Today brought two steps forward for transparency when it comes to readership of tablet media. With the tablet market still in its infancy, media buyers have been reluctant to put ad dollars towards an unproven platform where theres little consumer data. One prominent buyer, MediaVests Robin Steinberg, two months ago put out a call to major publishers to provide readership detail about their tablet readers or risk foregoing advertising dollars on those devices. Now, two big onesHearst Magazines, publisher of titles like Cosmopolitan and Esquire; and Bonnier Corp., which puts out enthusiast magazines like Popular Science and Skiagreed to supply MediaVest with data on audience, demographic, and engagement for their tablet editions. In exchange, MediaVest will recommend that its clients, which include heavyweights like Kraft and Walmart, pay for ads delivered on those digital editions. Separately, Condé Nast announced today that, come fall, it would release audience metrics of tablet magazine editions to clients that will indicate their single copy and subscription sales, number of readers that viewed the editions and their ads, and time spent with them, among other data. Frankly, without metrics, its been a barrier to grow," Condé Nast CMO Lou Cona said. "Its difficult to make this a meaningful medium without metrics. The company plans to share research showing that consumer behavior on tablets is more different than expected from behavior on the Web, where usage is... Continue reading at 'AdWeek'
[ AdWeek | 2011-07-21 00:00:00 UTC ]
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Publisher Pearson says it has agreed a deal with German media group Bertelsmann to combine their Penguin and Random House businesses. Continue reading at BBC News
[ BBC News | 2012-10-29 00:00:00 UTC ]
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Book retailer Barnes & Noble this morning revealed that 63 of its stores have been victims of PIN pad tampering, following an internal investigation of "every PIN pad in every store" (just under 700 locations). B&N calls the tampering, "a sophisticated criminal effort to steal credit... Continue reading at Engadget
[ Engadget | 2012-10-24 00:00:00 UTC ]
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Hearst Magazines has announced the release of a new ebook aimed at the holiday chef. Continue reading at Folio Magazine
[ Folio Magazine | 2012-10-23 00:00:00 UTC ]
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Amazon has been approaching UK publishers ahead of the launch of its Kindle lending service, with... Continue reading at The Bookseller
[ The Bookseller | 2012-10-19 00:00:00 UTC ]
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More Americans are discovering what I did, after buying the original iPad more than two years ago: Reading ebooks, magazines and newspapers on a tablet is an immersive experience and often much more satisfying than print. Today, comScore says that in August, two out of every five US tablet... Continue reading at Betanews
[ Betanews | 2012-10-18 00:00:00 UTC ]
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#reading ebooks
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Hearst Magazines has appointed Amanda Turnbull as group publishing director of Esquire and Harper's Bazaar, replacing Tess Macleod Smith who left last year to join Net-a-Porter. Continue reading at Media Week
[ Media Week | 2012-10-16 00:00:00 UTC ]
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A new global book classification system that aims to reduce cross-border confusion about subject... Continue reading at The Bookseller
[ The Bookseller | 2012-10-11 00:00:00 UTC ]
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Another prototype from DoCoMo aimed at Nihon's commuters, the i beam concept tablet forgoes any touch at all, allowing the user (once they're at the specified 'sweet spot') to navigate around apps and screens using your eyes. Two sensors along the bottom edge of the tablet track both of your... Continue reading at Engadget
[ Engadget | 2012-10-02 00:00:00 UTC ]
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There’s no question about it—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry... Continue reading at AdWeek
[ AdWeek | 2012-10-01 00:00:00 UTC ]
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Barnes & Noble has announced it is to launch two tablets simultaneously in the UK and the US... Continue reading at The Bookseller
[ The Bookseller | 2012-09-26 00:00:00 UTC ]
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#sell nook
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Kobo and Amazon have unveiled new tablets, but are they playing a game they can't win? Continue reading at Stuff
[ Stuff | 2012-09-19 00:00:00 UTC ]
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Already the world’s largest global trade exhibition for the news publishing and media industry, the World Publishing Expo is expanding the conferences and seminars that accompany the event, making it even more attractive for the thousands o ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-18 00:00:00 UTC ]
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#news publishing
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Publishers want a slice of Google ad revenue. France's major online newspaper publishers have called for a new legislation which will ensure internet search engines including Google have to pay them for using their published content. Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-12 00:00:00 UTC ]
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Retailer Toys R Us is set to launch a tablet for children in the US, pre-uploaded with a number... Continue reading at The Bookseller
[ The Bookseller | 2012-09-11 00:00:00 UTC ]
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After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end, Flipboard has unveiled a new digital magazine-like ad treatment for Levi's, which blends elements of... Continue reading at AdWeek
[ AdWeek | 2012-09-07 00:00:00 UTC ]
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#shopping cart
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The Android OS may dominate the smartphone market, but figures released by Google tell a different story on the tablet front. Stats from Google Play, Google's one-stop shop for apps, movies, books and music, show that, while normal-sized devices - ie phones - account for 86 per cent of... Continue reading at Fast Company
[ Fast Company | 2012-09-07 00:00:00 UTC ]
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Just hours ahead of Amazon's debut of a new Kindle tablet on Thursday, Kobo, the ebook company that can be thought of as "Canada's Kindle" debuted a new color Android tablet called the Kobo Arc. Kobo Arc is the company's second Android tablet, following up on the Kobo Vox which debuted around... Continue reading at Betanews
[ Betanews | 2012-09-06 00:00:00 UTC ]
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ARLINGTON HEIGHTS, Ill. and WAYNE, N.J. (Sept. 5, 2012)—The Audit Bureau of Circulations (ABC) and Certified Audit of Circulations (CAC) have announced their intention to join forces to better serve U.S. newspaper publishers and media buyer ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-05 00:00:00 UTC ]
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Hachette Book Group, HarperCollins, and Simon & Schuster say they will pay consumers to settle claims they conspired to fix ebook prices. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-08-31 00:00:00 UTC ]
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#publishers agree
#simon schuster
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‘‘It’s an on-demand world,” said Glenn Nano, cofounder of startup AnswerQi. “People have unique needs and you can’t just give them off-the-shelf stuff.” Launched in May 2011, AnswerQi is a Web-based question and answer service that can provide immediate answers or detailed support for a wide... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-08-24 00:00:00 UTC ]
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#on-demand world
#wide variety