Today brought two steps forward for transparency when it comes to readership of tablet media. With the tablet market still in its infancy, media buyers have been reluctant to put ad dollars towards an unproven platform where theres little consumer data. One prominent buyer, MediaVests Robin Steinberg, two months ago put out a call to major publishers to provide readership detail about their tablet readers or risk foregoing advertising dollars on those devices. Now, two big onesHearst Magazines, publisher of titles like Cosmopolitan and Esquire; and Bonnier Corp., which puts out enthusiast magazines like Popular Science and Skiagreed to supply MediaVest with data on audience, demographic, and engagement for their tablet editions. In exchange, MediaVest will recommend that its clients, which include heavyweights like Kraft and Walmart, pay for ads delivered on those digital editions. Separately, Condé Nast announced today that, come fall, it would release audience metrics of tablet magazine editions to clients that will indicate their single copy and subscription sales, number of readers that viewed the editions and their ads, and time spent with them, among other data. Frankly, without metrics, its been a barrier to grow," Condé Nast CMO Lou Cona said. "Its difficult to make this a meaningful medium without metrics. The company plans to share research showing that consumer behavior on tablets is more different than expected from behavior on the Web, where usage is... Continue reading at 'AdWeek'
[ AdWeek | 2011-07-21 00:00:00 UTC ]
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Is there a future for tablet-only publications? The last few weeks have cast an ominous shadow over this niche industry following substantial staff cuts at News Corp.'s The Daily and a decision by the Huffington Post to give up on charging for its iPad magazine after just five issues. While... Continue reading at AdWeek
[ AdWeek | 2012-08-09 00:00:00 UTC ]
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Ingram Content Group has announced a new “standard color” pricing model for print-on-demand technology that has reduced costs by roughly two-thirds, making color POD an economical publishing option for the first time. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-08-09 00:00:00 UTC ]
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News updates all day from Fast Company.Amazon is getting ready to introduce new tablets, Staples' president of U.S. retail, Demos Parneros, told Reuters Monday.Parneros said the online retailer will introduce five or six new tablet SKUs, or stock-keeping units, including those for a 10-inch... Continue reading at Fast Company
[ Fast Company | 2012-07-23 00:00:00 UTC ]
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Hearst Magazines International (HMI) is set to release its Singapore edition of Esquire, which will debut as a September issue and will be the brand’s 25th global edition. Continue reading at Folio Magazine
[ Folio Magazine | 2012-07-20 00:00:00 UTC ]
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Reveal, the celebrity weekly magazine published by Hearst, has launched its first website, which has attracted advertising from Gap. Continue reading at Media Week
[ Media Week | 2012-07-19 00:00:00 UTC ]
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News updates all day from Fast Company.One of the advantages that Google's Nexus 7 tablet may have over its Amazon rival the Kindle Fire is that Google wants to push it out internationally sooner, whereas Amazon is overly US-centric now. But it's emerged that when the Nexus hits British shores,... Continue reading at Fast Company
[ Fast Company | 2012-07-05 00:00:00 UTC ]
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More than half of tablet adopters are reading books and other media on their tablet screens instead of relying on paper. Continue reading at PC World
[ PC World | 2012-07-04 00:00:00 UTC ]
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Google took a cue from Amazon's Kindle Fire announcing the Nexus 7 tablet optimized for content from Google Play including books, games, TV shows, movies, apps, and magazines. Continue reading at PC World
[ PC World | 2012-06-28 00:00:00 UTC ]
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Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
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In another hopeful sign that the magazine industry—or, at least, some segments of it—may be turning an important corner, Hearst’s Elle brand is preparing to relaunch an extension, Elle Accessories, to include a projected 200-page, oversized print edition published twice per year, along with a Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-19 00:00:00 UTC ]
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I surely don't. Perhaps even I am too influenced by all the pro-Apple propaganda. But the figures come from a reasonably reliable source, Online Publishers Association, which puts US iPad adoption at 52 percent and Android at 51 percent. Okay, I'll pause so you can wipe off coffee, or whatever... Continue reading at Betanews
[ Betanews | 2012-06-19 00:00:00 UTC ]
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New York, NY − June 18, 2012 − The Online Publishers Association (OPA) has released “A Portrait of Today’s Tablet User – Wave II,” a study unveiling a range of trends on the attitudes and be ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
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Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend. A new study commissioned by the Online Publishers Association found that 54% of tabl ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
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Perseus and Zagat Survey have announced that in addition to their current distribution agreement, as of May 1, 2012, Perseus has also taken over sales for Zagat in the U.S. for field, mass merchandise, specialty and gift accounts and will handle sales to all accounts in Canada. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-06-12 00:00:00 UTC ]
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Bonnier has launched a new company, Bonnier Books New Markets, to focus on strategic acquisitions... Continue reading at The Bookseller
[ The Bookseller | 2012-06-06 00:00:00 UTC ]
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When Apple introduced the iPad tablet in 2010, many newspaper publishers were eager to step up and create apps for the device. These early adopters recognized the tablet as an important medium to attract audiences and gain revenue, and they introduce ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-30 00:00:00 UTC ]
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Hearst Magazines UK is selling Coast and transferring its licence to publish Psychologies in the UK to Kelsey Publishing, the Kent-based publisher that acquired several IPC magazines in 2010. Continue reading at Media Week
[ Media Week | 2012-05-29 00:00:00 UTC ]
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Two New York meetings—the annual Book Industry Study Group (BISG) Making Information Pay... Continue reading at The Bookseller
[ The Bookseller | 2012-05-11 00:00:00 UTC ]
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Although print accounts for 80% of Hearst's revenues, the publisher is spending 80% of its time on the "huge potential" of digital, according to Ella Dolphin, publishing director of Hearst Magazines UK's young women's group. Continue reading at Media Week
[ Media Week | 2012-05-09 00:00:00 UTC ]
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Nature Publishing Group is trying to break into the future of scientific publishing with its new linked data platform—launched earlier this month; the new platform is designed to enrich search functions. Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-19 00:00:00 UTC ]
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