books, Mark Smith and Marcus Leaver will look to fiction to build on the publisher’s non-fiction base. Continue reading at The Bookseller
[ The Bookseller | 2019-10-11 02:23:42 UTC ]
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Bluebird has swooped for an "imaginative, beautiful and mindful" children’s activity compendium from illustrator Laura Brand, featuring a foreword by Fearne Cotton. Continue reading at The Bookseller
[ The Bookseller | 2019-10-10 19:48:04 UTC ]
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London Bridge station was brought to a standstill at lunchtime today when a professional dancer dressed as "Dirty Dancing's" Johnny Castle performed the iconic ‘(I’ve Had) The Time of My Life” lift from the finale of the 1987 classic film with a London office worker, in a HQ publicity stunt to... Continue reading at The Bookseller
[ The Bookseller | 2019-10-10 16:41:08 UTC ]
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It opened against the backdrop of gun assaults across the nation. It’s been criticized for gore and a sympathetic portrait of its homicidal protagonist. And it received an R rating for violence. All of which could add up to why Warner Bros. has been promoting “Joker” as more of an arthouse... Continue reading at Advertising Age
[ Advertising Age | 2019-10-07 17:33:36 UTC ]
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"Joker" dominated U.S. theaters this weekend, bringing in $93.5 million and setting a box office record for October. Warner Bros. Pictures pulled off its record-setting weekend without using many of the marketing tools that come standard with comic book movies. While other... Continue reading at Advertising Age
[ Advertising Age | 2019-10-07 17:33:36 UTC ]
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Coolabi Licensing has secured the global licensing rights for the much-loved classic children’s picture book Giraffes Can’t Dance (Orchard Books). Continue reading at The Bookseller
[ The Bookseller | 2019-10-04 02:30:29 UTC ]
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