Today brought two steps forward for transparency when it comes to readership of tablet media. With the tablet market still in its infancy, media buyers have been reluctant to put ad dollars towards an unproven platform where theres little consumer data. One prominent buyer, MediaVests Robin Steinberg, two months ago put out a call to major publishers to provide readership detail about their tablet readers or risk foregoing advertising dollars on those devices. Now, two big onesHearst Magazines, publisher of titles like Cosmopolitan and Esquire; and Bonnier Corp., which puts out enthusiast magazines like Popular Science and Skiagreed to supply MediaVest with data on audience, demographic, and engagement for their tablet editions. In exchange, MediaVest will recommend that its clients, which include heavyweights like Kraft and Walmart, pay for ads delivered on those digital editions. Separately, Condé Nast announced today that, come fall, it would release audience metrics of tablet magazine editions to clients that will indicate their single copy and subscription sales, number of readers that viewed the editions and their ads, and time spent with them, among other data. Frankly, without metrics, its been a barrier to grow," Condé Nast CMO Lou Cona said. "Its difficult to make this a meaningful medium without metrics. The company plans to share research showing that consumer behavior on tablets is more different than expected from behavior on the Web, where usage is... Continue reading at 'AdWeek'
[ AdWeek | 2011-07-21 00:00:00 UTC ]
News tagged with:
#popular science
#subscription sales
#market research
#digital subscriptions
Apple sold a "record" 22.9 million iPads during its last quarter but failed to meet... Continue reading at The Bookseller
[ The Bookseller | 2013-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tablet sales
Magazine publishers have more directly embraced tablets over more than a year as it became clearer that they were boosting the bottom line. We may be witnessing a watershed moment today, however. Hearst has started publishing issues for 22 of its magazines in the iOS Newsstand days before their... Continue reading at Engadget
[ Engadget | 2013-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine publishers
#print editions
#bottom line
#early lead
#app store
#early access
#movie studios
Dixons' strong Christmas trading was spurred on by tablet sales, the electrical goods... Continue reading at The Bookseller
[ The Bookseller | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tablet sales
Prometheus Books announced today a multiyear sales and distribution partnership with Random House Publisher Services (RHPS), beginning April 1, 2013, RHPS will provide exclusive sales and distribution for all Prometheus physical and digital titles in the United States and internationally. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#distribution partnership
#multiyear sales
#digital titles
UK publisher Pearson says it will invest in the Nook series of e-readers and tablets, buying a 5% stake in the business for $89.5m (£55.5m). Continue reading at BBC News
[ BBC News | 2012-12-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nook tablets
#pearson invests
#5% stake
Partnership with Flingo ports video content to more than 15 million devices. With the rise of internet-connected televisions, the big screen is becoming another place for publishers to get their content in front of viewers. One recent example of this is a partnership between Bonnier and smart TV... Continue reading at Folio Magazine
[ Folio Magazine | 2012-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big screen
Ever since Hearst Corp. sold William Morrow to News Corp. in 1999, its book publishing activities have focused on partnering with different houses to publish books based on content from its magazines. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#trade publishing
#hearst corp
The Daily will publish its final issue this month after News Corporation bigwigs decided to pull the plug on the original iPad-only newspaper, proving it’s not easy to sell subscriptions to enhanced print-style media to a digital audience. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital subscription
#final issue
#sell subscriptions
#digital audience
Edinburgh University Press, the third largest university press in the U.K., has appointed Oxford University Press as its exclusive agent in North and South America and Canada beginning August 1, 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#south america
News Corporation's The Daily was to have been a vanguard of the future, based on the past -- a tablet-focused newspaper that could get us back to paying subscriptions for our regular news fix. Not enough of us were as enthralled with the retro-future concept, however. While CEO Rupert Murdoch... Continue reading at Engadget
[ Engadget | 2012-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#robert thomson
#york post
The magazine industry’s faith in the future of tablets is not easing up, even though advertiser support for digital editions has been slow in coming and these platforms still represent a small fraction of overall distribution for most books. Continue reading at Folio Magazine
[ Folio Magazine | 2012-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine industry
#digital editions
Retailers are reporting strong customer demand for their newly available e-readers, boosting... Continue reading at The Bookseller
[ The Bookseller | 2012-11-23 00:00:00 UTC ]
More news stories like this |
Tablets and other digital reading devices are expected to be big sellers this holiday season due in part to the growing number of devices available from a host of manufacturers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#growing number
As anticipated, the Nook tablet e-readers, the Nook HD and HD+, have gone on sale in the UK today... Continue reading at The Bookseller
[ The Bookseller | 2012-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk today
#nook tablets
#nook hd
France has demanded the repayment of £160 million in unpaid tax from Amazon it has been... Continue reading at The Bookseller
[ The Bookseller | 2012-11-14 00:00:00 UTC ]
More news stories like this |
Tablet editions of magazines are complementing rather than cannibalising print editions, according to research conducted by magazine trade body PPA. Continue reading at Media Week
[ Media Week | 2012-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tablet editions
#research conducted
Victoria Jacob-Luck has joined Hearst Magazines UK as advertising director for its international sales offering, Hearst Advertising Worldwide UK. Continue reading at Media Week
[ Media Week | 2012-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advertising director
One day, the year 2012 may be remembered as the year of the multimedia tablet device. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-11-09 00:00:00 UTC ]
More news stories like this |
SourceMedia will now offer clients access to a propriety data portal, allowing users to manipulate data behind the company's regular analytics reports. Continue reading at Folio Magazine
[ Folio Magazine | 2012-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#allowing users
Bonnier Publishing has appointed Martin Rodríguez Huber to the newly created role of group... Continue reading at The Bookseller
[ The Bookseller | 2012-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bonnier publishing